robertogreco + sethgodin   77

Equitable Schools for a Sustainable World - Long View on Education
"“The classroom, with all its limitations, remains a location of possibility. In that field of possibility we have the opportunity to labor for freedom, to demand of ourselves and our comrades, an openness of mind and heart that allows us to face reality even as we collectively imagine ways to move beyond boundaries, to transgress. This is education as the practice of freedom.” bell hooks

Instead of writing a review of Different Schools for a Different World by Scott McLeod and Dean Shareski, I want to try reading it differently, from back to front. I’ll start with the last topic, equity, and then proceed to talk about: innovation, boredom, learning, economics, and information literacy. But first, I want to touch on the book’s epigraph: Seth Godin tells us to “Make schools different.”

Different is an interesting word. It’s certainly a different word from what people have used to call for educational transformation in the past. If we were to draw up teams about educational change, I’m confident that McLeod, Shareski, and I would all be against the authoritarian ‘no excuses’ strand of reform that fears student agency. We’re also for meaningful engagement over glittery entertainment.

Yet, we also part ways very quickly in how we frame our arguments. They argue that we should “adapt learning and teaching environments to the demands of the 21st Century.” Our “changing, increasingly connected world” speeds ahead, but “most of our classrooms fail to change in response to it.” I start from a different position, one that questions how the demands of the 21st Century fit with the project of equity."



"What makes McLeod and Shareski’s take different from the long history of arguments about schools? Here’s their answer:

“In some respects, the concerns in this book are no different from the concerns of the authors of A Nation at Risk… We agree schools need to change, but that change should have to do with a school’s relevance, not just with its achievement scores.”

I think that relevance is exactly the right word, but we must ask relevant to what?

Their answer is the “demands of the 21st Century” that come from “shifting from an industrial mode to a global model and innovation model.” In Godin’s book, he presents the data center as a source of individual opportunity. While that can be true, the number of well-paying jobs at Google and Youtube stars will always be limited. Freedom of expression and civic participation can’t flourish in an age of economic precarity.

So what are the alternatives?

Jennifer M. Silva writes a counter-narrative to the worship of self-sufficiency and competition, and exposes “the hidden injuries of risk”, which often lead to isolation, a hardening of the self, and tragedy. One of her interview subjects died because she lacked affordable health-care.

What Silva finds is that “working-class young adults… feel a sense of powerlessness and mystification towards the institutions that order their lives. Over and over again, they learn that choice is simply an illusion.” Writing in a global context, (2014), Alcinda Honwana gives a name – waithood – to this experience of youth who are “no longer children in need of care, but … are still unable to become independent adults.” Honwana explicitly rejects the idea that waithood represents a “failed transition on the part of the youth themselves,” and she carefully documents the agency of the youth she interviewed in South Africa, Tunisia, Senegal, and Mozambique.
“Young people I interviewed showed strong awareness of the broader socio-economic and political environments that affect their lives. They are acutely conscious of their marginal structural position and they despise and rebel against the abuse and corruption that they observe as the elites in power get richer and they become poorer … They are critical of unsound economic policies that focus on growth but do not enlarge the productive base by creating more jobs.”

There’s no sustainable future in Western countries measuring educational success by the extent to which they out-compete the globalized Other. In her conclusion, Silva presents Wally, who is like her other working-class interview subjects in every respect except his political activism, as a token of hope. Instead of privatizing his problems, he is able to translate them into political issues. The alternative lies not in making schools different, but making the world ‘different’, sustainable, and just."
benjamindoxtdator  2017  equality  equity  socialjustice  schools  sustainability  education  children  economics  globalization  competition  bellhooks  scottmcleod  deanshareski  litercy  infoliteracy  sethgodin  capitalism  digitalredlining  digitaldivide  chrisgilliard  marianamazzucato  ha-joonchang  innovation  labor  work  rosslevine  yonarubinstein  jordanweissman  aliciarobb  carljames  race  class  boredom  richardelmore  mikeschmoker  robertpianta  johngoodlad  engagement  passivity  criticism  learning  howwelearn  technology  johndewey  democracy  efficiency  davidsnedden  neoliberalism  richardflorida  tonyagner  erikbrynjolfsson  andremcafee  carlbenediktfrey  michaelosborne  davidautor  inequality  surveillance  surveillancecapitalism  shoshanazuboff  jonathanalbright  henrygiroux  jennifersilva  alcindahonwana  change  precarity 
october 2017 by robertogreco
An ethics of attention in the classroom - Long View on Education
"I take critical pedagogy as my starting point and not so-called constructivism, which leaves out what Paulo Freire calls “revolutionary futurity” in Chapter 2 of Pedagogy of the Oppressed. Freire wrote that “a deepened consciousness of their situation leads people to apprehend that situation as an historical reality susceptible of transformation.” Nothing is inevitable, and for revolutionary action, people “must perceive their state not as fated and unalterable, but merely as limiting — and therefore challenging.”

Agency is about recognizing and building our principled interdependence with people and things. Keri Facer writes, “Principled interdependence implies a recognition of the extent to which we are dependent upon other people, wider institutions, environment and tools to be able to act in the world; and of the extent to which our own actions therefore also have implications for other people and for their agency in turn.” (55)

Making teachers completely responsible for student engagement doesn’t build agency in kids; it builds consumers and manufactures audience for Fox New.

Students will need to learn how to resist spectacle and read deeply and critically, to seek out the quiet and silenced voices. They will need to learn to actively engage themselves and lift-up others.

Learning is difficult work and we are surrounded by targets that have been engineered to grab our attention. Most of these targets such as Snapchat serve a profit model."



"I let kids make all kinds of choices about their behavior – where to sit, whether to listen to music, to use their phones, to use a fidget – with the goal that they reflect and learn about what they bring to the dynamic and interaction. We need to create room for them to reflect and say, “I ought to have paid more attention and tried harder.” Reflexively and immediately blaming the teacher and the lesson doesn’t leave room for this dialog. Nor does enacting blanket bans.

We need to know and care about our students, adjusting our instruction to what they need. That also means talking with them about whether or not their behaviors are helping them learn.

Yes, engagement is a problem, but it’s a political problem and not merely a problem about lesson design. Studying powerful topics and using critical lenses can help engage students, as does offering them choice in their work.

Many people are vulnerable, lack power and voice, and we need to give them attention. Teachers have power over students, but are also targets of discrimination and bias. Look at course evaluations for female professors.

