robertogreco + messaging + communication + highschool   1

Messaging App Jott Is Blowing Up Among Junior High And High Schoolers | TechCrunch
"As Facebook and YikYak try to grow a younger audience, a startup that taps into one of the key attribute of teen users – no money for data plans – is blowing up.

Jott, a messaging app that works without a data plan or WiFi connection, has caught on among junior high and high school students, according to co-founder Jared Allgood. He says the app more than doubled to half a million active users in March, up from 150,000 active users previous.

Allgood told TechCrunch that the app continues to gain momentum, adding 15,000 to 20,000 users a day. That’s consistent with numbers from App Annie. The app started ranking steadily in the top 75 on iOS for social networking in the U.S. in mid-April.

The reason? Teens who don’t have a data plan that will allow them to text are using their iPods and iPads to message each other on a closed network within a 100-foot area within school limits.

About 88 percent of 13-17-year-olds have a cell or smartphone, according to the latest numbers from Pew Research. However, not all of them get a data plan or a way to access the Internet during school hours, leaving many of them without a way to non-stop text each other throughout the day.

Text messages usually travel by way of your phone to the nearest cell tower. Then they get routed to other cell towers to reach the person you are texting. However, Jott can send messages from one device to another without any cell service as long as those texting are within close enough proximity to each other.

It does this by using something called a mesh network that operates on Bluetooth low energy or using a router that can reach within 100 feet of each user. It’s the same way FireChat, a group messaging app, does this, but Jott can also message individuals within your network.

And that ability to easily message peers directly within a network is the key. While apps such as Facebook, Snapchat and Instagram rank at the top for social networks among teens, texting reigns supreme. According to Niche data, about 87 percent of teens text daily, compared to 61 percent of those who say they use Facebook, the next most popular choice.

It’s tough to know why texting is the preferred method. What is out there is mostly anecdotal. Perhaps texting is simply the easiest form of direct messaging to one’s friends? Whatever the reason. They do a lot of it. More than adults. Girls send, on average, about 3,952 text messages a month, and boys send closer to 2,815 text messages a month, according to the Pew study.

What we do know is that teens who own a smartphone text a lot more than those who don’t. “Fully 2 in 5 heavy texters (41%) and a third (33%) of medium texters own a smartphone, compared with just under 1 in 5 (19%) of lighter texters,” a Pew study from 2012 found.

This may be why Jott has caught on so fast, particularly among junior high schoolers who are less likely to have a smartphone than older teens. Jott provides a way for those without a smartphone or the data plan needed to text to still message with their friends."
jott  messaging  internet  dataplans  2015  teens  youth  middleschool  highschool  mesh  meshnetworks  communication  firechat 
june 2015 by robertogreco

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