robertogreco + longtail   39

Maciej Ceglowski - Barely succeed! It's easier! - YouTube
"We live in a remarkable time when small teams (or even lone programmers) can successfully compete against internet giants. But while the last few years have seen an explosion of product ideas, there has been far less innovation in how to actually build a business. Silicon Valley is stuck in an outdated 'grow or die' mentality that overvalues risk, while investors dismiss sustainable, interesting projects for being too practical. So who needs investors anyway?

I'll talk about some alternative definitions of success that are more achievable (and more fun!) than the Silicon Valley casino. It turns out that staying small offers some surprising advantages, not just in the day-to-day experience of work, but in marketing and getting customers to love your project. Best of all, there's plenty more room at the bottom.

If your goal is to do meaningful work you love, you may be much closer to realizing your dreams than you think."
via:lukeneff  maciejceglowski  2013  startups  pinboard  culture  atalhualpa  larrywall  perl  coding  slow  small  success  community  communities  diversity  growth  sustainability  venturecapital  technology  tonyrobbins  timferris  raykurzweil  singularity  humanism  laziness  idleness  wealth  motivation  siliconvalley  money  imperialism  corneliusvanderbilt  meaning  incubators  stevejobs  stevewozniak  empirebuilders  makers  fundraising  closedloops  viscouscircles  labor  paulgraham  ycombinator  gender  publishing  hits  recordingindustry  business  lavabit  mistakes  duckduckgo  zootool  instapaper  newsblur  metafilter  minecraft  ravelry  4chan  backblaze  conscience  growstuff  parentmeetings  lifestylebusinesses  authenticity  googlereader  yahoopipes  voice  longtail  fanfiction  internet  web  online  powerofculture  counterculture  transcontextualism  maciejcegłowski  transcontextualization 
march 2014 by robertogreco
Julian Bleecker: The Future Never Gets Old — The Gradient — Walker Art Center
“I have personally been interested in the overlap of design and speculation for a while, but inviting Julian out in the context of the IWG posed a new set of questions: how can an organization like the Walker embed speculative practices into its workflow, how is interdisciplinary experimentation already inherently speculative, and when should our institution embrace a process that is not necessarily results-oriented—or at least, not in the typical sense? Speaking of mundane . . .”

[Related: Julian Bleecker on ‘Undisciplinarity’ ]
julianbleecker  designfiction  future  futures  futurism  design  williamgibson  longtail  walkerartcenter  interdisciplinary  interdisciplinarydesigngroup  emmetbyrne  susannahschouweiler  2012  nearfuturelaboratory  making  storytelling  lcproject  openstudioproject  undisciplinarity  doing  scifi  sciencefiction  innovation 
april 2013 by robertogreco
The New MakerBot Replicator Might Just Change Your World | Wired Design |
"A generation ago, people messing around with those original Macs produced some terrible layouts—typically a dog’s breakfast of fonts and clip art. But then they got better. When those skills moved on to the web, an entirely new way of publishing was born—and a new industry to go with it. Desktop publishing changed the world.

Today most people’s first 3-D printing projects seem as unimpressive as those first desktop-publishing efforts. But the Replicator 2 line, with its easy-to-use software and optional dual extruder, is designed to accelerate the learning curve to more sophisticated objects by offering higher resolution (two to three times that of previous MakerBots), more colors, more complex shapes, and more reliable output. Add the web’s fast-growing libraries of free designs and it’s easy to see an emerging alternative to the mass-production model that dominates manufacturing today."