What if students play with their fidgets instead of listening to a fellow student who is brave enough to speak about racism or sexism, their experience not conforming to their perceived gender, or why they hate the R-word. Sometimes, people just need to listen."
education  technology  agency  edutainment  benjamindoxtdator  2017  snapchat  socialmedia  sfsh  interdependence  attention  progressive  teaching  howweteach  paulofreire  kerifacer  billferriter  sethgodin  consumerism  neoliberalism  michaelapple  gender  criticalpdagogy  pedagogy  choice  fidgetspinners  engagement  care  caring  bias  discrimination  behavior 
may 2017 by robertogreco
A Whole New World — Destroy All Software Talks
"This talk announces the most ambitious software project I've ever undertaken, then considers why its existence is so surprising (and in some cases frustrating) to people."
presentation  programming  software  speculativefiction  garybernhardt  strangeloop  infrastructure  slow  shipping  sethgodin  business  2013  howtolie  keynote  thinking  terminal 
april 2014 by robertogreco
Manso: Jay Porter Interview #3, Part 2
[Also available here: http://jayporter.com/dispatches/san-diego-exit-interview-part-2/ ]

"I talk to people about this a lot. Because of the interviews we’ve done in the past, I know about the business, and I’m a Linkery booster. People tell me, “I really like the idea of the Linkery.” I say, “yeah, it’s an awesome idea.” But they say “I like the idea of the Linkery more than I like the Linkery itself.” And because it was a huge idea that existed in a very robust way, virtually, people could experience it without ever going there.

It was principally an idea. It was an Internet-operated idea. The thing was real, it was real people and real products, but the operations were very much facilitated by the Internet. Our fundamental marketing plan was to do remarkable things and share them in this very transparent way through a blog and by talking honestly about what we were doing. Which in 2005 was a radical idea for a restaurant.

The idea that you could start a blog and newsletter and get people into your local restaurant by saying, hey we got this one pig from this farm, and here’s what we’re doing in the kitchen today, and here’s who we want to win the soccer match…it all feels like Portlandia now, but in 2005 even Portland wasn’t doing it!

My background was, I had really followed where “Web 2.0” companies were going, and how they were communicating with their audiences, and how they were transforming the relationship between companies and their customers. And the Open Source movement really came together at that time. The essay The Cathedral and The Bazaar was such an influential thing for me, I think I read that right before we started the restaurant.

I read that. We probably read it at the exact same time.

Open Source was really catching fire. I was using all the Gnu tools because I was a geek. But it wasn’t long until, for example, my Mom knew what Linux was. Open Source was exploding. It informed so much of how I conceived of the business.

Even when, say, Michael came on as GM, or our chefs would start with us, that was just part of working for our business: We’re super transparent. We blog about things. We take pictures of things. Communication is an essential part of our jobs. We’re building enthusiasm for this kind of food. And then there was the part where we were finding farmers on the Internet, and saying, hey, we think you’re selling what we want to buy, or we think that you might be able to grow what we want to buy. And that was all very tech-driven.

But I think that, as with a lot of these kinds of projects, we also discovered the limits of this approach. Which was, it became too easy to consume the Linkery without actually experiencing the Linkery.

That’s also where I lost interest with a lot of the infrastructure of reviews and critics – I personally like the critics in town, but the infrastructure, including Yelp or whatever, is set up to treat what the restaurant does only as content to be reviewed, in order to generate more content.

Our online presence became its own, free, content that we were delivering to people who then added their own content around it, and then they sold it one way or another, without anybody ever just fucking eating a hot dog. And in the end, the guy who makes the hot dogs has to get fucking paid, no matter how many Yelp reviews get written, or how many articles get written about my blog post or whatever.

Now, the opportunity to build a new business from scratch is a great opportunity, and what’s become clear as we put the new place together is this: as a restaurant operator, I am not in the business of content. I’m not in the business of making things for people to write about. I’m in the business of creating fantastic experiences around local food. And, those experiences are really hard to have on the Internet. You gotta show up for that shit.

So we’re intentionally building our new restaurant to not have a strong online component, or a content-generation component.

But hey, if you want to pay me to write something for you, I’m happy to do that.

If you’re getting paid to write something, then that’s what you’re selling.

There’s a great quote from when Alec Baldwin had Seinfield on his podcast. Alec Baldwin says, “you could have your entire channel. Your own production company, you produce all your own shows, and you could be raking it in, because, it’s all produced by Jerry Seinfeld.” And Seinfeld says, “you could not even sell me that. You know why I wouldn’t do that.”

Baldwin says – I think in legitimate confusion – “I don’t understand.” And Seinfeld says, “because that’s not the thing. I want to connect with my audience. I want to write. That’s the thing.” And then he used this great metaphor, he says, “if you want to experience the ocean, do you want to be on a surfboard or do you want to be on a yacht? I want to be on a surfboard. People have a yacht so they can say, hey, look at my yacht.”

You realize the thing that you’re trying to do and the thing that you’re building have nothing to do with each other.

Yeah, I really misjudged. It started out as a really great way to distinguish ourselves as being different from other restaurants and to communicate what we were really about. It was highly effective for that. But in the end it became its own thing with its own overhead. I stopped feeding that beast a year or two before we sold the restaurant, I really just put up pictures at that point.

Which I think is an amazing thing about technology now. Instagram really is all you need. You can be like, “here, we made something awesome.” It takes you three seconds.

And now, the contextual cues make it clear what you’re about. In 2006, we had to really explain, here is what we believe, this is why we do this, this is who we’re buying from. But now, people understand a restaurant that blogs its ingredients and dishes. You could start a restaurant called “A Blog of Ingredients and Dishes” and people would know exactly what kind of food you serve.

Naming what farms you’re sourcing from and all that. People get it.

Yeah, it’s cool, I don’t want to eat differently than that. But there’s not much needed in terms of explaining what it’s all about. A Tumblr will do the trick fine.

You don’t need to host your own Wordpress blog anymore.

Do you know who Austin Kleon is? He’s really popular on Tumblr. He wrote a book called “Steal Like An Artist”.

I’ve seen that book.

He has a new book coming out called “Show Your Work.” Which I haven’t read obviously because it’s not out yet. But I’m already taking issue with it. Show your work, yes, because there’s real value in that, but that’s also work. To show your work, is also more work that isn’t your work. If you’re not getting paid for it, and if it’s distracting from what you’re actually trying to do, then don’t.

I just think a big thing right now is that, the Internet, and everyone who sits at work googling shit, and reads Facebook and their RSS reader – and I’m part of that Borg – it just creates such a demand for content that nobody’s ever satisfied. You’re not giving them enough free content.

This was a discussion that we’d have sometimes with people who wanted to review us, or write about us, or with Yelp or whoever. I’d say, you know, I don’t really care. I’m not in the business of giving you something to write about.

Look, a restaurant lives in an ecosystem of reviewers and there’s a give-and-take. It’s an environment, and you work with the restaurant media to make sure that they have enough content to keep interest in restaurants alive, and to keep their jobs going. And they in turn are respectful of the realities of restaurants, they don’t run hatchet pieces all the time. Those are the professionals, the professional restauranteurs and the professional writers, and they understand that this is how this thing works. There is a demand for written content and restaurant experiences, and together the restaurant media and the restaurants can create a really positive environment around it. The core professionals understand this.

