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Apple Defends Siri Explaining How Its Voice Assistant Works – MacStories
On the heels of a feature story in Wired last week, Apple executives and engineers opened up about how Siri works in interviews with Fast Company. As the publication explained it, a narrative has emerged that Apple’s AI work is behind other companies’ efforts because of its dedication to user privacy.
In an interview with Fast Company, Apple’s Greg Joswiak disagrees...
The article provides concrete examples of how Siri works and the advances that have been made since it was introduced with a level of detail that has not been shared before.
The effectiveness of Siri and Apple’s machine learning research is an area where Apple’s culture of secrecy has hurt it. Apple seems to have recognized this and has made a concerted effort to turn perceptions around with interviews like the ones in Wired and Fast Company. Apple employees have also begun to engage in more public discussion of the company’s machine learning and AI initiatives through outlets like its recently-introduced journal and presentations made by Apple employees. Apple even enlisted The Rock to help it get the word out about Siri’s capabilities. Competition for virtual personal assistant supremacy has heated up, and Apple has signaled it has no intention of being left out or backing down.
siri  technology  privacy  AI/ML 
september 2017 by rgl7194
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