robertogreco + meta-content   1

Frank Chimero - Lazy Hammer [Too much to quote here. Read the whole thing. Don't miss Franks memory from childhood that opens and closes the essay.]
"maybe we should be risky. Many designers waste an opportunity to make new, meaningful things by instead letting someone else pretend for them and making work that is overly referential. Instead of that, designers can use their skills to collaborate with others to create new things. We can pick up that dinosaur toy and play with it a bit instead of the He-Man toy.

Rather than spin our wheels because we’re left without content, we should partner with others who have a message but not the savvy to properly communicate it. It’s combustion through collaboration…

Designers are excellent producers. We do well to steer and hone other people’s creative impulses, we can fine-polish ideas, and craft successful ways to communicate and tell stories. So, I’d say the next time you’ve got the impulse to make something but don’t have a message or story of your own, consider collaboration."
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august 2010 by robertogreco

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