robertogreco + seo   14

André Staltz - The Web began dying in 2014, here's how
"The events and data above describe how three internet companies have acquired massive influence on the Web, but why does that imply the beginning of the Web’s death? To answer that, we need to reflect on what the Web is.

The original vision for the Web according to its creator, Tim Berners-Lee, was a space with multilateral publishing and consumption of information. It was a peer-to-peer vision with no dependency on a single party. Tim himself claims the Web is dying: the Web he wanted and the Web he got are no longer the same."



"GOOG, MSFT, FB, and AMZN are mimicking AAPL’s strategy of building brand loyalty around high-end devices. Through a process I call “Appleification”, they are (1) setting up walled gardens, (2) becoming hardware companies, and (3) marketing the design while designing for the market. It is a threat to AAPL itself, because they are behind the other giants when it comes to big data collection and its uses. While AAPL’s early and bold introduction of an App Store shook the Web as the dominant software distribution platform, it wasn’t enough to replace it. The next wave of walled gardens might look different: less noticeable, but nonetheless disruptive to the Web."



"There is a tendency at GOOG-FB-AMZN to bypass the Web which is motivated by user experience and efficient communication, not by an agenda to avoid browsers. In the knowledge internet and the commerce internet, being efficient to provide what users want is the goal. In the social internet, the goal is to provide an efficient channel for communication between people. This explains FB’s 10-year strategy with Augmented Reality (AR) and Virtual Reality (VR) as the next medium for social interactions through the internet. This strategy would also bypass the Web, proving how more natural social AR would be than social real-time texting in browsers. Already today, most people on the internet communicate with other people via a mobile app, not via a browser.

The common pattern among these three internet giants is to grow beyond browsers, creating new virtual contexts where data is created and shared. The Web may die like most other technologies do: simply by becoming less attractive than newer technologies. And like most obsolete technologies, they don’t suddenly disappear, neither do they disappear completely. You can still buy a Walkman and listen to a tape with it, but the technology has nevertheless lost its collective relevance. The Web’s death will come as a gradual decay of its necessity, not as a dramatic loss.

The Trinet

The internet will survive longer than the Web will. GOOG-FB-AMZN will still depend on submarine internet cables (the “Backbone”), because it is a technical success. That said, many aspects of the internet will lose their relevance, and the underlying infrastructure could be optimized only for GOOG traffic, FB traffic, and AMZN traffic. It wouldn’t conceptually be anymore a “network of networks”, but just a “network of three networks”, the Trinet, if you will. The concept of workplace network which gave birth to the internet infrastructure would migrate to a more abstract level: Facebook Groups, Google Hangouts, G Suite, and other competing services which can be acquired by a tech giant. Workplace networks are already today emulated in software as a service, not as traditional Local Area Networks. To improve user experience, the Trinet would be a technical evolution of the internet. These efforts are already happening today, at GOOG. In the long-term, supporting routing for the old internet and the old Web would be an overhead, so it could be beneficial to cut support for the diverse internet on the protocol and hardware level. Access to the old internet could be emulated on GOOG’s cloud accessed through the Trinet, much like how Windows 95 can be today emulated in your browser. ISPs would recognize the obsolescence of the internet and support the Trinet only, driven by market demand for optimal user experience from GOOG-FB-AMZN.

Perhaps a future with great user experience in AR, VR, hands-free commerce and knowledge sharing could evoke an optimistic perspective for what these tech giants are building. But 25 years of the Web has gotten us used to foundational freedoms that we take for granted. We forget how useful it has been to remain anonymous and control what we share, or how easy it was to start an internet startup with its own independent servers operating with the same rights GOOG servers have. On the Trinet, if you are permanently banned from GOOG or FB, you would have no alternative. You could even be restricted from creating a new account. As private businesses, GOOG, FB, and AMZN don’t need to guarantee you access to their networks. You do not have a legal right to an account in their servers, and as societies we aren’t demanding for these rights as vehemently as we could, to counter the strategies that tech giants are putting forward.

The Web and the internet have represented freedom: efficient and unsupervised exchange of information between people of all nations. In the Trinet, we will have even more vivid exchange of information between people, but we will sacrifice freedom. Many of us will wake up to the tragedy of this tradeoff only once it is reality."
andréstaltz  amazon  facebook  google  internet  web  online  walledgardens  marketing  advertising  2014  2017  seo  publishing  amp  apple 
november 2017 by robertogreco
Wake Up Now | This American Life
[Bookmarking mostly for the intro and act one. I know someone who got sucked into something similar and predating WakeUpNow. It was frustrating and disheartening, but also a little fascinating to watch as he bought in (despite my warnings) to the pyramid scheme, mostly due to someone who he considered to be a mentor. At the time, I did a lot of searching to expose to him that the company was a pyramid scheme. YouTube and the rest of the web was full of videos that were labeled as exposing them as a scam, but actually supported the company. Wake Up Now seems to have taken that strategy to a whole new level. SEO is bad, but this is the worst of all SEO.

