robertogreco + ads   49 / Blog – Alternate Digital Realities
"Writer David Zweig, who interviewed Grosser about the Demetricator for The New Yorker, describes a familiar sentiment when he writes, “I’ve evaluated people I don’t know on the basis of their follower counts, judged the merit of tweets according to how many likes and retweets they garnered, and felt the rush of being liked or retweeted by someone with a large following. These metrics, I know, are largely irrelevant; since when does popularity predict quality? Yet, almost against my will, they exert a pull on me.” Metrics can be a drug. They can also influence who we think deserves to be heard. By removing metrics entirely, Grosser’s extension allows us to focus on the content—to be free to write and post without worrying about what will get likes, and to decide for ourselves if someone is worth listening to. Additionally, it allows us to push back against a system designed not to cultivate a healthy relationship with social media but to prioritize user-engagement in order to sell ads."
digital  online  extensions  metrics  web  socialmedia  internet  omayeliarenyeka  2018  race  racism  activism  davidzeig  bejamingrosser  twitter  google  search  hangdothiduc  reginafloresmir  dexterthomas  whitesupremacy  tolulopeedionwe  patriarchy  daniellesucher  jennyldavis  mosaid  shannoncoulter  taeyoonchoi  rodrigotello  elishacohen  maxfowler  jamesbaldwin  algorithms  danielhowe  helennissenbaum  mushonzer-aviv  browsers  data  tracking  surveillance  ads  facebook  privacy 
april 2018 by robertogreco
Second Sight - The New Yorker
"Movement in the margins is not enough. Regularity becomes invisible. You switch up the moves, you introduce irregularity, in order to maintain visibility."

"The neurons in the visual system adapt to the stimulus, and redirect their attention."

"Years later, I lost faith. One form of binocular vision gave way to another. The world was now a series of interleaved apparitions. The thing was an image that could also bear an image. If one of the advantages of irreligion was an acceptance of others, that benefit was strangely echoed in the visual plane, which granted the things seen within the photographic rectangle a radical equality. This in part was why signs, pictures, ads, and murals came to mean so much: they were neither more nor less than the “real” elements by which they were framed. They were not to be excluded, nor were the spaces between things. “We see the world”: this simple statement becomes (Merleau-Ponty has also noted this) a tangled tree of meanings. Which world? See how? We who? Once absolute faith is no longer possible, perception moves forward on a case-by-case basis. The very contingency and brevity of vision become the long-sought miracle."

"The stage is set. Things seem to be prepared in advance for cameos, and even the sun is rigged like the expert lighting of a technician. The boundary between things and props is now dissolved, and the images of things have become things themselves."

"The body has to adjust to the environment, to the challenges in the environment. The body isn’t wrong, isn’t “disabled.” The environment itself—gravity, air, solidity or the lack of it, et cetera—is what is somehow wrong: ill-matched to the body’s abilities, inimical to its verticality, stability, or mobility."

"I rest at a concrete outcrop with a bunting of vintners’ blue nets, a blue the same color as the lake. It is as though something long awaited has come to fruition. A gust of wind sweeps in from across the lake. The curtain shifts, and suddenly everything can be seen. The scales fall from our eyes. The landscape opens. No longer are we alone: they are with us now, have been all along, all our living and all our dead."
tejucole  2017  margins  edges  attention  regularity  everyday  irregularity  visibility  invisibility  acceptance  belief  vision  photography  borders  liminalspaces  perception  brevity  ephemerality  adjustment  adaptability  disability  stability  mobility  verticality  body  bodies  contingency  sign  pictures  ads  images  advertising  between  betweenness  stimuli  liminality  ephemeral  disabilities 
june 2017 by robertogreco
The Website Obesity Crisis
"Let me start by saying that beautiful websites come in all sizes and page weights. I love big websites packed with images. I love high-resolution video. I love sprawling Javascript experiments or well-designed web apps.

This talk isn't about any of those. It's about mostly-text sites that, for unfathomable reasons, are growing bigger with every passing year.

While I'll be using examples to keep the talk from getting too abstract, I’m not here to shame anyone, except some companies (Medium) that should know better and are intentionally breaking the web.

The Crisis

What do I mean by a website obesity crisis?