But in a slightly more outer circle, there may be some slightly less sophisticated people, maybe they are working in the media – whether it’s print or small blogs or whatever – and some of those people really just look at the restaurants as ways of generating content. And when this happens, I’m kind of like, dude, not only do I not really want to help you with this, I don’t want you in my place. You’re not helping this guy, who’s sitting next to you at the bar, who just had a shitty day at work and he came to his favorite local place to be around friends and enjoy some food that he really likes – you’re not helping him have a better time. You’re not helping my employees do their jobs better or make a better living. You’re just kind of in here, trying to improve your own career on top of something that has nothing to do with you and that’s – that makes you kind of a dick.

Because he’ll be trying to create something, “there’s a narrative here”, and maybe there is, but it’s probably not what he’s going to write about…

There actually is a really interesting parallel with what I’ve been reading a lot lately, this kind of “new generation” of highly intelligent sportswriting. Writers like Spencer Hall of SBNation, David J Roth who started a magazine called the Classical…

I don’t know shit about sports, so –

Well, sports is just a way that society expresses itself. A lot of these writers see within sports how society is expressing itself and they write about that.

It’s a vessel to describe society.

So a topic that’s come up with some of these more interesting sportswriters is how sports now serves this purpose, for shitty media outlets to read narrative into everything. Today, nobody just scores a touchdown, instead the touchdown marks a point in … [more]
jedsundwall  jayporter  meta  metadata  making  doing  internet  content  sports  journalism  criticism  2014  interviews  narrative  storytelling  instagram  twitter  data  documentation  thelinkery  restaurants  process  austinkleon  alecbaldwin  howweowork  food  opensource  workinginpublic  nassimtaleb  privilege  luck  business  success  blackswans  emergence  jamesfowler  sethgodin  kurtvonnegut  vonnegut 
march 2014 by robertogreco
Open university: Joi Ito plans a radical reinvention of MIT's Media Lab (Wired UK)
"Welcome to Ito's vision for opening up the 27-year-old Media Lab, one in which — for example — urban agriculture might be researched in Detroit; the arts in Chicago; coding in London; and in which any bright talent anywhere, academically qualified or not, can be part of the world's leading "antidisciplinary" research lab. "Opening up the lab is more about expanding our reach and creating our network," explains Ito…

"Openness is a survival trait." …

By opening up the Media Lab, Ito hopes to move closer towards his goal of "a world with seven billion teachers", where smart crowds, adopting a resilient approach and a rebellious spirit, solve some of the world's great problems. His is a world of networks and ecosystems, in which unconstrained creativity can tackle everything from infant mortality to climate change. …"
christopherbevans  networks  hughherr  nerioxman  edboydens  syntheticbiology  academictenure  academia  tenure  highered  highereducation  poverty  small  ayahbdeir  littlebits  dropouts  walterbender  frankmoss  nicholasnegroponte  communitydevelopment  macarthurfoundation  grey-lock  petergabriel  caafoundation  michellekyddlee  knightfoundation  albertoibargüen  sethgodin  reidhoffman  junecohen  constructivism  connectivism  focus  polymaths  self-directedlearning  networkedlearning  periphery  openstudioproject  deschooling  unschooling  adaptability  disobedience  education  learning  practice  compliance  rebellion  globalvoices  creativecommons  mozilla  innovation  sustainability  consumerism  resilience  london  chicago  detroit  medialab  mit  antidisciplinary  lcproject  openness  open  joiito  mitmedialab  from delicious
november 2012 by robertogreco
The Future of Learning, Networked Society - Ericsson - YouTube
"Learn more at http://www.ericsson.com/networkedsociety

Can ICT redefine the way we learn in the Networked Society? Technology has enabled us to interact, innovate and share in whole new ways. This dynamic shift in mindset is creating profound change throughout our society. The Future of Learning looks at one part of that change, the potential to redefine how we learn and educate. Watch as we talk with world renowned experts and educators about its potential to shift away from traditional methods of learning based on memorization and repetition to more holistic approaches that focus on individual students' needs and self expression."

[So much good stuff within, especially from Stephen Heppel and Sugata Mitra, but then they point to Knewton and Coursera and they've lost me.]

[via http://www.dontwasteyourtime.co.uk/elearning/the-future-of-learning-in-a-networked-society/ via @litherland]
adaptivelearningsystems  video  student-centered  self-directedlearning  intrinsicmotivation  motivation  socraticmethod  schooliness  systemschange  medication  conformity  teaching  adhd  add  schools  ict  networkededucation  sethgodin  ericsson  future  gamechanging  change  collaboration  holeinthewall  sugatamitra  stephenheppell  factoryschools  deschooling  unschooling  learning  education  from delicious
november 2012 by robertogreco
Seth's Blog: A tacky mess: the masses vs. great design
"A tacky mess: the masses vs. great design

Designers prune.

Left to its own devices, the mob will augment, accessorize, spam, degrade and noisify whatever they have access to, until it loses beauty and function and becomes something else.

The tragedy of the design commons.

A farmer's market with no entry requirements turns into a bazaar and then into a souvenir stand and finally into a flea market.

A bulletin board with no moderator or hierarchy becomes a random mess of affiliate posts and noise, where only a smart search engine is helpful.

An Apple product designed with user feedback would have thousands of extra features, multiple input methods and weigh 18 pounds.

(The best exception to this rule are some--not all--places where people live, including parts of Manhattan and Kibera, Kenya. But even in the best instances, as soon as commercial interests are served, it starts to fail).

It seems democratic and non-elitist to set it and forget it and let the users take over. But the tools we use (Wikipedia) and the brands we covet (Nike or Ducati) resolutely refuse to become democracies."
lessismore  via:lukeneff  design  pruning  simplicity  userfeedback  featurebloat  2012  sethgodin  democracy  wikipedia  nike  ducati  hierarchy 
august 2012 by robertogreco
How TED Makes Ideas Smaller - Megan Garber - Technology - The Atlantic
"But: We live in a world of increasingly networked knowledge. And it's a world that allows us to appreciate what has always been true: that new ideas are never sprung, fully formed, from the heads of the inventors who articulate them, but are always -- always -- the result of discourse and interaction and, in the broadest sense, conversation. The author-ized idea, claimed and owned and bought and sold, has been, it's worth remembering, an accident of technology…