"Consider: Variety is free… Complexity is free… Flexibility is free…"
openstudioproject  classsupplies  edg  srg  replicator2  cad  longtailofthings  longtail  chrisanderson  autodesk  tinkercad  thingiverse  making  reprap  replicator  3dprinter  3dprinting  brepettis  2012  makerbot 
september 2012 by robertogreco
Sci-Fi Hi-Fi: Weblog: The Long Tail of Humor
"As I’ve used it, I’ve found I like Tweeteorites better than the Favrd leaderboard for the same reason I like Foursquare but not Yelp; or the reason I like the page that shows what my friends are listening to, but not actual music recommendations; or the reason I like my Delicious network or Tumblr dashboard but not Digg. The latter services are usually only reliable ways to find the broadest possible stuff, because things have to appeal to the masses to bubble up to the top. The former services, however, show me what individual people whose opinion I respect think is cool simply by allowing me to observe them appreciating (if this sounds familiar, it’s because I’ve written about this principle before)."
social  media  recommendations  aggregator  serendipity  tweeteorites  tumblr  feeds  longtail 
december 2009 by robertogreco
Clive Thompson on How T-Shirts Keep Online Content Free
"Burns is not alone. Increasingly, creative types are harnessing what I've begun to call "the T-shirt economy"—paying for bits by selling atoms. Charging for content online is hard, often impossible. Even 10 cents for a download of something like Red vs. Blue might drive away the fans. So instead of fighting this dynamic, today's smart artists are simply adapting to it. Their algorithm is simple: First, don't limit your audience by insisting they pay to see your work. Instead, let your content roam freely online, so it generates as large an audience as possible. Then cash in on your fans' desire to sport merchandise that declares their allegiance to you."
clivethompson  copyright  media  business  culture  longtail  t-shirts  tshirts  fandom  diy  fashion  clothing  cafepress  businessmodels  economics 
december 2008 by robertogreco
Shirky: Situated Software
"We've been killing conversations about software with "That won't scale" for so long we've forgotten that scaling problems aren't inherently fatal. The N-squared problem is only a problem if N is large, and in social situations, N is usually not large. A reading group works better with 5 members than 15; a seminar works better with 15 than 25, much less 50, and so on. This in turn gives software form-fit to a particular group a number of desirable characteristics -- it's cheaper and faster to build, has fewer issues of scalability, and likelier uptake by its target users. It also has several obvious downsides, including less likelihood of use outside its original environment, greater brittleness if it is later called on to handle larger groups, and a potentially shorter lifespan."
via:blackbeltjones  clayshirky  situated  situatedsoftware  scalability  software  community  socialsoftware  socialnetworking  longtail  technology  culture  internet  philosophy  innovation  bignow  longhere  programming  design  social  web  scale  scaling 
september 2008 by robertogreco
Marginal Revolution: Has "The Long Tail" been refuted?
"Overall I cannot call this one for Elberse. If you take a genre as given, the web looks less revolutionary but part of the long tail is the creation of new genres. We have blogs now, for instance, and we didn't fifteen years ago, even though blog reade
longtail  economics  business  web  internet  chrisanderson  tylercowen 
july 2008 by robertogreco
John Seely Brown: Minds on Fire: Open Education, the Long Tail, and Learning 2.0 [pdf]
"The most profound impact of the Internet, an impact that has yet to be fully realized, is its ability to support and expand the various aspects of social learning. What do we mean by “social learning”? Perhaps the simplest way to explain this concept is to note that social learning is based on the premise that our understanding of content is socially constructed through conversations about that content and through grounded interactions, especially with others, around problems or actions. The focus is not so much on what we are learning but on how we are learning."
via:preoccupations  connectivism  edtech  education  socialnetworking  future  technology  schools  learning  lcproject  social  conversation  johnseelybrown  longtail  informallearning  informal  schooling  unschooling  deschooling  community  filetype:pdf  media:document 
june 2008 by robertogreco
Mundo Utility Bikes: affordable bikes to carry cargo and to transport stuff by bike for sustainable transportation
"The Mundo Utility Bike is designed to promote affordable, scaleable transportation for cargo and people, particularly for developing parts of the world that rely heavily on human-powered mobility in rugged conditions. Of course, it works just as well car
bikes  commuting  utility  cargo  longtails  bikeoptions  mobility  transport  longtail 
april 2008 by robertogreco
Kevin Kelly -- The Technium - The Reality of Depending on True Fans
"He [Robert Rich] tempers my enthusiasm for 1000 True Fans with a cautionary realism borne from actually trying the idea. The summary of his experience is so pertinent and detailed that I felt was worth posting in full."
kevinkelly  longtail  art  artists  money  economics  fandom  fans  marketing  business  music 
april 2008 by robertogreco
