robertogreco + orbitalcontent   2

A List Apart: Articles: Orbital Content
"Attribution is authorship metadata that is bound to content. No matter how far and wide a piece of content spreads, it never forgets who created it and where it’s from. Despite its importance, web attribution is already in shambles. A quick review of Tumblr blogs or the image stream at FFFFound! will show just how difficult it is to find the original sources for most content. This lack of attribution means that content creators receive neither financial nor reputational gains when others spread their work. As good citizens of the web, we have to be vigilant in retaining authorship as we liberate and share content.

If we can keep attribution firmly in place, content collections and orbital content offer publishers new opportunities for both financial and reputational gain. Traditionally, site owners monetize their content by generating traffic to get as many “eyeballs” in front of their advertisements as possible…"

[via: http://tumblr.quisby.net/post/4835196927 ]
content  web  publishing  online  internet  alistapart  attribution  orbitalcontent  ffffound  tumblr  onlinepublishing  monetization  reputation  sharing  open  api  instapaper  from delicious
april 2011 by robertogreco

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