Reminds me too of Adam Curtis talking about “a constant state of destabilized perception” https://www.youtube.com/watch?v=wcy8uLjRHPM ]

"This American Life staffers Brian Reed and Bianca Giaever explain to Ira this thing they've found online called WakeUpNow. It's a company but they can't tell exactly what it does, and what its product is. Maybe it's a club? An organization? They find hundreds of enthusiastic videos people have made about it. (5 minutes)

Act One: Something’s Happening Here and You Don’t Know What It Is.
Brian and Bianca go to a WakeUpNow conference to try to figure out what the company really is. WakeUpNow does something called "network marketing," which Brian points out, is a very bland term for something completely mind-blowing. The company's Marketing Director Jordan Harris tells Brian and Bianca that what they saw at the conference was not a good measure of what the company is. We also hear from Robert L. Fitzpatrick, who researches network marketing and wrote a book called False Profits; and Damien Lacks, who quit his job to do WakeUpNow. (31 minutes)

Act Two: Board Games.
Jacob Goldstein and David Kestenbaum of NPR's Planet Money tell the story of two guys who decided that the CEO of a small tool company was paid too much and wanted to wake people up to that fact - They wanted to cut the CEO's pay. The two people happened to be investors in the tool company. It turns out if you think CEOs are paid too much, it's guys like this with money to invest in stocks that you want on your side. Planet Money is a production of NPR News. (15 minutes)

Act Three: Sleep No More.
A woman in Springfield Oregon named Angela Jane Evancie tries to get her boyfriend, sleepy grad student Morgan Peach, to wake up during finals week. (3 minutes)"
business  employment  fraud  wakeupnow  seo  2014  thisamericanlife  pyramidschemes  brianreed  biancagiaever  wakupnow  networkmarketing  marketing  misinformation  psychology  attitude  emptiness  presentationofself  positivepsychology  cults 
january 2015 by robertogreco
SEO for Non-dicks - Matt Legend Gemmell
"Keep writing. Relevance is a democratic process, and it also naturally declines if not actively maintained. That’s what relevance means. If you’re not willing to keep updating your site because you actually have something new to say, you don’t deserve to be thought of as relevant. Just accept it, and move on. Do something else. Be relevant elsewhere. You don’t strive for relevance; you just are or aren’t, to whatever current degree the rest of the internet feels appropriate. Some topics retain relevance more than others, but ultimately it quite rightly declines."
seo  relevance  writing  content  2011  via:coldbrain  design  web  twitter  google  webdev  online  socialmedia  meaning  mattlegend  webdesign  from delicious
september 2011 by robertogreco
Lead Gen Sites Pose Challenge to Google - the Haggler - NYTimes.com
"Of course, this is not just a Seattle problem. Lead gen sites dominate Google results for locksmiths in many cities nationwide, and in more than a few towns. And it’s not just locksmiths. Other service industries, like roofing and carpeting, have a similar problem. If Google is the new Yellow Pages, then lead gen sites have perfected the same game that companies in the predigital age played when they started their names with combinations like AAA1 to land atop printed listings.<br />
<br />
But because few people search beyond the first page online, snookering Google might be far more effective, especially because many people assume that the company’s algorithm does a bit of consumer-friendly vetting."
google  seo  local  googlelocal  fraud  gamingthesystem  search  2011  from delicious
july 2011 by robertogreco
Quisby: SEO spammers have totally killed infographics…
"SEO spammers have totally killed infographics and I’d wager most people don’t even know it. See, infographics are a great way of visualizing data. But they’re also a great source of 100% pure linkjuice thanks to their popularity. (Herp derp, easily digested and understood data! Reblog!) And so: the spammers get on board.<br />
<br />
Do you guys realise probably 90% of the infographics you see on Tumblr/Reddit/etc are designed purely to generate linkjuice for affiliate link sites? Check the originating URL next time you see a cool infographic — the giveaway is the embed code: they want links to their site, not for their image to be hotlinked everywhere. There’s some more background and info on this here and here, as well as the outing of The Oatmeal’s past life as an SEO scammer. (Ever notice about 90% of Oatmeal’s comics are just lame observations, broad enough to be funny to just about anybody? They’re designed to be shared, not to be funny.) Nice to see Tumblr keeping such good company."
seo  spammers  spam  tumblr  linkbait  reblogging  oatmeal  herpderp  reddit  urls  quisby  from delicious
march 2011 by robertogreco
Personal Blocklist (by Google) - Chrome Web Store
"The personal blocklist extension will transmit to Google the patterns that you choose to block. When you choose to block or unblock a pattern, the extension will also transmit to Google the URL of the web page on which the blocked or unblocked search results are displayed. You agree that Google may freely use this information to improve our products and services.<br />
<br />
By installing this extension, you agree to the Terms of Service at https://chrome.google.com/extensions/intl/en/gallery_tos.html<br />
<br />
The icon used was created by mouserunner.com under Creative Commons License (http://creativecommons.org/licenses/by-sa/2.5/), thanks!<br />
<br />
Tip: Hide the browser button by right-clicking on it and selecting "Hide button".<br />
<br />
New features in version 1.4:<br />
- import a list of patterns<br />
- plain text pattern list for export<br />
- block host of currently active tab"
google  chrome  search  extensions  contentfarms  fightingback  blocking  spam  seo  blocklists  personalblocklist  from delicious
march 2011 by robertogreco
Personal Blocklist (by Google) - Chrome Web Store
"The personal blocklist extension will transmit to Google the patterns that you choose to block. When you choose to block or unblock a pattern, the extension will also transmit to Google the URL of the web page on which the blocked or unblocked search results are displayed. You agree that Google may freely use this information to improve our products and services.

