robertogreco + johnsculley   2

“Sometimes the stories are the science…” – Blog – BERG
"About a decade ago – I saw Oliver Sacks speak at the Rockerfeller Institute in NYC, talk about his work.

A phrase from his address has always stuck with me since. He said of what he did – his studies and then the writing of books aimed at popular understanding of his studies that ‘…sometimes the stories are the science’.

Sometimes our film work is the design work.

Again this is a commercial act, and we are a commercial design studio.

But it’s also something that we hope unpacks the near-future – or at least the near-microfutures – into a public where we can all talk about them."
oliversacks  learning  deschooling  unschooling  education  berg  berglondon  mattjones  timoarnall  storytelling  design  understanding  newgrammars  conversation  meaning  meaningmaking  glvo  tcsnmy  classideas  art  paulklee  domains  interdisciplinarity  interdisciplinary  crossdisciplinary  multidisciplinary  crosspollination  perspective  mindset  wbrianarthur  jackschulze  mattwebb  technology  future  dansaffer  rulespace  simulation  believability  materialquality  film  video  invention  creativity  time  adamlisagor  brucesterling  vernacularvideo  victorpapanek  jasonkottke  andybaio  johnsculley  apple  stevejobs  knowledgenavigator  prototypes  prototyping  iteration  process  howwework  howwelearn  communication  simulations  from delicious
november 2011 by robertogreco
John Sculley On Steve Jobs, The Full Interview Transcript | Cult of Mac
"He felt that the computer was going to change the world & it it was going to become what he called “the bicycle for the mind.” It would enable individuals to have this incredible capability that they never dreamed of before…

What makes Steve’s methodology different from everyone else’s is that he always believed the most important decisions you make are not the things you do – but the things that you decide not to do. He’s a minimalist.…

Normally you will only see a handful of software engineers who are building an operating system. People think that it must be hundreds and hundreds working on an operating system. It really isn't. It's really just a small team of people. Think of it like the atelier of an artist…

[Japanese standards are just different than ours. If you look at Apple and the attention to detail. The “open me first,” the way the box is designed, the fold lines, the quality of paper, the printing — Apple just goes to extraordinary lengths."
apple  business  stevejobs  mac  design  interview  size  groupsize  teams  managment  focus  minimalism  johnsculley  organizations  tcsnmy  computers  efficiency  via:kottke  japan  muji  experience  packaging  management  administration  lcproject  from delicious
october 2010 by robertogreco

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