A TED talk, at this point, is the cultural equivalent of a patent: a private claim to a public concept. With the speaker, himself, becoming the manifestation of the idea…what TED has done so elegantly, though, is to replace narrative in that equation with personality. The relatable idea, TED insists, is the personal idea. It is the performative idea. It is the idea that strides onstage and into a spotlight, ready to become a star."
bylines  copyright  print  conversation  chrisanderson  sethgodin  elipariser  creativity  ownership  ideas  stardom  personality  conferences  interaction  discourse  2012  networkedknowledge  sinclairlewis  chautauqua  megangarber  ted  innovation  from delicious
march 2012 by robertogreco
Seth's Blog: Back to (the wrong) school
"As we get ready for the 93rd year of universal public education, here’s the question every parent and taxpayer needs to wrestle with: Are we going to applaud, push or even permit our schools (including most of the private ones) to continue the safe but ultimately doomed strategy of churning out predictable, testable and mediocre factory-workers?<br />
<br />
As long as we embrace (or even accept) standardized testing, fear of science, little attempt at teaching leadership and most of all, the bureaucratic imperative to turn education into a factory itself, we’re in big trouble.<br />
<br />
The post-industrial revolution is here. Do you care enough to teach your kids to take advantage of it?"
education  learning  schools  reform  sethgodin  2011  publicschools  factoryschools  criticalthinking  unschooling  deschooling  tcsnmy  lcproject  teaching  from delicious
september 2011 by robertogreco
Twitter / @johnmaeda: "Differentiate between har ...
"Differentiate between hard work and long work. Long work is just time-consuming." -from conv with Seth Godin
johnmaeda  sethgodin  work  working  effort  tcsnmy  unschooling  deschooling  rote  memorization  time  lcproject  learning  meaningmaking  rotelearning  from delicious
june 2011 by robertogreco
Now, we make projects « Re-educate Seattle
"we don’t live in a factory economy anymore. There’s no such thing as “set it & forget it.” The pace of change in the digital age is too rapid, & the competition too relentless. You’d think that Facebook, w/ it’s hundreds of millions of users, would be able to sit back & simply let the profits come rolling in. But it recently recruited the CEO of Netflix to its Board of Directors because it knows that it’s not 2009 anymore. Times have changed since then.

We don’t go to work in factories anymore. Now, we work on projects. Sometimes those projects last 3 months, or they might last 9 years. These projects typically involve either solving a specific problem or, if you’re doing truly innovative work, identifying a problem before it becomes a problem & being the first to market with a solution. The have a beginning, middle, & end. When the project is finished—remember, there’s no specific timetable for how long any given project will take—then it’s time to get busy on the next one."
projects  projectbasedlearning  education  tcsnmy  toshare  sethgodin  stevemiranda  learning  factoryschools  unschooling  deschooling  facebook  making  doing  self-directedlearning  problemsolving  criticalthinking  2011  thisiswhatwedo  howwework  howwelearn  pscs  pugetsoundcommunityschool  pbl  from delicious
june 2011 by robertogreco
Seth's Blog: The opportunity is here
"The opportunity is the biggest of our generation…there for anyone smart enough to take it—to develop a best in class skill, tell a story, spread the word, be in demand, satisfy real needs, run from the mediocre middle & change everything.

…Like all revolutions, this is an opportunity, not a solution [or] guarantee…opportunity to poke & experiment & fail & discover dead ends on way to making a difference…old economy offered a guarantee—time plus education plus obedience = stability…new one, not so much…offers chance for you to…make an impact.

¡Note! If you're looking for 'how', if you're looking for a map, for a way to industrialize the new era, you've totally missed the point & you will end up disappointed. The nature of the last era was that repetition & management of results increased profits. The nature of this one is the opposite: if someone can tell you precisely what to do, it's too late. Art & novelty & innovation cannot be reliably & successfully industrialized."
sethgodin  yearoff  change  mediocrity  opportunity  economics  gamechanging  risk  risktaking  deschooling  unschooling  lcproject  iteration  learning  innovation  stability  obedience  authority  hierarchy  management  leadership  freelancing  industrialization  industrialschooling  industrialsociety  society  from delicious
april 2011 by robertogreco
Seth's Blog: Three ways to help people get things done
"Both the first message (bully w/ heart of gold) & second (creating scarce prizes) are based on factory model, one of scarcity…I'm going to manipulate whatever I need to do to get the results I need. If there's only room for one winner, it seems these approaches make sense.

The third method, the one that I prefer, is to open the door. Give people a platform, not a ceiling. Set expectations, not to manipulate but to encourage. And then get out of the way, helping when asked but not yelling from the back of the bus.

…When adults (and kids) see the power of self-direction & realize the benefits of mutual support, they tend to seek it out over & over again.

In a non-factory mindset, one where many people have the opportunity to use the platform (I count web & most arts in this category), there are always achievers eager to take the opportunity…"
leadership  motivation  sethgodin  inspiration  management  tcsnmy  lcproject  unschooling  deschooling  factoryschools  industrial  industrialeconomy  industrialmindset  intrinsicmotivation  empowerment  teaching  learning  coercion  from delicious
january 2011 by robertogreco
Seth's Blog: A culture of testing [Adapted version by Josie Holford: http://www.pdscompasspoint.com/a-culture-of-testing]
"Netflix tests everything. They're very proud that they A/B test interactions, offerings, pricing, everything. It's almost enough to get you to believe that rigorous testing is the key to success.

Except they didn't test the model of renting DVDs by mail for a monthly fee.

And they didn't test the model of having an innovative corporate culture.

And they didn't test the idea of betting the company on a switch to online delivery.

The three biggest assets of the company weren't tested, because they couldn't be.

Sure, go ahead and test what's testable. But the real victories come when you have the guts to launch the untestable."
testing  innovation  netflix  strategy  sethgodin  quantification  tcsnmy  unschooling  deschooling  learning  lcproject  culture  from delicious
january 2011 by robertogreco
The Fisch Flip, or why upside down thinking can drive innovation « Re-educate Seattle
"Karl Fisch…upended typical way we think about teaching: videotaped his lectures, uploaded them to YouTube, & assigned them as homework. Then had students do what used to be homework—practice problems—in class where he walks around & gives students one-on-one help.

…Pink explains how Seth Godin proposed a Fisch Flip for book publishing industry: publishers launch new book by releasing cheap paperback, & then introduce pricey hardcover once it catches on.

Or what if movie studio released film on DVD, let word of mouth spread, then invite early adopters to watch it on big screen as communal experience?

…another: one software company has decided to throw huge party for employees on first day on job, rather than waiting for a going-away party on their last day.

