robertogreco + activitytheory   1

Why some social network services work and others don’t — Or: the case for object-centered sociality :: Zengestrom
"Sometimes the ‘social just means people’ fallacy gets built into technology, like in the case of FOAF, which is unworkable because it provides a format for representing people and links, but no way to represent the objects that connect people together. The social networking services that really work are the ones that are built around objects. And, in my experience, their developers intuitively ‘get’ the object-centered sociality way of thinking about social life. Flickr, for example, has turned photos into objects of sociality. On del.icio.us the objects are the URLs. EVDB, Upcoming.org, and evnt focus on events as objects. LinkedIn, however, is becoming the victim of its own cunning: it started off thinking it could benefit by playing up the ‘social just means people’ misunderstanding. As Russell put it,

"That was the “game” right? He who has the most contacts wins. At first you were even listed by the number of contacts you had, remember?""
jyriengestrom  socialmedia  socialnetworking  socialnetworks  linkedin  flickr  community  collaboration  sociality  socialobjects  interaction  google  behavior  web2.0  social  activitytheory  object-centered  del.icio.us  from delicious
august 2010 by robertogreco

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