Here’s an article on GigaOm from 2012 titled "The Growing Epidemic of Page Bloat". It warns that the average web page is over a megabyte in size.

The article itself is 1.8 megabytes long."

Here's an almost identical article from the same website two years later, called “The Overweight Web". This article warns that average page size is approaching 2 megabytes.

That article is 3 megabytes long.

If present trends continue, there is the real chance that articles warning about page bloat could exceed 5 megabytes in size by 2020.

The problem with picking any particular size as a threshold is that it encourages us to define deviancy down. Today’s egregiously bloated site becomes tomorrow’s typical page, and next year’s elegantly slim design.

I would like to anchor the discussion in something more timeless.

To repeat a suggestion I made on Twitter, I contend that text-based websites should not exceed in size the major works of Russian literature.

This is a generous yardstick. I could have picked French literature, full of slim little books, but I intentionally went with Russian novels and their reputation for ponderousness.

In Goncharov's Oblomov, for example, the title character spends the first hundred pages just getting out of bed.

If you open that tweet in a browser, you'll see the page is 900 KB big.
That's almost 100 KB more than the full text of The Master and Margarita, Bulgakov’s funny and enigmatic novel about the Devil visiting Moscow with his retinue (complete with a giant cat!) during the Great Purge of 1937, intercut with an odd vision of the life of Pontius Pilate, Jesus Christ, and the devoted but unreliable apostle Matthew.

For a single tweet.

Or consider this 400-word-long Medium article on bloat, which includes the sentence:

"Teams that don’t understand who they’re building for, and why, are prone to make bloated products."

The Medium team has somehow made this nugget of thought require 1.2 megabytes.

That's longer than Crime and Punishment, Dostoyevsky’s psychological thriller about an impoverished student who fills his head with thoughts of Napoleon and talks himself into murdering an elderly money lender.
Racked by guilt, so rattled by his crime that he even forgets to grab the money, Raskolnikov finds himself pursued in a cat-and-mouse game by a clever prosecutor and finds redemption in the unlikely love of a saintly prostitute.

Dostoevski wrote this all by hand, by candlelight, with a goddamned feather."

"Everyone admits there’s a problem. These pages are bad enough on a laptop (my fan spun for the entire three weeks I was preparing this talk), but they are hell on mobile devices. So publishers are taking action.

In May 2015, Facebook introduced ‘Instant Articles’, a special format for news stories designed to appear within the Facebook site, and to load nearly instantly.

Facebook made the announcement on a 6.8 megabyte webpage dominated by a giant headshot of some dude. He doesn’t even work for Facebook, he’s just the National Geographic photo editor.

Further down the page, you'll find a 41 megabyte video, the only way to find out more about the project. In the video, this editor rhapsodizes about exciting misfeatures of the new instant format like tilt-to-pan images, which means if you don't hold your phone steady, the photos will drift around like a Ken Burns documentary.

Facebook has also launched, an effort to expand Internet access. The stirring homepage includes stories of people from across the developing world, and what getting Internet access has meant for them.
You know what’s coming next. When I left the homepage open in Chrome over lunch, I came back to find it had transferred over a quarter gigabyte of data.

Surely, you'll say, there's no way the globe in the background of a page about providing universal web access could be a giant video file?

But I am here to tell you, oh yes it is. They load a huge movie just so the globe can spin.

This is Facebook's message to the world: "The internet is slow. Sit and spin."

And it's not like bad connectivity is a problem unique to the Third World! I've traveled enough here in Australia to know that in rural places in Tasmania and Queensland, vendors treat WiFi like hundred-year-old brandy.

You're welcome to buy as much of it as you want, but it costs a fortune and comes in tiny portions. And after the third or fourth purchase, people start to look at you funny.

Even in well-connected places like Sydney, we've all had the experience of having a poor connection, and almost no battery, while waiting for some huge production of a site to load so we can extract a morsel of information like a restaurant address.

The designers of pointless wank like that Facebook page deserve the ultimate penalty.
They should be forced to use the Apple hockey puck mouse for the remainder of their professional lives. [shouts of horror from the audience]

Google has rolled out a competitor to Instant Articles, which it calls Accelerated Mobile Pages. AMP is a special subset of HTML designed to be fast on mobile devices.