This is just a start. The most forward thinking people in business are refusing to accept the rules of the previous generation. They’re challenging every assumption, & sometimes completely flipping the script."
karlfisch  danielpink  stevemiranda  sethgodin  fischflip  andysmallman  pscs  happiness  education  learning  homework  publishing  books  dvd  film  movies  business  gamechanging  pugetsoundcommunityschool  from delicious
september 2010 by robertogreco
Seth's Blog: Intolerance and xenophobia as a (short-term) marketing strategy
"Possibly the oldest human worldview is fear of strangers. And right next to that is anger as a byproduct of fear. If a candidate wants to gain attention and possibly votes, then, it makes short-term sense to stir up fear of strangers and turn it into anger. It might even work (once). But it makes it virtually impossible to govern. It's a short-term strategy that eats itself, because sooner or later, everyone is a stranger, and fear is no foundation for work that matters. It seems as though we're entering a season in which it's easy to ostracize or become righteously indignant over someone's national origin, skin color, religion or sexual orientation. If this is the best a politician can do to organize and lead, then we all lose."
fear  strangers  sethgodin  xenophobia  intolerance  us  leadership  politics  policy  whatsholdingusback 
august 2010 by robertogreco
YouTube - Seth Godin on Education
"Best selling author Seth Godin discusses the failure of our educational model that's built around producing factory workers."
leestranahan  education  sethgodin  learning  fear  curriculum  lcproject  tcsnmy  toshare  topost  unschooling  deschooling 
july 2010 by robertogreco
O’DonnellWeb » Newsflash: Higher Ed ain’t what it used to be
"It’s good to know I’m not a helicopter parent :) I hope the work world gets the message soon. The reality is that the reason so many people end up so far in debt to go to college is that employers demand a college degree to even get a foot in the door, even though most of the jobs absolutely do not require any specialized knowledge that you may have picked up at school.
colleges  universities  collapse  markets  money  employment  debt  learning  education  highereducation  highered  economics  sethgodin  decline  tcsnmy  unschooling  deschooling 
may 2010 by robertogreco
The rise of DIY education « Re-educate
"Schools that continue to treat students like factory workers will find themselves creeping towards irrelevance. Schools that create an environment that nurtures curiosity, creativity and collaboration will continue to grow in demand."
tcsnmy  stevemiranda  pscs  creativity  lcproject  learning  collaboration  change  gamechanging  opencourseware  curiosity  diy  diyeducation  deschooling  unschooling  sethgodin  economics  pugetsoundcommunityschool 
may 2010 by robertogreco
Seth's Blog: The coming melt-down in higher education (as seen by a marketer)
"1. Most colleges are organized to give an average education to average students... 2. College has gotten expensive far faster than wages have gone up... 3. The definition of 'best' is under siege... 4. The correlation between a typical college degree and success is suspect... 5. Accreditation isn't the solution, it's the problem. A lot of these ills are the result of uniform accreditation programs that have pushed high-cost, low-reward policies on institutions and rewarded schools that churn out young wanna-be professors instead of experiences that turn out leaders and problem-solvers... The only people who haven't gotten the memo are anxious helicopter parents, mass marketing colleges and traditional employers. And all three are waking up and facing new circumstances."
tcsnmy  education  highereducation  learning  highered  schools  accreditation  change  gamechanging  economics  meltdown  marketing  colleges  sethgodin  trends  attitude  2010  future  leadership  unschooling  deschooling  internships  schooling  gapyears 
april 2010 by robertogreco
Change This - Brainwashed: Seven Ways to Reinvent Yourself
"Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could. And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead. When exactly were we brainwashed into believing that the best way to earn a living is to have a job? I think each one of us needs to start with that."
sethgodin  society  business  manifesto  selfimprovement  brainwashing  schools  education  entrepreneurship  manifestos 
april 2010 by robertogreco
The Future of Education | IdeaEconomy.Net
"Indeed, it is difficult to find many people with anything good to say about our current educational system. Traditional schools are not able to keep up with changing demands and technological advancements. How can universities possibly deliver graduates with in-demand skills when the world is changing so fast?
sethgodin  kenrobinson  personalmba  alternative  education  learning  schools  society  altgdp  future  lcproject  knowledgenomads  universityofthepeople  universities  colleges  credentials 
april 2010 by robertogreco
Seth's Blog: Accepting limits
"Isn't it absurd to focus so much energy on 'practical' skills that prep someone for a life of following instructions but relentlessly avoid the difficult work necessary to push someone to reinvent themselves into becoming someone who makes a difference?"
sethgodin  education  children  change  motivation  tcsnmy  learning  assessment  schools 
april 2010 by robertogreco
Seth's Blog: Genius is misunderstood as a bolt of lightning
"Genius is the act of solving a problem in a way no one has solved it before. It has nothing to do with winning a Nobel prize in physics or certain levels of schooling. It's about using human insight and initiative to find original solutions that matter.
psychology  creativity  sethgodin  genius  innovation  motivation  success  failure  problemsolving  persistence 
march 2010 by robertogreco
Seth's Blog: Everyone's model of work is a job
"The reason you feel most comfortable with a job (unless, like me, you're in the minority--a job would destroy my psyche) is that you've been brainwashed by many years of school, socialization and practice. I pick the word brainwashed carefully, because it's more than training or acclimation. It's something that's been taught to you by people who needed you to believe it was the way things are supposed to be. [Download Brainwashed: http://sethgodin.typepad.com/files/66.01.brainwashed2.pdf ]"
psychology  work  productivity  success  motivation  sethgodin  tips  linchpin  unschooling  deschooling  schooling  tcsnmy  faliure  risk  security  socialization  gamechanging  brainwashing  lcproject 
march 2010 by robertogreco
Seth's Blog: It's easier to teach compliance than initiative
"Compliance is simple to measure, simple to test for and simple to teach. Punish non-compliance, reward obedience and repeat. Initiative is very difficult to teach to 28 students in a quiet classroom. It's difficult to brag about in a school board meeting. And it's a huge pain in the neck to do reliably. Schools like teaching compliance. They're pretty good at it. To top it off, until recently the customers of a school or training program (the companies that hire workers) were buying compliance by the bushel. Initiative was a red flag, not an asset. Of course, now that's all changed. The economy has rewritten the rules, and smart organizations seek out intelligent problem solvers. Everything is different now. Except the part about how much easier it is to teach compliance."
humanresources  compliance  education  teaching  initiative  business  marketing  leadership  security  hr  management  sethgodin  innovation  risk  creativity  change  gamechanging  unschooling  deschooling  tcsnmy  criticalthinking  problemsolving  shrequest1 
february 2010 by robertogreco
Seth Godin’s “Linchpin,” excerpt 3 of 3 « Re-educate
“Leading is a skill, not a gift. You’re not born with it, you learn how. And schools can teach leadership as easily as they figured out how to teach compliance. Schools can teach us to be socially smart, to be open to connection, to understand the elements that build a tribe. While schools provide outlets for natural-born leaders, they don’t teach it. And leadership is now worth far more than compliance is.”
sethgodin  teaching  schools  leadership  tcsnmy  learning  skills  social  compliance  unschooling  deschooling  lcproject 
february 2010 by robertogreco
Seth's Blog: more, More, MORE!
"The challenge of winning more than your fair share of the market is that the best available strategy--providing remarkable service and an honest human connection--will be abused by a few people you work with.
sethgodin  markets  service  tcsnmy  loyalty  appreciation  quality 
february 2010 by robertogreco
Seth's Blog: No more big events
"Here are things that you can now avoid:
* The annual review
* The annual sales conference
* The big product launch
* The grand opening of a new branch
* Drop dead one-shot negotiation events
The reasons? Well, they don't work. They don't work because big events leave little room for iteration, for trial and error, for earning rapport. And the biggest reason: frequent cheap communication is easier than ever, and if you use it, you'll discover that the process creates far more gains than events ever can."
sethgodin  iteration  tcsnmy  events  trialanderror  communication  slow  deliberate  administration  management  leadership  growth  marketing 
february 2010 by robertogreco
Seth's Blog: The relentless search for "tell me what to do"
"If you've ever hired or managed or taught, you know the feeling.