The Long Nose of Innovation
"The bulk of innovation is low-amplitude and takes place over a long period. Companies should focus on refining existing technologies as much as on creation"
billbuxton  design  development  disruption  longtail  business  innovation  technology  future  marketing  strategy 
april 2008 by robertogreco
future frequency: Michael Malone - MediaX
"disturbing trends in corporation...realizes that Virtual Corporation has happened faster than ever imagined...trends: 2nd-3rd billions of mobile phone owners = different breed; global wireless broadband web; entrepreneurial society; new generation"
trends  business  mobile  phones  entrepreneurship  wireless  change  society  world  global  culture  via:cityofsound  autonomy  craft  longtail 
march 2008 by robertogreco
Kevin Kelly -- The Technium - 1,000 True Fans
"A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living."
longtail  artists  art  glvo  work  money  distribution  freelance  fundraising  howto  entrepreneurship  economics  business  marketing  branding  creation  creative  creativity  celebrity  capitalism  design  socialsoftware  society  ecommerce  kevinkelly 
march 2008 by robertogreco
Distributed Mass Customization: Is Etsy the Next eBay? - ReadWriteWeb
"mass customization has taken longer than predicted [beacause] been looking in wrong place. Re-tooling large companies to do mass customization is too hard, micro-niches are too small, too much fear of cannibalization, resistance to change."
business  craft  etsy  masscustomization  glvo  handmade  customization  gamechanging  micromarkets  longtail 
february 2008 by robertogreco
The Birth of the Political Long Tail - ReadWriteWeb
"What Howard Dean started in 2004 with his now famous use of to mobilize a grassroots campaign across the US, has developed further in this election cycle with the use of tools like MySpace, Facebook, Twitter, and YouTube."
longtail  activism  2008  elections  youtube  twitter  facebook  myspace  howarddean  2004  barackobama  ronpaul  us  politics 
february 2008 by robertogreco
Conceptual Trends and Current Topics: Downtailing and Uptailing
"downtailing = perfect word to indicate slide away from relevance...captures shift in flavor of moving not from A to B list, but C to Z...Ever the optimist & pollyanna, I claim term uptailing...crawl from outer limits of long tail up towards fatter end"
words  trends  kevinkelly  nicholascarr  longtail  influence  relevance 
february 2008 by robertogreco
HobbyPrincess: Draft Craft Manifesto
"I’ve been trying to pin down what is driving the increasing popularity of crafting for a while now. This is what I’ve got so far"
activism  crafts  craft  diy  manifestos  making  make  sustainability  society  skills  selfpublishing  hobbies  hacks  hacking  community  gadgets  fun  gamechanging  trends  interaction  opensource  longtail  glvo  build  design  culture  creativity  create  howto  self-publishing 
november 2007 by robertogreco
There's No Money In The Long Tail of the Blogosphere
"It is often forgotten that money is to be made by leveraging the collective long tail, however, making money while being part of the long tail is very difficult. Specifically, in the blogosphere, the vast majority of blogs have very few readers."
blogs  longtail  blogging  economics  powerlaw  money 
november 2007 by robertogreco
The Fuzzy Tail » SlideShare | Beyond the Beyond from
"You ever wonder why this WIRED blog is the only WIRED blog that isn't actually ABOUT anything? It has no single topic and no realm of expertise? That's supposed to be a VIRTUE, people! That's the next economy! Yeah!"
brucesterling  generalists  creativity  creative  blogs  blogging  fuzziness  fuzzytail  longtail  glvo  future  humor 
november 2007 by robertogreco
The Fuzzy Tail » SlideShare
light-brain functions (agile, inquisitive, adaptive, pliable, flexible)...How do we get fuzzier? Forget you were ever an expert at you can learn again...innovation is fuzzy...we're in the ideas + experience business"
creativity  work  generalists  presentations  longtail  glvo  process  agencies  technology  design  lightbrain  unlearning  deschooling  ideas  experience  advertising  webdev  webdesign 
november 2007 by robertogreco
FFFFOUND!, art curating for the masses (
"Among the many things that the internet has democratized is curating, a task once more or less exclusive to editors (magazine, book, and newspaper), art gallery owners, media executives (music, TV, and film), and museum curators."
internet  web  art  curation  online  masses  gamechanging  longtail  music  publishing  galleries  media  museums  digital 
october 2007 by robertogreco
Laurent Haug’s blog » Blog Archive » TV's iPod moment is coming
"whoever doubts the quality of user generated content should be forced to go through the 200+ channels I get at home, and tell me in all honesty how many they think qualify for something else than “total crap”"
television  tv  user  content  usergenerated  consumergenerated  web  internet  longtail 
october 2007 by robertogreco
The Long Tail: Social Networking is a feature, not a destination
"I'm sure huge and generic social networking destinations will continue to do well, but I'm placing my bet on the biggest impact coming when social networking becomes a standard feature on all good sites, bringing community to the granular level where it