Why not just serve regular HTML without stuffing it full of useless crap? The question is left unanswered.

The AMP project is ostentatiously open source, and all kinds of publishers have signed on. Out of an abundance of love for the mobile web, Google has volunteered to run the infrastructure, especially the user tracking parts of it.

Jeremy Keith pointed out to me that the page describing AMP is technically infinite in size. If you open it in Chrome, it will keep downloading the same 3.4 megabyte carousel video forever.
If you open it in Safari, where the carousel is broken, the page still manages to fill 4 megabytes.

These comically huge homepages for projects designed to make the web faster are the equivalent of watching a fitness video where the presenter is just standing there, eating pizza and cookies.

The world's greatest tech companies can't even make these tiny text sites, describing their flagship projects to reduce page bloat, lightweight and fast on mobile.

I can't think of a more complete admission of defeat."

"The other vision is of the web as Call of Duty—an exquisitely produced, kind-of-but-not-really-participatory guided experience with breathtaking effects and lots of opportunities to make in-game purchases.

Creating this kind of Web requires a large team of specialists. No one person can understand the whole pipeline, nor is anyone expected to. Even if someone could master all the technologies in play, the production costs would be prohibitive.

The user experience in this kind of Web is that of being carried along, with the illusion of agency, within fairly strict limits. There's an obvious path you're supposed to follow, and disincentives to keep you straying from it. As a bonus, the game encodes a whole problematic political agenda. The only way to reject it is not to play.

Despite the lavish production values, there's a strange sameness to everything. You're always in the same brown war zone.

With great effort and skill, you might be able make minor modifications to this game world. But most people will end up playing exactly the way the publishers intend. It's passive entertainment with occasional button-mashing.

Everything we do to make it harder to create a website or edit a web page, and harder to learn to code by viewing source, promotes that consumerist vision of the web.

Pretending that one needs a team of professionals to put simple articles online will become a self-fulfilling prophecy. Overcomplicating the web means lifting up the ladder that used to make it possible for people to teach themselves and surprise everyone with unexpected new ideas

Here's the hortatory part of the talk:

Let’s preserve the web as the hypertext medium it is, the only thing of its kind in the world, and not turn it into another medium for consumption, like we have so many examples of already.

Let’s commit to the idea that as computers get faster, and as networks get faster, the web should also get faster.

Let’s not allow the panicked dinosaurs of online publishing to trample us as they stampede away from the meteor. Instead, let's hide in our holes and watch nature take its beautiful course.

Most importantly, let’s break the back of the online surveillance establishment that threatens not just our livelihood, but our liberty. Not only here in Australia, but in America, Europe, the UK—in every free country where the idea of permanent, total surveillance sounded like bad science fiction even ten years ago.

The way to keep giant companies from sterilizing the Internet is to make their sites irrelevant. If all the cool stuff happens elsewhere, people will follow. We did this with AOL and Prodigy, and we can do it again.

For this to happen, it's vital that the web stay participatory. That means not just making sites small enough so the whole world can visit them, but small enough so that people can learn to build their own, by example.

I don't care about bloat because it's inefficient. I care about it because it makes the web inaccessible.

Keeping the Web simple keeps it awesome."
pagebloat  webdesign  maciejceglowski  2015  webdev  participatory  openweb  internet  web  online  minecraft  accessibility  efficiency  aesthetics  cloud  cloudcomputing  amazonwebservices  backend  paypal  google  docker  websites  wired  theverge  medium  javascript  advertising  ads  acceleratedmobilepages  mobile  html  facebook  freebasics  jeremykeith  timkadlec  facebookinstantarticles  maciejcegłowski 
january 2016 by robertogreco
The Next Internet Is TV - The Awl
"Websites are unnecessary vestiges of a time before there were better ways to find things to look at on your computer or your phone."

