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"So, all of this is leading us to the 'why bother?' of ambient intimacy. Why do we bother participating in this kind of communication with others and why do we bother to keep track of others in our social network, or even have a social network at all? The following is a list that I first saw in Tom Coates' excellent presentation on social software. It shows four key reasons why people participate in on-line communities. I think it's pretty self explanatory and it works really well when you think about why we've participated in methods of communicating with each other, right from back when we were picking fleas, through to now, when we check our phones for messages from Twitter:

1. anticipated reciprocity
2. reputation
3. sense of efficacy
4. identification with a group"
lisareichelt  ambientintimacy  twitter  connectivity  infooverload  online  socialsoftware  socialnetworks  technology  tomcoates  community  reputation  identity 
june 2009 by robertogreco

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