robertogreco + fiction + branding   2

Atlas Of Potential Nations - Emblemmmmatic
"Atlas of Potential Nations Mission Statement

With “Atlas of potential nations”, we aim to understand the mechanics behind the branding of nations. The group of nations’ symbols — name, heraldry, flag, map etc. — is quintessential to a nation’s branding and its sparked nationalism. Ironically though, each nation uses similar elements within their symbols to stand apart from others. All flags use — among other things — primary colors, abstract forms and iconic shapes. These are specific visual elements to make a flag ‘look like a flag.’ Similar to letters being a system to construct words, these visual elements build a system to construct flags. Emblemmatic uses statistical methods (markov chains) to understand and use these systems. We aim to computationally construct new not-yet-existent symbols to represent an endless stream of new potential nations. What defines a “Nation” as a branded and nationalistic entity when a new nation-brand is so easily made?

What defines a nation state?
Its symbols of power?
Its flags?

Flags use abstract colors and shapes
Shapes and colors are seemingly interchangable
Shapes can be deconstructed…
… and reconstructed into new flags.

Emblemmatic creates software to computationally design new national flags"
flags  fiction  bots  random  nations  branding  markovchains 
may 2016 by robertogreco
Six to Start
"We create Alternate Reality Games (ARGs). ARGs use multiple media — the web, email, IM, mobile phones, radio, newspapers, TV and live events — to tell a story to hundreds of thousands of people, who can follow and influence the game in real time."
arg  games  play  mobile  phones  advertising  tv  television  im  messaging  radio  newspapers  agency  interactive  perplexcity  storytelling  mindcandy  mixedreality  gamedesign  gaming  stories  studio  newmedia  narrative  crossmedia  media  branding  fiction 
november 2007 by robertogreco

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