"In this future, what publications will have done individually is adapt to survive; what they will have helped do together is take the grand weird promises of writing and reporting and film and art on the internet and consolidated them into a set of business interests that most closely resemble the TV industry. Which sounds extremely lucrative! TV makes a lot of money, and there’s a lot of excellent TV. But TV is also a byzantine nightmare of conflict and compromise and trash and waste and legacy. The prospect of Facebook, for example, as a primary host for news organizations, not just an outsized source of traffic, is depressing even if you like Facebook. A new generation of artists and creative people ceding the still-fresh dream of direct compensation and independence to mediated advertising arrangements with accidentally enormous middlemen apps that have no special interest in publishing beyond value extraction through advertising is the early internet utopian’s worst-case scenario."
future  internet  media  television  tv  2015  johnherrman  hosting  journalism  content  snapchat  facebook  channels  buzzfeed  vox  youtube  video  delivery  syndication  advertising  ads  fusion  espn  cnn 
march 2015 by robertogreco
"Hello, I’m Golan Levin. Today I’d like to talk about getting better results from your informatics researchdivision. You know: -- all those people that you employ in your R&D; department? The ones working on the development of new algorithms for computer vision, computational design, cultural informatics. And new artistic applications of these technologies. To judge from your some of your recentadvertising campaigns, you must’ve hired a bunch of PhD’s, huh?


For those of you who saw Evan Roth’s talk at E.T.A. last year [2011] -- my talk today issimilar. And the reason for this, is that certain problems have not only persisted, but, inways, gotten worse.



dishonesty  inequity  adagencies  partnerships  evanroth  culturalinformatics  informatics  r&d;  credit  thievery  ads  2012  golanlevin  attribution  newmediaart  newmedia  opensource  advertising  from delicious
october 2012 by robertogreco
Stop Publishing Web Pages - Anil Dash
"Start publishing streams. Start moving your content management system towards a future where it outputs content to simple APIs, which are consumed by stream-based apps that are either HTML5 in the browser and/or native clients on mobile devices. Insert your advertising into those streams using the same formats and considerations that you use for your own content. Trust your readers to know how to scroll down and skim across a simple stream, since that's what they're already doing all day on the web. Give them the chance to customize those streams to include (or exclude!) just the content they want."
facebook  pinterest  api  internet  web  cms  html5  content  advertising  ads  twitter  apps  tumblr  streams  anildash  2012  socialmedia  media  design  streaming  publishing  scrolling  pagination  from delicious
august 2012 by robertogreco
Welcome To The New Internet: Simple Design, Short Names, No Ads
"So this is one, if not the, vision for the future of the internet, and a lot of people are dedicated to making it catch on. It's an internet where every blog is Daring Fireball, where every post looks like Instapaper, where every discussion is led by its rightful leaders, and where ads are considered no better than spam. It's barren but design-forward, and, at least at the moment, kind of elitist. It's not clear how it'll make money. Maybe it won't! Maybe that's part of the idea.

But in any case, it's starting to take shape."

[via: ]
design  internet  web  advertising  ads  daringfireball  spam  aesthetics  2012  branch  instapaper  svbtle  medium  johnherrman  from delicious
august 2012 by robertogreco
The Pretty New Web and the Future of “Native” Advertising | The Awl
"Web publishing tools" were first about easy customization, from Blogger to Livejournal, with the last big monster being Tumblr. (Though the funny thing about Tumblr is, for all the time tweens put in to tweaking their "themes," nobody really reads their sites except by the internal "dashboard." So really, Tumblr was the genius publishing tool that transitioned us into "apps.") After Twitter, that's all really over. Twitter is for sure an "app" not a "website" or a "publishing tool"—it's not something you make "look like you." You don't bring Twitter to you and make it yours, you go to it.

Now one beloved troll, I mean, VISIONARY (totally same difference, no?), is calling for the end of web pages. …

The hot word in advertising right now is "native." If I hear "native" one more time this week, oof, I swear. As with all terms in advertising, it's a word that doesn't make much sense on its face."
reading  instapaper  dashboard  daringfireball  spam  ads  income  money  business  content  feeds  pages  stockandflow  flow  branch  svbtle  medium  2012  anildash  choiresicha  tumblr  twitter  nativeadvertising  from delicious
august 2012 by robertogreco
The Untitled Project / Siber Art
"The Untitled Project is rooted in an underlying interest in the nature of power. With the removal of all traces of text from the photographs, the project explores the manifestation of power between large groups of people in the form of public and semi-public language. The absence of the printed word not only draws attention to the role text plays in the modern landscape but also simultaneously emphasizes alternative forms of communication such as symbols, colors, architecture and corporate branding. In doing this, it serves to point out the growing number of ways in which public voices communicate without using traditional forms of written language.

