robertogreco + fiction + ara   1

Matt Jones: Jumping to the End -- Practical Design Fiction on Vimeo
[Matt says (http://magicalnihilism.com/2015/03/06/my-ixd15-conference-talk-jumping-to-the-end/ ):

"This talk summarizes a lot of the approaches that we used in the studio at BERG, and some of those that have carried on in my work with the gang at Google Creative Lab in NYC.

Unfortunately, I can’t show a lot of that work in public, so many of the examples are from BERG days…

Many thanks to Catherine Nygaard and Ben Fullerton for inviting me (and especially to Catherine for putting up with me clowning around behind here while she was introducing me…)"]

[At ~35:00:
“[(Copy)Writers] are the fastest designers in the world. They are amazing… They are just amazing at that kind of boiling down of incredibly abstract concepts into tiny packages of cognition, language. Working with writers has been my favorite thing of the last two years.”
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march 2015 by robertogreco

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