People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell me what to do, the responsibility for the outcome is yours, not mine. I'm safe."

When asked, resist."
sethgodin  management  administration  teaching  learning  leadership  responsibility  tcsnmy  ownership  unschooling  deschooling  education  passion  self-directedlearning  self-directed 
february 2010 by robertogreco
Seth's Blog: Put a name on it
"Here's a positive step to avoid the faceless bureaucracy that wants to take over your organization:
sethgodin  rules  bureaucracy  organizations  accountability  leadership  management  tcsnmy  administration 
december 2009 by robertogreco
Videos: Mental Poverty, Collaboration, “Recession Skills 101″ at Beyond School
"Seth Godin on Curiosity:
1. On the mental poverty of religious fundamentalists
2. On the mental richness of the curious
3. On how two generations lead sadly mediocre lives due to television, and how the lucky few have kicked that habit
4. On the curious and the fearful — “the masses in the middle [who have] brainwashed themselves into thinking it’s safe to do nothing”
5. On the difficulty of becoming curious — due to decades of schooling punishing curiosity
6. Nice Mao reference for this Chinese history teacher!
7. Paradox: “The safest thing to do is be risky; the riskiest thing to do is be safe.”
8. How Godin beat the odds and remained curious.
9. How religious fundamentalism has nothing to do with religion, and everything to do with an outlook that rejects curiosity."
religion  curiosity  clayburell  sethgodin  learning  television  tv  schooling  unschooling  deschooling  fear 
december 2009 by robertogreco
Seth's Blog: It's not the rats you need to worry about
"Amazon and the Kindle have killed the bookstore. Why? Because people who buy 100 or 300 books a year are gone forever. The typical American buys just one book a year for pleasure. Those people are meaningless to a bookstore. It's the heavy users that matter, and now officially, as 2009 ends, they have abandoned the bookstore. It's over. When law firms started switching to fax machines, Fedex realized that the cash cow part of their business (100 or 1000 or more envelopes per firm per day) was over and switched fast to packages. Good for them."
books  kindle  fedex  booksellers  sethgodin  bookstores  marketing  itunes  ebooks  amazon 
december 2009 by robertogreco
Seth's Blog: Thirsty
"I've noticed that people who read a lot of blogs and a lot of books also tend to be intellectually curious, thirsty for knowledge, quicker to adopt new ideas and more likely to do important work.
curiosity  reading  success  sethgodin  entrepreneurship  cv  generalists  knowledge  variety 
november 2009 by robertogreco
Society is changing (part 1 of 2) « Re-educate
“We run our schools like factories. We line kids up in straight rows, put them in batches (called grades), and work very hard to make sure there are no defective parts. Nobody standing out, falling behind, running ahead, making a ruckus.
sethgodin  schools  safety  risk  gamechanging  security  change  success  failure  learning  unschooling  deschooling  education  lcproject 
november 2009 by robertogreco
Seth's Blog: Apparent risk and actual risk
"Apparent risk is what keeps someone working at a big company, even if it's doing layoffs. It feels safer to stay there than to do the (apparently) insanely risky thing and start a new venture.
risk  tcsnmy  careers  failure  sethgodin  business  strategy  life  psychology 
october 2009 by robertogreco
Seth's Blog: The Rule of High School
"As in high school, the winners are the ones who don't take it too seriously and understand what they're trying to accomplish. Get stuck in the never ending drama (worrying about what irrelevant people think) and you'll never get anything done. The only thing worse than coming in second place in the race for student council president is... winning."
education  sethgodin  humor  highschool  psychology  relationships  gtd  work  life  advice  distraction 
october 2009 by robertogreco
Seth's Blog: The problem with non
"Non as in non-profit.

The first issue is the way you describe yourself. I know what you’re not but what are you?

Did you start or join this non-profit because of the non part? I doubt it. It's because you want to make change. The way the world is just isn't right or good enough for you... there's an emergency or an injustice or an opportunity and you want to make change.

These organizations exist solely to make change. That's why you joined, isn't it?

The problem facing your group, ironically, is the resistance to the very thing you are setting out to do. Non-profits, in my experience, abhor change."

