robertogreco + crossmedia   6

Frank Chimero - Lazy Hammer [Too much to quote here. Read the whole thing. Don't miss Franks memory from childhood that opens and closes the essay.]
"maybe we should be risky. Many designers waste an opportunity to make new, meaningful things by instead letting someone else pretend for them and making work that is overly referential. Instead of that, designers can use their skills to collaborate with others to create new things. We can pick up that dinosaur toy and play with it a bit instead of the He-Man toy.

Rather than spin our wheels because we’re left without content, we should partner with others who have a message but not the savvy to properly communicate it. It’s combustion through collaboration…

Designers are excellent producers. We do well to steer and hone other people’s creative impulses, we can fine-polish ideas, and craft successful ways to communicate and tell stories. So, I’d say the next time you’ve got the impulse to make something but don’t have a message or story of your own, consider collaboration."
interestingness  content  frankchimero  collaboration  creativity  storytelling  childhood  toys  play  memory  meaning  imagination  tcsnmy  classideas  writing  clients  personalwork  craft  meta-content  fanart  culture  risk  risktaking  advice  design  message  thewhy  dangermouse  grayalbum  music  brianburton  thinking  source  sourcematerial  invention  crosspollination  crossmedia  sharing  anthropology  interdisciplinary  multidisciplinary  crossdisciplinary  graphics  communication  from delicious
august 2010 by robertogreco
The Daily Maverick :: YouTube turns five, hyperspaces interweb into the future
"Google, which bought Youtube less than two years after it was founded for what was then considered outrageously expensive $1.65 billion, does not want Microsoft or Apple (or anybody else) to own the dominant video format. So it has become the biggest early tester of HTML5. Your browser doesn't support HTML5? Google launches its own browser, Chrome. Need to use Internet Explorer at work because that's all your IT department supports? Google launches a Chrome framework that effectively subverts IE and makes it HTML5-compatible. The final blow will be the day that YouTube switches off Flash and starts streaming only to HTML5 browsers. On that day all browsers will be HTML5 compatible or they will perish in the flames of user outrage."
youtube  google  html5  strategy  technology  design  culture  internet  future  history  web  video  business  crossmedia  flash  2010  browser  browsers 
february 2010 by robertogreco
Alternate reality game - Wikipedia, the free encyclopedia
"An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions."
arg  games  gaming  play  gamedesign  storytelling  urban  interaction  transmedia  crossmedia  interactive  pervasive 
june 2008 by robertogreco
Rebel Alliance: How a small band of sci-fi geeks is leading Hollywood into a new era. [Fast Company]
"Why them? Because their inherently dweeby shows are the most extensible brands in the industry, playing out seamlessly across platforms from TV to video games, Web sites to comics."
marketing  multimedia  heroes  tv  television  scifi  sciencefiction  media  change  lost  comics  videogames  gaming  games  play  gamechanging  transmedia  crossmedia  storytelling  brands 
june 2008 by robertogreco
Six to Start
"We create Alternate Reality Games (ARGs). ARGs use multiple media — the web, email, IM, mobile phones, radio, newspapers, TV and live events — to tell a story to hundreds of thousands of people, who can follow and influence the game in real time."
arg  games  play  mobile  phones  advertising  tv  television  im  messaging  radio  newspapers  agency  interactive  perplexcity  storytelling  mindcandy  mixedreality  gamedesign  gaming  stories  studio  newmedia  narrative  crossmedia  media  branding  fiction 
november 2007 by robertogreco

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