robertogreco + gamechanging + brands + television   2

Rebel Alliance: How a small band of sci-fi geeks is leading Hollywood into a new era. [Fast Company]
"Why them? Because their inherently dweeby shows are the most extensible brands in the industry, playing out seamlessly across platforms from TV to video games, Web sites to comics."
marketing  multimedia  heroes  tv  television  scifi  sciencefiction  media  change  lost  comics  videogames  gaming  games  play  gamechanging  transmedia  crossmedia  storytelling  brands 
june 2008 by robertogreco
russell davies: 2008 - the year of peak advertising
"It's a simple equation - there's a limited amount of attention in the world, if more of it is going to personal, non-commercial, un-advertised-in media, less of it will go to advertising and advertising will shrink."
advertising  future  russelldavies  brands  media  magazines  news  newspapers  attention  tv  television  gamechanging  predictions  publishing  marketing  business  ads  strategy  branding 
january 2008 by robertogreco

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