robertogreco + messaging + gaming + advertising   1

Six to Start
"We create Alternate Reality Games (ARGs). ARGs use multiple media — the web, email, IM, mobile phones, radio, newspapers, TV and live events — to tell a story to hundreds of thousands of people, who can follow and influence the game in real time."
arg  games  play  mobile  phones  advertising  tv  television  im  messaging  radio  newspapers  agency  interactive  perplexcity  storytelling  mindcandy  mixedreality  gamedesign  gaming  stories  studio  newmedia  narrative  crossmedia  media  branding  fiction 
november 2007 by robertogreco

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