By installing this extension, you agree to the Terms of Service at https://chrome.google.com/extensions/intl/en/gallery_tos.html

The icon used was created by mouserunner.com under Creative Commons License (http://creativecommons.org/licenses/by-sa/2.5/), thanks!

Tip: Hide the browser button by right-clicking on it and selecting "Hide button".

New features in version 1.4:
- import a list of patterns
- plain text pattern list for export
- block host of currently active tab"
google  chrome  search  extensions  contentfarms  fightingback  blocking  spam  seo  blocklists  personalblocklist 
march 2011 by robertogreco
Daring Fireball: Title Junk
"That’s a good rule of thumb for designing and writing page titles: pick a name (and, for CMS templates, a pattern) that makes sense as the name of a bookmark for that page. Most bookmarking tools — the ones built into web browsers, and bookmarklets for third-party apps — do use the page title as the default bookmark name. Tools that help people tweet links to articles use the page title as the default description. So make titles useful. Write them for humans, not search engine spiders. Putting SEO keywords in the page title (a) doesn’t actually help your page’s rank in search engine indexes, and (b) makes things harder for people trying to tweet a link, bookmark your page, or scan it from a list of currently open windows and tabs in their browser. Trust the Googlebot to figure it out."
seo  web  html  webdesign  johngruber  daringfireball  titles  standards  consistency  usability  bookmarks  bookmarking  del.icio.us  webdev  from delicious
december 2010 by robertogreco
Hard-Coding Bias in Google "Algorithmic" Search Results
"I present categories of searches for which available evidence indicates Google has "hard-coded" its own links to appear at the top of algorithmic search results, and I offer a methodology for detecting certain kinds of tampering by comparing Google results for similar searches. I compare Google's hard-coded results with Google's public statements and promises, including a dozen denials but at least one admission. I tabulate affected search terms and examine other mechanisms also granting favored placement to Google's ancillary services. I conclude by analyzing the impact of Google's tampering on users and competition, and by proposing principles to block Google's bias."
algorithms  google  hard-coding  bias  ethics  programming  seo  ranking  analytics  from delicious
november 2010 by robertogreco
Daring Fireball: Tynt, the Copy/Paste Jerks
"All of this nonsense — the attribution appended to copied text, the inline search results popovers — is from a company named Tynt, which bills itself as “The copy/paste company”.
daringfireball  usability  seo  spam  copypaste  attribution  javascript  webdev  publishing  wastingourtime  copyright  chrome  ads  internet  web  advertising  webdesign 
may 2010 by robertogreco
A CMO's Guide To The Social Media Landscape | CMO.com
"Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?"
seo  twitter  facebook  flickr  linkedin  youtube  digg  stumbleupon  reddit  del.icio.us 
february 2010 by robertogreco
ongoing · After Branding
So much great advice. I'm highlighting this one because I was just warning a friend about the same a few days ago. "8. Do not invest any time or money with anyone whose title, or company name, includes the words “Search Engine” or the abbreviations “SEO” or “SEM”. While one hears that there are a few honest souls out there, lots are just looking for sheep to fleece; don’t be one.
design  culture  homepage  socialnetworking  identity  networking  reputation  presence  business  web  webdev  blogging  marketing  spelling  personal-branding  timbray  internet  branding  seo  sem  flash  glvo  via:cburell  webdesign 
january 2010 by robertogreco
Derek Powazek - Spammers, Evildoers, and Opportunists
"Which brings us to the One True Way to get a lot of traffic on the web. It’s pretty simple, & I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again. That’s it. Make something you believe in. Make it beautiful, confident, & real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again. Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online & participate. Connect with them like a person, not a corporation. Engage. Be real. Then do it again. & again. You’ll build a reputation for doing good work, meaning what you say, & building trust. It’ll take time. A lot of time. But it works. & it’s the only thing that does."
derekpowazek  seo  searchengine  search  google  diy  webdev  advice  usability  marketing  business  web  advertising  spam  evil  howto  entrepreneurship  content  tcsnmy  webdesign 
october 2009 by robertogreco

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