The reintroduction of the text takes written language out of the context of its intended viewing environment. The composition of the layouts remain true to the composition of their corresponding photographs in order to draw attention to relative size, location and orientation…"
2010  2002  visual  communication  aworldwithouttext  textless  ads  language  text  advertising  photography  art  mattsiber  words  signs  streets  cities  from delicious
june 2012 by robertogreco
potlatch: how not to save a tiger
"But there is something more troubling about this, than just standard marketing mendaciousness. Adam Smith was concerned by the fact that human beings seem to feel less sympathy for others, the further they are away (see this interesting piece in the LRB on how this problem manifests itself in climate change). This is not a problem that can be easily solved or got round. But the strategy of these charities is not to work on increasing the level of sympathy, but of trivialising the nature of the problem. In the advert above, it is assumed by Amnesty that human beings…have very little capacity to imagine the situation of others, to sympathise over distance or to adopt an unconditional moral position. Rather than nurture imagination, sympathy or moral sentiment, the advertisement effectively suppresses those things by containing them within the solipsistic realms of the ego-phone. The individual's solitary comfort zone is reinforced by this, rather than rattled in any way."
ethics  charities  ads  2012  worldwildlifefund  half-truths  sympathy  truth  advertising  willdavies  amnestyinternational  ngo  nonprofits  charity  nonprofit  from delicious
june 2012 by robertogreco
A phone to save us from our screens?
"…The first is an post-apocalyptic vision of humanity stuck with their heads in their mobile devices:

Here’s David Webster, chief strategy officer in Microsoft’s central marketing group, explaining their anti-screen strategy: “Our sentiment was that if we could have an insight to drive the campaign that flipped the category on its head, then all the dollars that other people are spending glorifying becoming lost in your screen or melding w/ your phone are actually making our point for us.”

The problem of glowing rectangles is a subject close to my heart, & Matt Jones has been bothered by the increase in mobile glowing attention-wells.

I think Microsoft & Crispin Porter + Bogusky’s advertising strategy stands out in a world full of slick floaty media. The only problem is that without any strategy towards tangible interaction, I’m not sure the ‘tiles’ interaction concept is strong enough to actually take people’s attention out of the glass."

["Microsoft has two new ads, anticipating their upcoming Windows Phone 7 launch.…] [Videos: AND ]
ads  advertising  mobile  phones  screens  iphone  attention  glowingrectangles  mattjones  timoarnall  floatymedia  palm  tangibility  tangibleinteraction  interaction  glass  2010  windowsmobile7  windowsmobile  society  distraction  humanitiy  etiquette  presence  computing  from delicious
october 2010 by robertogreco
Daring Fireball: Tynt, the Copy/Paste Jerks
"All of this nonsense — the attribution appended to copied text, the inline search results popovers — is from a company named Tynt, which bills itself as “The copy/paste company”.
daringfireball  usability  seo  spam  copypaste  attribution  javascript  webdev  publishing  wastingourtime  copyright  chrome  ads  internet  web  advertising  webdesign 
may 2010 by robertogreco
State of the Internet Operating System Part Two: Handicapping the Internet Platform Wars - O'Reilly Radar
"This post provides a conceptual framework for thinking about the strategic and tactical landscape ahead. Once you understand that we're building an Internet Operating System, that some players have most of the pieces assembled, while others are just getting started, that some have a plausible shot at a "go it alone" strategy while others are going to have to partner, you can begin to see the possibilities for future alliances, mergers and acquisitions, and the technologies that each player has to acquire in order to strengthen their hand.

I'll hope in future to provide a more thorough drill-down into the strengths and weaknesses of each player. But for now, here's a summary chart that highlights some of the key components, and where I believe each of the major players is strongest.

[chart here]

The most significant takeaway is that the column marked "other" represents the richest set of capabilities. And that gives me hope."
amazon  facebook  google  twitter  apple  microsoft  yahoo  future  cloudcomputing  cloud  timoreilly  web  payment  infrastructure  mediaaccess  media  monetization  location  maps  mapping  claendars  scheduling  communication  chat  email  voice  video  speechrecognition  imagerecognition  mobile  iphone  nexusone  internet  browsers  safari  chrome  books  music  itunes  photography  content  advertising  ads  storage  computing  computation  hosting  browser 
may 2010 by robertogreco
Telling stories with interfaces « Snarkmarket
"This genre makes absolutely no sense on TV. I love things that make absolutely no sense on TV.

