robertogreco + craigslist + media   1

cnewmark: Trust and reputation systems: redistributing power and influence
"In real life, personal networks are pretty small, maybe in the hundreds. Mass media plays a role in shaping reputation for a small number of people, including celebrities and politicians. A very small number of people have influence in this environment.

* people tend to work with each other
* people are normally trustworthy
* despite their large media footprint, there aren't many bad guys out there
* message spreads quickly
* message is persistent, it's there forever
* connectivity is increasingly pervasive
* people are finding that reputation and recommendation systems can be used to drive a lot of profit.

Okay, so we want to be able to see who we might be able to trust, maybe by seeing some explicit measurement, or maybe something implicit, like seeing their history, and who trusts them."
via:hrheingold  media  network  reputation  networking  networks  trust  twitter  blogging  business  community  craignewmark  craigslist  internet  influence  socialnetworking  socialmedia  behavior  culture  future  identity  communication  making  social 
april 2010 by robertogreco

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