robertogreco + gamechanging + brands + change   1

Rebel Alliance: How a small band of sci-fi geeks is leading Hollywood into a new era. [Fast Company]
"Why them? Because their inherently dweeby shows are the most extensible brands in the industry, playing out seamlessly across platforms from TV to video games, Web sites to comics."
marketing  multimedia  heroes  tv  television  scifi  sciencefiction  media  change  lost  comics  videogames  gaming  games  play  gamechanging  transmedia  crossmedia  storytelling  brands 
june 2008 by robertogreco

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