So I actu­ally think Google has vaulted to the front of the field with these videos. For one thing, their use of sound is sub­tle and bril­liant; it lights up your brain. They also just really deliver on the fun­da­men­tals: they are 100% faith­ful to the inter­face (no excep­tions!) but they present it in a super-dynamic way. And finally, they’ve invented a brand-new nar­ra­tive tech­nique: auto­com­plete sus­pense. (Seri­ously: it’s their secret weapon. G-E-N-I-U-S.)

But where does it go from here? Is this really just a micro-genre best suited to ads for inter­net com­pa­nies? Or does the fact that we spend so much time on this stage our­selves mean that it really can be the venue for more (and more kinds of) storytelling?"
stories  storytelling  google  advertising  ads  video  michaelwesch  themonitor  robinsloan  snarkmarket 
january 2010 by robertogreco
My Vision Of Social Networking: Burning Problems « Follow the passion
"Problem #1: Publicity (and privacy) ... Problem #2: Distraction (and Time Wasting) ... Problem #3: Quantity over quality ... Problem #4: Ads ... Problem #5: No control under your identity"
socialnetworking  socialgraph  privacy  facebook  distraction  attention  ads  identity  advertising 
september 2008 by robertogreco
MAKE: Blog: Add-Art replaces online ads with art
"Add-Art is a free FireFox add-on which replaces advertising on websites with curated art images. The art shows are updated every two weeks and feature contemporary artists and curators."
firefox  extensions  art  ads  advertising 
may 2008 by robertogreco
Putting people first » Ethnographic study on how young children interact with the web
"key findings: #Even very young go online. #Internet is highly commercial medium. #Websites frequently tantalize children # Most of sites observed promote idea of consumerism. # Logos and brand names ubiquitous...."
advertising  children  commerce  ethnography  internet  kids  play  research  youth  ads 
may 2008 by robertogreco
russell davies: pre-experience design
"I'm convinced that some sort of Experience Design will become the master discipline for businesses that want to be good at selling stuff. It would be a shame if that didn't happen, if they got stuck in the same corporate process silos as everyone else."

