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The Unselfish Gene - Harvard Business Review
"Executives, like most other people, have long believed that human beings are interested only in advancing their material interests.

However, recent research in evolutionary biology, psychology, sociology, political science, and experimental economics suggests that people behave far less selfishly than most assume. Evolutionary biologists and psychologists have even found neural and, possibly, genetic evidence of a human predisposition to cooperate.

These findings suggest that instead of using controls or carrots and sticks to motivate people, companies should use systems that rely on engagement and a sense of common purpose.

Several levers can help executives build cooperative systems: encouraging communication, ensuring authentic framing, fostering empathy and solidarity, guaranteeing fairness and morality, using rewards and punishments that appeal to intrinsic motivations, relying on reputation and reciprocity, and ensuring flexibility."
business  motivation  intrinsicmotivation  reciprocity  theunselfishgene  cooperation  wikipedia  empathy  solidarity  fairness  morality  human  humanism  tcsnmy  unschooling  deschooling  rewards  punishment  reputation  flexibility  cooperativism  cooperativesystems  engagement  purpose  commonpurpose  evolutionarybiology  biology  psychology  sociology  politicalscience  experimentaleconomics  economics  evolutionarypsychology  yochaibenkler  complexity  simplicity  self-interest  selfishness  behavior  extrinsicmotivation  2011  from delicious
july 2011 by robertogreco

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