robertogreco + desirelines + statistics   1

Desire Lines: Let Your Audience Shape Your Design | Van SEO Design
"As designers we want to control how people perceive our designs and keep people on our predefined path. We create lines for the eye to follow so they notice what we want them to notice. We direct them to the actions we want to them to take. We create navigation through our sites for how we expect people to travel our web pages.

And then along come real people who use our sites and view our pages, however they like. These people are creating desire lines through our websites. We can try our best to force them to do it our way, but they won’t. They’ll either do it their way or leave. A better approach would be to understand where the desire lines in our sites being created and adjust our designs to those desire lines."
design  desirelines  elephantpaths  deschooling  control  use  users  web  reading  statistics  ui  accommodations  from delicious
june 2011 by robertogreco

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