[goes well with: ]
experience  russelldavies  ads  advertising  unproduct  thinking  planning  iphone  business  marketing  vw  design  experiencedesign  gamechanging 
may 2008 by robertogreco
Suns' Nash generates buzz with short film
"Nash produced the 81-second piece and is the first Nike major sports athlete to do so (skateboarding and BMX athletes get similarly involved). Nash wrote it, pitched it, hired the director (Lola Schmabel) and produced his first piece on a $30,000 budget
stevenash  film  football  basketball  video  advertising  sports  via:kottke  ads 
march 2008 by robertogreco
The Mazda 110S L10A brochure
"craziest brochure you've ever seen is ahead. It's for the 1968 Mazda 110S, otherwise known as a Cosmo. It was picked up at the Toyo Kogyo factory by my father after a thorough tour of the Hiroshima plant. He later owned two RX-4s, and now both he and I d
design  cars  history  1968  mazda  vintage  ads  graphics  illustration  advertising 
february 2008 by robertogreco
GoFish out to hook youth marketers | CNET
"Club Penguin and Webkinz are rare success stories in the realm of sites that can draw tens of millions of loyal tweens and teens. So one company is bundling dozens of smaller kids sites to build one big marketplace that will appeal to advertisers."
advertising  webkinz  clubpenguin  children  socialsoftware  socialnetworks  ads  whyville 
february 2008 by robertogreco
/// Peliculas Ponder ///
ad for Madrid metro system showing a view from underground looking up
perspective  spain  subway  television  tv  underground  graphics  creative  advertising  ads  perception  motion  metro  madrid  animation  architecture  cities  españa 
february 2008 by robertogreco
An Ad School Grows in Brooklyn
"NEW YORK Plans for a new Brooklyn high school focusing on advertising and media have moved forward with the approval of the New York City Department of Education and the identification of a site."
schools  education  learning  nyc  alternative  advertising  ads  highschool  lcproject  creativity  schooldesign 
february 2008 by robertogreco
The Coming Ad Revolution -
"This does not mean that traditional online advertising will go away, just that it will become less effective. Value is being created in users' own walled gardens, which they will cultivate for themselves in real estate owned by the social networks."
advertising  ads  dopplr  future  facebook  privacy  publishing  socialmedia  socialnetworking  estherdyson  online 
february 2008 by robertogreco
Demand Satisfaction! » Slides from the Summit Now Available
"SlideShare is featuring the presentations from our fantastic “Customer Service is the New Marketing” Summit speakers as their spotlight item today."
management  marketing  experience  business  advertising  ads  branding  wk  cv  presentations  slides  via:migurski  wieden+kennedy 
february 2008 by robertogreco
russell davies: 2008 - the year of peak advertising
"It's a simple equation - there's a limited amount of attention in the world, if more of it is going to personal, non-commercial, un-advertised-in media, less of it will go to advertising and advertising will shrink."
advertising  future  russelldavies  brands  media  magazines  news  newspapers  attention  tv  television  gamechanging  predictions  publishing  marketing  business  ads  strategy  branding 
january 2008 by robertogreco
With friends like these ... Tom Hodgkinson on the politics of the people behind Facebook | Technology | The Guardian
"We are seeing the commodification of human relationships, the extraction of capitalistic value from friendships." "Thiel is more than just a clever and avaricious capitalist. He is a futurist philosopher and neocon activist."
facebook  security  privacy  gamechanging  technology  democracy  capitalism  politics  advertising  ads  bigbrother  beacon  criticism  critique  culture  data  identity  freedom  future  fascism  economics  socialmedia  socialnetworking  socialnetworks  socialsoftware  society  surveillance  social  trust  trends  online  internet  information  community 
january 2008 by robertogreco
Cool Tool: True Films eBook: The 200 best documentaries
"This is the third version of a guide I have been developing for the past 5 years. It takes the 200 best documentaries I have reviewed on my website True Films and puts them into one handy book."
film  ebooks  documentary  kevinkelly  books  ads  publishing  future  pdf  advertising 
december 2007 by robertogreco
Secret Websites, Coded Messages: The New World of Immersive Games
""future of advertising isn't writing better slogans, using cool photography/video. It's creating interactive stories people can explore over phones, on web, maybe even through flash drive hidden in bathroom. It's new art form. Just ask Nine Inch Nails' T
advertising  future  interactive  play  games  gaming  storytelling  marketing  mobile  music  sms  webdesign  viral  videogames  arg  culture  immersive  ads  webdev 
december 2007 by robertogreco
The Secret Strategies Behind Many “Viral” Videos
or how marketers and advertisers ruin popular social networking sites..."I will post a longer response to this later, but frankly I’m disgusted by this." -Michael Arrington
advertising  ads  branding  business  spam  youtube  viral  marketing  socialnetworks  socialsoftware 
november 2007 by robertogreco
David Byrne Journal: 11.20.2007: Caetano Veloso, Tall and/or Wide News
"I also ask myself, if it is as unfeasible as I imagine, what will happen to print, or any form of journalism, as everything migrates online? I wonder if a wiki online newspaper could work?"
davidbyrne  caetanoveloso  music  architecture  renzopiano  nytimes  design  nyc  goolgle  advertising  radio  television  art  richardserra  publishing  print  magazines  newspapers  wikis  news  reviews  critics  journalism  ads  economics  online  internet  web 
november 2007 by robertogreco
Rough Type: Nicholas Carr's Blog: The social graft
"nifty system: First you get your users to entrust personal data to you, then you not only sell that data to advertisers but you get users to be vector for the ads...what do users get in return? An animated Sprite Sips character to interact with."
socialnetworks  facebook  advertising  ads  interaction  collaboration  community  socialnetworking  datamining  privacy  myspace  business  communication  social  marketing  commentary  media  internet 
november 2007 by robertogreco
The New Advertising Outlet: Your Life - New York Times
"We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” "much of the company’s future advertising spending will take the form of services for consumers, like workout advice, online comm
nike+  ipod  advertising  marketing  viral  change  media  consumers  experience  branding  brands  wk  future  ads  wieden+kennedy 
october 2007 by robertogreco
mirá! » Archivo » Supermercado Disco y las pesadillas
"encantadora campaña que supermercado Disco...serie de historias que empiezan de manera realista y degeneran en situaciones delirantes."... "He notado en muchos sueños ese trabajo de previo, digamos, ese trabajo de preparación de las cosas." -Borges
borges  argentina  ads  advertising  sleep  dreams  memory  literature  glvo 
october 2007 by robertogreco
Virgin Mobile Australia Sued for Using Teenager's Photos
"A USA based family are suing Virgin Mobile Australia over an advertising campaign which features a photo of their teenage daughter - apparently without permission."
flickr  photography  advertising  ads  creativecommons  cc  law  privacy 
september 2007 by robertogreco
welcome to optimism: Words from Wieden
"But the minute you think you know, the minute you go – oh, yeah, we’ve been here before, no sense reinventing the wheel – you stop learning, stop questioning, and start believing in your own wisdom, you’re dead. You’re not stupid anymore, you are fucking dead.

