"Even the word “HORT” is great. It’s a German word for an after school care center. Why did they choose it?

“HORT – a direct translation of the studio’s mission. A creative playground. A place where ‘work and play’ can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing. Not a client execution tool. HORT has been known to draw inspiration from things other than design.”"

[Another post on Hort from the same blog: http://bettertastethansorry.com/2009/11/eike-konig-everyday-is-like-christmas/ ]

[And look at this, the video that started this whole Hort binge is also on the blog: http://bettertastethansorry.com/2011/03/a-tribute-to-eike-konig/ ]

"An interview by plikums.lv with Eike König, the creator of a multi-disciplinary creative hub & playground named HORT." [http://www.hort.org.uk/ ]

"HORT began its inhabitance back in 1994, under the previous stage name of EIKES GRAFISCHER HORT. Who the hell is Eike? Eike is the creator of HORT. HORT - a direct translation of the studio's mission. A creative playground. A place where 'work and play' can be said in the same sentence. An unconventional working environment. Once a household name in the music industry. Now, a multi-disciplinary creative hub. Not just a studio space, but an institution devoted to making ideas come to life. A place to learn, a place to grow, and a place that is still growing. Not a client execution tool. HORT has been known to draw inspiration from things other than design.

It is encouraged that you don't see the work displayed on this website as a library of ideas and visual styles to pick and choose from, but a showcase of our capabilities and achievements. HORT are willing to give most things a go. I mean how are you supposed to learn if you don't try. Right?"