robertogreco + messaging + communication + adapting   2

Senongo Akpem - Responsiveness, being a chameleon - Video Archive - The Conference by Media Evolution
""In an increasingly global world we need design that is culturally responsive."

Senongo Akpem, Senior Designer at Cambridge University Press, talks about culturally responsive design. Senongo discuss how cultural variables can affect our perception, and how to build visual and cultural diversity into design in a thoughtful (and occasionally subversive) way."

[See also: https://pinboard.in/u:robertogreco/b:0f1362374ca1 ]
senongoakpem  2015  culturalresponsiveness  highcontext  lowcontext  culture  design  webdev  webdesign  2013  ambiguity  directness  collectivism  individuality  power  relationships  powerrelationships  authority  slow  fast  messaging  speed  communication  difference  adapting  adaptation  universality  context  inequality  fastmessaging  slowmessaging  fastmessages  slowmessages  gov.uk  individualism  appropriation  punchingup  truthtopower  yinkashonibare 
september 2015 by robertogreco
Cultural factors in web design | Design | Creative Bloq
"By factoring in cultural variables, we can create sites that are relevant for a wide variety of users around the world"



"Some cultures are High Context. This means most communication is simply understood rather than explicitly stated. These cultures have a much higher tolerance for ambiguity and understatement. You could say that, in a High Context culture, the responsibility for understanding rests with the listener and it’s left to them to divine deeper meaning from the conversation or statements coming at them.

Low Context cultures, on the other hand, are much more explicit and often rely on directness and true feelings to communicate. These cultures are great at creating an external set of rules and responsibilities for the members of society as this is the only way that people can figure out what is to be done. In these types of cultures, the responsibility for understanding is on the speaker to convey their ideas clearly and without ambiguity.

Within these two types of cultures, there are four variables that I believe have a huge impact on the design, and more importantly, the acceptance of that design by users around the world. They are each related to a High or Low context culture.

1. Ambiguity and directness …

2. Collectivism and individuality …

3. High power distance and low power distance …

4. Slow Messaging and Fast Messaging …

Being culturally responsive
So what do we do for our own sites? People need to feel at home with the cultural references in our designs. By using the variables above, we can create culturally responsive sites that are accepted and used by people across the globe. I propose we use cultural variables to show the appropriate content for specific groups of users in the same way that we use media queries to show content according to viewports or breakpoints.

Perhaps the easiest step is to localise the language in your site. Translate the important content, particularly the calls to action, descriptions and contact forms. While you may not be able to make it perfect, it can help to make the site usable for speakers of different languages.

Another step is making the design visually relevant to the user. Add colour, images and queues that are responsive to the users perspective. By referencing culturally significant themes, it makes your design more welcoming and responsive to the user.

Finally, put it all together. Use media queries to adapt to the content blocks and the viewport, and the variables above to display a site that adapts to the user’s culture.

Adapting
Every culture contains a deepness and richness that comes when groups of people get together. As we design for ever larger audiences and as the web reaches deeper into homes and private lives, we need to think more about how our sites contribute to those cultures. We need to adapt them to a wider variety of situations beyond simply viewport or pixel width. How do we make our fellow humans comfortable with our interfaces and site? Start using cultural queries in our designs."

[See also: https://speakerdeck.com/senongo/culturally-responsive-design ]
senongoakpem  webdev  webdesign  culture  2013  highcontext  lowcontext  ambiguity  directness  collectivism  individuality  power  relationships  powerrelationships  authority  slow  fast  messaging  speed  gov.uk  culturalresponsiveness  communication  difference  adapting  adaptation  universality  context  individualism 
january 2015 by robertogreco

Copy this bookmark:



description:


tags: