robertogreco + media + advice + psychology   1

Just Don't Look
"The "just don't look" strategy works for more than advertising...it's effective in any situation where someone or something runs on attention. On the web attention comes in the form of links and pageviews so "just don't look" translates roughly into "just don't link or read". If you don't like who's on the cover of Wired, just don't look. If no one talks about her, she'll go away. Think media gossip sites are ruining the web? Don't read them. Leggy blonde conservative got your knickers in a knot? Just don't look. Commenters ruining the internet? Moderate your comments or close them up. If some Web 2.0 blowhard says something stupid, just don't look. Hate blonde socialites? Just. Don't. Look."
commenting  attention  kottke  advice  comments  criticism  blogosphere  internet  politics  marketing  culture  online  web  psychology  media  communication  activism  truth  advertising  trolls  thesimpsons 
december 2009 by robertogreco

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