[more: http://gravitymedium.com/2009/09/17/nonprofits-and-engagement-media/ ]
nonprofit  leadership  management  innovation  sethgodin  strategy  nonprofits  fundraising  marketing  business  twitter  blogging  blogs  change  media  socialmedia  charity  philanthropy  tcsnmy  charitableindustrialcomplex  philanthropicindustrialcomplex  capitalism  power  control 
september 2009 by robertogreco
Seth's Blog: Education at the crossroads
"School was the big thing for a long time. School is tests and credits and notetaking and meeting standards. Learning, on the other hand, is 'getting it'. It's the conceptual breakthrough that permits the student to understand it then move on to something else. Learning doesn't care about workbooks or long checklists. For a while, smart people thought that school was organized to encourage learning. For a long time, though, people in the know have realized that they are fundamentally different activities. The combinations...Imagine a school that's built around free, abundant learning. And compare it to one that's focused on scarce, expensive schooling. Or dream up your own combination. My recent MBA program, for example, was scarce (only 9 people got to do it) and it was free and focused on learning...If I were going to wager, I'd say that the free, abundant learning combination is the one that's going to change the world."
schooliness  sethgodin  unschooling  deschooling  scarcity  learning  training  politics  free  future  schools  abundance  education  openeducation  highered  change  reform  tcsnmy  lcproject  gamechanging  innovation  internet  online  elearning 
august 2009 by robertogreco
Seth's Blog: Free work vs. internships
"internships are overrated. Most of the time, the employer thinks he's doing the intern a favor, but he doesn't trust the interns to do any actual thoughtful, intelligent work worth talking about. And to be fair, most of the time the interns are busy hiding, not grabbing responsibility but instead acting like they're in school, avoiding hard work and trying to get an A...'free work' is something else entirely...Isn't it odd that we're willing to spend $300,000 to buy an accredited but ultimately useless academic line on our resume, but we hesitate to do a month of hard work to create a chunk of experience that's priceless?"
internships  work  freework  sethgodin  learning  education  value  assessment  grades  focus  risktaking  risk  business  employment  careers  unschooling  deschooling  lcproject 
august 2009 by robertogreco
edublogs: Seth on why the textbook industry deserves to die
"Seth's assumption is the same as mine, and the underlying pretext of the eduBuzz platform: that teachers are paid to share their knowledge, not just with those students in front of them but with anyone in their learning communities, and sharing with this community will make us all better teachers and learners.
sethgodin  ewanmcintosh  textbooks  books  teaching  education  learning  money  industry  change  reform  elearning  ebooks  blogging  wikis  tcsnmy 
june 2009 by robertogreco
Seth's Blog: Where have all the agents gone?
"To thrive in a world of self-service, agents have to hyperspecialize, have to stand for something, have to have the guts to say no far more than they say yes. ... The second thing agents must do to make a smart transition is to consider who they are selling to. Should talent agents only sell to Hollywood? Literary agents only to book publishers? Should ad agencies specialize in Google Adwords, not just Super Bowl spots? When markets change, agents can lead the way, not follow along grudgingly."
realestate  travel  trends  agents  literary  management  business  administration  tcsnmy  change  sethgodin 
march 2009 by robertogreco
Seth's Blog: Beware of trade guilds maintaining the status quo
"Whenever a trade association raises the barricades and tries to lobby their way into maintaining the status quo, they are doing their members a disservice. Instead of spending time and insight and effort reinventing what they do and organizing for a better future, the members are lulled into a sense of security that somehow, somehow, the future will be just like today."
progress  sethgodin  kindle  regulation  lobbying  marketing  politics  business  change  innovation  reinvention  future  publishing  guilds  tradeguilds  unions  reform 
march 2009 by robertogreco
SpearTalks: Seth Godin - Josh Spear, Trendspotting
"The best measure of a blog is not how many people it reaches, it’s how much it changes what you do. Changes your posture, your writing, your transparency, your humility. What blogging has done for me is made me think. I get to think about how the outside world will understand something I’m trying to do, for example.
socialmedia  sethgodin  blogging  business  blogs  strategy  marketing  branding  thinking  writing 
february 2009 by robertogreco
Weblogg-ed » It’s Riskier Not to Change–”Tribes”
"I know we talk about this ad nauseum, the fears that educators have and what to do about them. And I know the answers aren’t easy. The problem is when the music industry gets paralyzed it loses profits. When the education system goes that route, we lose kids."
willrichardson  education  schools  learning  change  sethgodin  clayshirky  tcsnmy  lcproject  future  leadership  management  fear  stasis  shift  gamechanging  risk  risktaking  children  music  recordingindustry  research  learning2.0  unschooling  deschooling  cv 
january 2009 by robertogreco
Matt McAlister » Breaking through the attention barrier
"Like everyone, I hit my attention limit nearly every day. Seth is right when he says “You can’t read every important blog… you can’t even read all the blogs that tell you what the important blogs are saying.” That’s a reason to explore some more, not to give up. We shouldn’t become fatalistic about the future of information or look down our noses at all that messy stuff strewn about the Internet. I never want the flow of information to slow down or, worse, retract, no matter how much mess gets in the way of finding the stuff that matters to me. What we may need are more dramatic changes in our language, more effective information discovery services, more experience-based education programs both for kids and adults, and, perhaps even more important than all that, an altered world view that can accommodate and make the most of the vast resources that are now part of our culture forever."
via:preoccupations  education  future  information  infooverload  attention  language  search  messiness  culture  learning  unschooling  handson  experience  projectbasedlearning  tcsnmy  sethgodin  pbl 
december 2008 by robertogreco
Seth's Blog: If you could change your life
"'m offering an apprenticeship/not-internship/graduate school/charm school track-changing opportunity to a few people this winter. It's free, it's fairly audacious and I hope you'll check it out. It might not be for you (in fact, it probably isn't) but I have no doubt that you know people who might be interested.

I'm convinced that there are people out there who--given the right teaching, encouragement and opportunity--can change the world. I'm hoping you can prove me right. You don't have much time and there are only a few slots, so if you're even flirting with this idea, check out the lens here.
Two years at business school is a lot of time (and money) to spend to change paths these days. Most people over 20 can't afford either. I think six months might be a lot more do-able."

[see also: http://www.squidoo.com/Alternative-MBA ]
education  learning  leadership  careers  sethgodin  mba  alternative  apprenticeships  lcproject  gradschool  internships  marketing 
december 2008 by robertogreco
Don't go to business school - Instead of getting an MBA, consider spending six months in my office
"If you're stuck in a dead end job in publishing, or if you made a not-so-great choice in getting your career started, or if you thought Wall Street would be a different place, or if you just got laid off, or if you're not crazy about fretting away the next six months waiting to get fired and you're not quite ready to start your own gig... this might be the turbolift you were hoping for. Yes, it's free.
It's a chance to get off that track and onto a new track, faster and cheaper than most of the alternatives. And it might even be fun."