Well, in 23 days, we are going to leave home. And in 36 days, when we land in the Pearl (new building), much of what we thought we knew – like where the bathrooms are – we won’t for sure. Good luck with the phones, the Xerox, the ability to ship and receive, to get your shirts laundered, to find a pool hall, a pencil, a friend, that approved script, or a moment of peace and quiet. What used to come easy will take work. All the little shit that you weren’t even aware of, but that made your life comfortable, will have vanished. Life will become a little less routine, our actions a little less unconscious. I can’t wait. See I have this addiction to chaos. I love it when I’m a bit anxious. It’s a sickness, okay. But it works for me. And the older I get, the more I need what upsets me, shocks me, makes me squirm, or get angry. The older I get, the more I value what forces me to take a second look. The more I respect people who don’t automatically respect me. I love this agency the most, when it’s off balance. Moving at 7,000 miles an hour, trying to take a sharp left turn, everybody holding their breath, laughing like hell, occasionally throwing up but smiling, and leaning right to make sure the fucking thing doesn’t trip over. Chaos does this amazing thing that order can’t: it engages you. It gets right in your face and with freakish breath issues a challenge. It asks stuff of you, order never will. And it shows you stuff, all the weird shit, that order tries to hide. Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. Demands that you be creative. Now, clearly, there are some disciplines in this organisation that don’t really need to have chaos as their operating policy. I’m thinking finance. I’m thinking traffic. But even in those departments that need to operate with Germanic precision, even there, we need enough uncertainty that we are forced to question how we do what we do so efficiently. And maybe, why we do it all.

The other thing chaos does is challenge authority. It cares more about truth than power. Political figures are fascinated with the agency and some have come by on a fairly frequent basis, just to share a meal, get our sense of things. I remember the first time a certain senator spent a couple of hours in our conference room with about a dozen freaks from the agency. He wasn’t there to lecture, or press the flesh, but to listen. It was a fascinating meeting, very frank, wide ranging. When I drove him back to the airport, he said, “what an amazing group of people. So young, so bright, so well informed. But I gotta tell you what was most astonishing was the complete lack of deference …. To you, to me, to anyone.” He wasn’t complaining, he was just mesmerized by the informality, the absence of authority."
entrepreneurship  learning  design  wk  creativity  advertising  ads  writing  generalists  management  creative  chaos  uncertainty  change  growth  planning  life  lcproject  authority  freedom  administration  wieden+kennedy  danwieden  gamechanging 
september 2007 by robertogreco
Study: Food in McDonald's wrapper tastes better to kids -
"Even carrots, milk and apple juice tasted better to the kids when they were wrapped in the familiar packaging of the Golden Arches."
ads  advertising  branding  children  diet  health  food  marketing  mcdonalds  nutrition  packaging  psychology 
august 2007 by robertogreco
Campaign For A Commercial-Free Childhood
"Campaign For A Commercial-Free Childhood (formerly Stop Commercial Exploitation of Children) is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children t
activism  ads  capitalism  children  consumer  parenting  politics  social  nonprofit  education  consumerism  advertising  nonprofits 
december 2006 by robertogreco

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