robertogreco + memories + sopenstreetmap   1

[this is aaronland] personal brand as the non-state actor of influence
[audio version: ]

"Access and access at the time of your own choosing is a subtle but important distinction and if we are talking about the opportunity of the Network itself, it is this.

Imagine a world in which access to an exchange of culture required we all have to gather around our computers at the same time in order to read Maciej's latest blog post. Some of us can and if you asked I would tell you it sucked.

When television was the only opporunity we had to gather together outside of and to imagine a world larger than our immediate surroundings we managed to craft genuinely meaningful experiences from it. It would be wrong to suggest otherwise but it would equally wrong to ignore how quickly we opted for the alternative modes – opportunities – that the web provided.

I think that should tell us something and that it is perhaps a quality of the Network being overlooked and perhaps being lost entirely as we devote more and more time and infrastructure in an effort to going viral.

Because we are not all, or will not always be, the kinds of people seeking an audience of many. What the web made possible – at a scale never seen before – was the ability for a individual to discover their so-called community of five. In time. It was the ability for one person to project their voice and for it to echo out across the Network long enough for someone else to find it. It gave us the ability to warm up to an idea, to return to it.

That access to recall is what makes the Network special to me. That is the opporunity which has been granted to us which we would be wrong to confuse with success or even discoverability. We all suffer from degrees of not-in-my-lifetime-itis but that is a kind of deviant behaviour we have already perfected so maybe we should not apply its metrics to the Network, for everyone's benefit.

As has been mentioned I work at a museum. As part of the museum's re-opening in December we are building, from scratch, a custom NFC-enabled stylus which we will give to every vistor upon entry. The stylus (or pen) will allow you to manipulate objects on interactive tables as well as to sketch and design your own creations. That is, literally, what the pointy end of the stylus is for.

The other end is used to touch an object label and record the ID of the object associated with it. That's it. Objects are stored on the pen as you wander around the museum and are then transferred back to the museum during or at the end of your visit and are available for retrieval via a unique shortcode assigned to every visit.

If you buy a ticket online and we know who you are then all the items you've collected or created should already be accessible via your museum account waiting for you by the time you get home or even by the time you get your phone out on the way to the subway. (If you don't already have an account then the visit is considered anonymous and that's just fine, too.)

The use of the pen to collect objects has a couple of objectives:

1. To simply do what people have always wanted to be able to in museums and been forced to accomplish themselves: To remember what you saw during your visit. People take pictures of wall labels, I think, not because they really want to but because there is no other mechanism for recall.

2. To get out of the way; to be intensely quiet and polite. The pen will likely enjoy a certain amount of time in the spotlight but my hope is that it will be successful enough that, when that attention fades, it might simply be taken for granted. To be a necessary technology in the service of memory, that dissolves in to normalcy, rather than being something you need to pay attention to or have an experience with.

3. To give people the confidence to believe that they don't necessarily need to do anything with the things they collect in the moment. To have the confidence to believe that we will keep the things they collect during their visit safe for a time when they will once again be relevant to them. For a person to see the history of one visit in association with all their other visits.

The pen itself is a fairly sophisticated piece of technology because it turns out that taking the conceptually simple act of bookmarking objects in real-life and making it simple in hardware and software is still actually hard. We are not doing this simply for the sake of the challenge but because it provides a way for the museum itself to live with the Network. In these ways we are trying to assert patience. We are, after all, a museum and our only purpose is to play the long game.

I totally didn't say that last paragraph on stage. I should have, though. Instead I talked a little bit about oh yeah, that which is a photo-sharing website which lets you upload a photo and then doesn't let you see it for a year. I talked about it as an experiment in a kind of enforced patience with the Network. I also talked about it an exercise in trying to build a tool that could operate without the adult supervision of my time or money (or much of it, anyway) such that it not be subject to the anxieties of being immediately successful. This, it seems to me, is the work ahead of us. It is not about oh yeah, that or any particular class of applications but about understanding why we are doing this at all and building things to those ends."

If you haven't read Thomas Piketty's Capital in the 21st Century I would recommend you do. One of the things that makes the book so powerful is that Piketty has been able to shape an argument through the rigorous use of historical data across a number of countries. The data is incomplete in historical terms: The data for the UK is only available from about the 1840s onwards, for the US data becomes available in the 1920s and so on. The one country where the data is available in a comprehensive manner is France. Because they went to the trouble of collecting it. One of the first acts of the state following the French Revolution was to perform an audit of and to continue collecting reliable estimations of wealth and property.

It is that diligence in record-keeping which made it possible for Piketty to illustrate his point in fact rather than intuition. On the web we have been given a similar opportunity to project our stories outwards in the future; to demonstrate a richer past to the present that will follow this one. It is unlikely that it will or even should yield the same fact-based analysis as Piketty's book. That is not the point. The point is that if we subscribe to a point world view that values a multiplicity of stories and understands that history is nuanced across experience and which recognizes that the ability to look backwards as much as forwards is where opportunity lies then we would do well to remember that many of those aspirations are afforded by the Network and in particular the web.

Those qualities are not inherent in the Network no more than access to opportunity guarantees success. They require care and consideration and if it seems like the Network has turned a bit poison we might do well to recognize that maybe we have also been negligent in our expectations, both of the Network and of ourselves.

Damn... you can almost see me exploding in to a TED-sized supernova of emotive jazz-hands at this point. As above, I did not in fact say this while on stage. I tried to say something like it, though, because I think it's true.

One refrain I hear a lot these days is that it's all gotten too hard. That the effort required to create something on the Network and effort to ensure its longevity has morphed in to something far beyonds the means of the individual. I am always struck by these comments not because I think we ought to be leveraging-the-fuck out of the latest, greatest advances in application framework or hosting solutions but for the simple reason that:

We managed to build a lot of cool shit on the back of 56Kb modems. We built a lot of cool shit – including entire communities – on top of a technical infrastructure that is a pale shadow of what we have available to us today. We know how to do this.

It is important to remember that the strength of the web is in its simplicity but in that simplicity – a Network of patient documents – is the opportunity far fewer of us enjoyed before it existed. The opportunity to project one's voice and to posit an argument which might have even a little more weight, or permanance, in the universe than shouting in the wind which is all most people have ever enjoyed. The opportunity to be part of an historical dialog because having an opinion is not de-facto over-sharing.

It is important to remember that the Network has given us the opportunity of a different measure of success."
networks  aaronstraupcope  2014  dconstruct  dconstruct2014  museums  archives  memory  memories  digital  internet  web  history  object  socialobjects  social  proxyobjects  socialnetworks  thomaspiketty  collections  simplicity  williamgibson  technology  cooper-hewitt  maps  mapping  osm  sopenstreetmap  clickbait  coolhunting  anabjain  efficiency  economics  opportunities  maciejceglowski  power  time  cynthiasmith  efficiencies  virality  scalehigh-speedtrading  access  accessibility  recall  nfc  attention  quietness  quiet  normalcy  everyday  maciejcegłowski 
september 2014 by robertogreco

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