[see also: http://sethgodin.typepad.com/seths_blog/2008/12/if-you-could-ch.html ]
education  learning  leadership  careers  sethgodin  mba  alternative  apprenticeships  lcproject  gradschool  internships  marketing 
december 2008 by robertogreco
Seth's Blog: Failure as an event
"I try hard not to keep a running tally of big-time failures in my head. It gets in the way of creating the next thing. On the other hand, when you see failure as a learning event, not a destination, it makes you smarter, faster." " guess the biggest lessons are: * Prepare for the dip. Starting a business is far easier than making it successful. You need to see a path and have the resources to get through it. * Cliff businesses are glamorous but dangerous. * Projects exist in an eco-system. Who are the other players? How do you fit in? * Being the dumbest partner in a room of smart people is exactly where you want to be. * And the biggest of all: persist. Do the next one."
sethgodin  failure  entrepreneurship  learning  business  leadership  marketing  philosophy  advice  persistence 
october 2008 by robertogreco
Seth's Blog: Rock stars
"This is a quote from Bob Lefsetz (his blog is profane, direct and will make some people uncomfortable). Bob is, in fact, a rock star. But it's his blog, not yours, and you should only read it if you want to be provoked. And you shouldn't read it if it bothers you to read things online that you disagree with. Some people will be upset by Bob's blog, which means that they'll be upset by my quoting any part of it. At some point, though, the web comes down to bumping into things we might disagree with. That's my favorite part. It's where the learning happens."
learning  disagreement  blogging  internet  discourse  mainstream  sethgodin  controversy  authenticity 
october 2008 by robertogreco
Seth's Blog: Nine steps to Powerpoint magic
"Perhaps you've experienced it. You do a presentation and it works. It works! That's the reason we keep coming back for more, that's why so many of us spend more time building and giving presentations than almost anything else we do. Here are some steps to achieve this level of PPT nirvana (Your mileage may vary. These are steps, not rules): 1. Don't use Powerpoint at all. 2. Use your own font. 3. Tell the truth. 4. Pay by the word. 5. Get a remote. 6. Use a microphone. 7. Check to make sure you brought you big idea with you. 8. Too breathtaking to take notes. 9. Short! "
powerpoint  presentations  sethgodin  howto  communication  speaking  advice  tips  keynote  tutorial 
october 2008 by robertogreco
Change Agent - Issue 31
"next time you review résumés, try ignoring all of "perfectly qualified" applicants...disqualify everyone who is clearly competent to do the job at hand...Don't hire people w/ experience at another airline unless you're sure that they can unlearn what they've learned at that other airline. "Competence" is too often another word for "bad attitude." Instead, find serial incompetents - folks who are quick enough to master a task & restless enough to try something new. The zoomers...Competent people resist change. Why? Because change threatens to make them less competent. And competent people like being competent. That's who they are, and sometimes that's all they've got. No wonder they're not in a hurry to rock the boat...In the face of change, the competent are helpless. It doesn't take a lot of time to change...to reinvent…or to redesign. No, it doesn't take time; it takes will. The will to change. The will to take a risk. The will to become incompetent – at least for a while."
sethgodin  innovation  change  productivity  gamechanging  learning  creativity  work  management  administration  leadership  business  philosophy  fastcompany  process  sociology  gtd  hiring  1999  reform  cv  unschooling  deschooling  unlearning 
october 2008 by robertogreco
Seth's Blog: A memo to the sticklers
"Please understand that I have no problem at all with precision. Precision is great, it's essential to engineering and to the function of many elements of society. It's almost impossible to be on time without precision, and quality depends on it. But when we reward people for senseless precision (and punish them randomly for not guessing what we actually meant when we asked a question) then all we're doing is muddying the waters about what matters and what doesn't. Is there a difference between the Dow falling 107.4 points and it falling nearly 1%? If not, don't try to wow me with needless precision please.
business  marketing  precision  teaching  writing  communication  tickytack  sticklers  sethgodin 
october 2008 by robertogreco
Seth's Blog: The TV dividend
"I don't watch TV and I don't go to meetings. You'd be amazed at the difference it makes."
meetings  tv  television  time  productivity  clayshirky  sethgodin 
july 2008 by robertogreco
Seth's Blog: Let me see..."map of my town with the location of pedestrian accidents highlighted by color...
"listing of all houses in my city sorted by (value of house/taxes paid)...Sort car models by crash & repair data...When I watch TV online, recognize the pundit & flash historical accuracy rates on screen while she talks...Blank out comments on posts that
sethgodin  data  metadata  statistics  usability  kindle  information  web 
july 2008 by robertogreco
Seth's Blog: The clowd
"PS your privacy is fairly shot...clowd also knows where you are, camera or no camera..This is going to happen. The only question is whether you are one of the people who will make it happen. I guess there's an even bigger question: will we do it right?"
cloud  cloudcomputing  computing  crowdsourcing  datamining  future  gps  privacy  phones  mobile  sethgodin  socialmedia 
june 2008 by robertogreco
Seth's Blog: Email checklist
"Before you hit send on that next email, perhaps you should run down this list, just to be sure:"
communication  email  howto  etiquette  productivity  attention  marketing  sethgodin  tips 
june 2008 by robertogreco
Seth's Blog: The new standard for meetings and conferences
"The new rule seems to be that if you're going to spend the time and the money to see someone face to face, be in their face. Interact or stay home!"
meetings  conferences  time  travel  events  unconferences  sethgodin  marketing  communication  collaboration  management  leadership  trends  workshops  work  sustainability  presentations  business 
may 2008 by robertogreco
Seth's Blog: The coming backlash over green marketing
"power of a number is effect we saw when they put a number on restaurants (Zagats), wines (Parker), gas mileage (the EPA). People notice a number...work to improve it..Marketers who truly care about green thing should be scrambling right now to find a num
advertising  energy  green  marketing  sethgodin  society  motivation 
may 2008 by robertogreco
Seth's Blog: Let's skip the meeting
"Today's resolution: skip at least one meeting every day for the next two weeks. Watch what happens."
business  sethgodin  meetings  productivity  humor  management  leadership  administration  organizations  time 
may 2008 by robertogreco
Seth's Blog: Why bother having a resume?
"If you don't have a resume, what do you have? How about three extraordinary letters of recommendation from people the employer knows or respects? Or a sophisticated project they can see or touch? Or a reputation that precedes you? Or a blog that is so co
future  careers  work  education  reputation  employment  sethgodin  business  resumes  lifehacks  marketing  hiring 
march 2008 by robertogreco
Seth's Blog: The last interaction
"The last interaction, in my experience, is responsible for virtually all of the word of mouth you're going to get, positive or negative."
marketing  sethgodin  business  interaction  clients  glvo  experience 
january 2008 by robertogreco
Seth's Blog: Curious
"masses in the middle have brainwashed themselves into thinking it is safe to do nothing...difficult for someone to become curious...for 7, 10, 15 years of school you are required to not to be curious...over and over again the curious are punished"
creativity  curiosity  fundamentalism  unschooling  deschooling  schools  society  television  tv  risk  mediocrity  sethgodin  learning  philosophy  lcproject  education 
january 2008 by robertogreco
Seth's Blog: How much for digital?
"So, why try to mimic the current model when it comes to pricing if the costs are mostly gone?"
apple  business  film  books  piracy  video  digital  sethgodin 
january 2008 by robertogreco
Seth's Blog: Workaholics
'workaholic lives on fear...drives him to show up all the time...best defense is a good attendance record...new class of jobs (and workers) is creating different sort of worker...who works out of passion and curiosity, not fear."
work  workaholics  business  careers  creativeclass  creativity  jobs  leadership  society  productivity  motivation  management  passion  administration  sethgodin  life 
january 2008 by robertogreco
Seth's Blog: The wikipedia gap
"Here's what just about every exam ought to be: "Use Firefox to find the information you need to answer this question:" And as the internet gets smarter, the questions are going to have to get harder. Which is a good thing."
learning  education  research  wikipedia  schools  colleges  universities  innovation  sethgodin  web  internet  online 
november 2007 by robertogreco
Seth's Blog: It (almost) always happens this way
"Instead, like a million organizations before them, defending the status quo is far more politically correct than change. So they stand back and let dinky startups with no natural advantages run like crazy."
business  administration  sethgodin  failure  innovation  statusquo  schooldesign  schools  organizations  teaching  change  reform  lcproject 
september 2007 by robertogreco
Seth's Blog: Coachable
"the reason coachability is so crucial is that without it, you don't have the emotional maturity to consider whether the advice is good or not. You reject the process out of hand, and end up stuck."
learning  management  marketing  sethgodin  teaching  coaching  advice  work  administration 
june 2007 by robertogreco
Seth's Blog: Who should you hire?
"There is a fundamental shift in rules from manual-based work to project-based work. And yet, we're still trying to hire people who have shown an ability to follow instructions."
business  entrepreneurship  productivity  management  administration  sethgodin  work  leadership  jobs  future  autonomy  teaching  projects  hiring  projectbasedlearning  pbl 
may 2007 by robertogreco
Seth's Blog: NOBS, the end of the MBA
"As far as I can tell, there are only three reasons to apply to business school. My school, the New Order Business School (NoBS), will focus on excelling at all three."
business  education  sethgodin  entrepreneurship  learning  humor  culture  mba  masters  altgdp  leadership  ideas  management 
may 2007 by robertogreco
Seth's Blog: Meetings
"I want to share some radical thoughts on how you could completely change the meeting dynamic in your organization."
leadership  meetings  sethgodin  organizations  administration  time  productivity  work 
april 2007 by robertogreco
Seth's Blog: Web4
"Web4 is about making connections, about serendipity and about the network taking initiative. Some deliberately provocative examples"
future  web  internet  mobile  networking  social  privacy  technology  presence  sethgodin  identity  trends 
january 2007 by robertogreco

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