socialsoftware  socialnetworking  ning  facebook  myspace  networking  longtail  chrisanderson  networks  distributed  smallpieceslooselyjoined  trends  future  socialnetworks  community  web  internet 
october 2007 by robertogreco
Ross Mayfield's Weblog: Chris Anderson on Abundance in IT
lots here..."Somewhere someone got stuck in a scarcity mindset and now we are creating a productivity drain....Don’t make people jump through....hoops, the cost of experimentation is free...terrifying conclusion: we may have to trust our employees.
gamechanging  change  children  chrisanderson  computers  management  administration  schools  colleges  universities  it  business  technology  leadership  society  scarcity  longtail  software  trends  web2.0  networking  internet  risk  innovation  education  culture  abundance  socialsoftware  security  trust  free 
september 2007 by robertogreco
The Long Tail: Who needs a CIO?
too much to quote; more reasons for schools to stop providing software and web services and let users pick and choose their own from what is (mostly) freely available on the web.."users want a dumb pipe, preferably at gigabit speed"
gamechanging  change  children  chrisanderson  computers  management  administration  schools  colleges  universities  it  business  technology  leadership  society  scarcity  longtail  software  trends  web2.0  networking  internet  risk  innovation  education  culture  abundance  usability  philosophy  politics  users  web 
september 2007 by robertogreco
The Long Tail: An independent filmmaker's lament
"Your Long Tail theory is a basic and profound truth that I happily embrace AS A CONSUMER. But as a producer and creator of Long Tail content it is basically spelling out my doom."
longtail  content  media  chrisanderson 
september 2007 by robertogreco
'Fabbers' could launch a revolution
"Low-cost, home-built 3-D printer could launch a revolution, say Cornell engineers"
3D  diy  fabbing  fabrication  innovation  longtail  printing  science  customization  computers  manufacturing  printers  engineering 
march 2007 by robertogreco
GENERATION C | An emerging consumer trend and related new business ideas
"The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. "
consumer  content  creative  creativity  crowdsourcing  culture  customization  diy  advertising  education  ethnography  future  generations  ideas  innovation  internet  longtail  marketing  media  online  trends  technology  students  sociology  society  socialsoftware  research  social  reference  participatory  video  viral  web  business  user  remix  lcproject  schooldesign 
october 2006 by robertogreco
CUSTOMER-MADE | Co-creation, user-generated content, DIY advertising and more!
“The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what act
content  creative  creativity  crowdsourcing  culture  customization  diy  advertising  education  ethnography  future  generations  ideas  innovation  internet  longtail  marketing  media  online  trends  technology  students  sociology  society  socialsoftware  research  social  reference  participatory  video  viral  web  business  user  remix  lcproject  schooldesign  consumer  collaboration  design  entrepreneurship  usability  community  news 
october 2006 by robertogreco
Welcome to Connectivism! — Connectivism
"Connectivism is a learning theory for the digital age. Learning has changed over the last several decades. The theories of behaviourism, cognitivism, and constructivism provide an effect view of learning in many environments. They fall short, however, wh
blogs  collaboration  community  e-learning  education  future  internet  learning  longtail  mapping  training  tools  networks  sharing  social  socialsoftware  taxonomy  teaching  technology  thinking  theory  connectivism  wiki 
october 2006 by robertogreco / Comment & analysis / Columnists - A view from (under) the long tail
"As a vendor, I fume and rant, but am unable to convince myself that we can shift distributors: will the people who want our books trust an unfamiliar name?"
business  economics  longtail  reading  research  amazon  critique  web  internet 
september 2006 by robertogreco
Plugimi » Blog Archive » So what’s new? [Had this conversation with Will today a few hours before reading this.]
"All the “The”-bands sound like something that has been there before, rendering themselves completely undateable. I can hardly imagine the feeling that our parents must have had when Rock’n'Roll came to western Europe. Maybe I’m idealizing things
media  music  culture  modern  language  words  change  future  creativity  newness  society  art  remix  longtail 
september 2006 by robertogreco
The Observer | Focus | Design your own revolution
"Innovation was once the work of an individual. Now - from weblogs to mountain bikes - we are inventing the things we want to use, writes Charles Leadbeater"
society  blogs  culture  design  economics  howto  innovation  opensource  marketing  longtail  business  diy  revolution  charlesleadbeater 
april 2006 by robertogreco
Wired 12.10: The Long Tail
"Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream"
future  internet  society  economics  essays  amazon  books  business  longtail  marketing  media  money  movies  music  television  copyright  creative  culture  content  consumption  data  entertainment  industry  history  journalism  social  statistics  technology  web  video  trends  theory 
december 2004 by robertogreco

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