renaissancechambara + socialmedia 950
Is the 1,9,90 Rule Outdated? - Only Dead Fish
13 days ago by renaissancechambara
- models aren't accurate predictors but ways that we get our heads around concepts, we take them too seriously. Despite this premise some interesting data here consumer behaviour
consumerbehaviour
socialmedia
13 days ago by renaissancechambara
First world consumes social media, the developing world produces it
january 2012 by renaissancechambara
- interesting consumption | creation pattern differences between different countries
consumerbehaviour
socialmedia
january 2012 by renaissancechambara
Quit moaning, it's time to give praise where it's due | SCMP.com
january 2012 by renaissancechambara
- I could see a similar situation for brands online (paywall)
socialmedia
business
january 2012 by renaissancechambara
Tweet for McNuggets: Chinese Startup Offers Social Marketing Rewards | Tech in Asia
december 2011 by renaissancechambara
- social media users perform tasks for discounts or rewards like McDonald's food
china
socialmedia
marketing2.0
december 2011 by renaissancechambara
Social media case study: Dettol in China | FreshNetworks London
december 2011 by renaissancechambara
- great simple word-of-mouth case study from Dettol in China via Hamid at Fresh Networks
china
socialmedia
casestudies
december 2011 by renaissancechambara
the science of social timing | blankanvas
december 2011 by renaissancechambara
- handy for thinking about global campaigns
socialmedia
december 2011 by renaissancechambara
Does it always need to be Facebook? | Asia Digital Map
december 2011 by renaissancechambara
- "Yes, users can certainly interact with brands on their Facebook pages. But in many cases, we witness too much distance between a brand and its fans"
facebook
socialmedia
pr2.0
december 2011 by renaissancechambara
Amazon.com: The Uncharted Path: The Autobiography of Lee Myung-Bak (9781402262913): Lee Myung-Bak: Books
november 2011 by renaissancechambara
- interesting to see how reviews of former Korean president Lee Myung-Bak's book brought political squabbling into the review section on Amazon.com
socialmedia
november 2011 by renaissancechambara
Social Commerce Statistics | Bazaarvoice
november 2011 by renaissancechambara
- nice collection of useful data points
socialmedia
stats
numbers
research
reference
november 2011 by renaissancechambara
NPS: A system to create young fans
november 2011 by renaissancechambara
- works well for not-so-young fans as well
socialmedia
measurement
analytics
marketing2.0
november 2011 by renaissancechambara
The Peculiar Marketing Trends Among The Social Software Industry « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
november 2011 by renaissancechambara
- In a bite-sized world, Infographics are the new White Paper
marketing
socialmedia
november 2011 by renaissancechambara
Has Social Media Really Stalled Among the Fortune 500? « Sysomos Blog
november 2011 by renaissancechambara
- social media leveling off and possible retrenchment amongst Fortune 500. Probably matured in terms of adoption and consolidating experiments into something scalable
socialmedia
november 2011 by renaissancechambara
"We Are Absolutely in a Feature Race," Says Bradley Horowitz of Google - AllThingsD
october 2011 by renaissancechambara
- promoting the decision to say now by focusing on simplicity
googleplus
socialmedia
october 2011 by renaissancechambara
Cool Infographics - Social Media Brandsphere
october 2011 by renaissancechambara
- interesting how they split out paid from promoted
socialmedia
october 2011 by renaissancechambara
14 epic social media fails | Econsultancy
october 2011 by renaissancechambara
- I don't think that BP one was a social media FAIL but a business fail
socialmedia
casestudies
october 2011 by renaissancechambara
Windows Phone manager who tweeted inside info about Nokia device is out at Microsoft - GeekWire
september 2011 by renaissancechambara
- interesting that Microsoft is taking a harder stance on difficult social media comments
microsoft
socialmedia
september 2011 by renaissancechambara
CMO Survey: Fewer CMO’s Tying Sales Success to Social Media
september 2011 by renaissancechambara
- looking at the data I wondered if social media has been less effective or people prefer to under promise and overachieve
socialmedia
marketing2.0
september 2011 by renaissancechambara
Cathay Pacific Cancels Upcoming Ad Campaign Because Of Its Sex Scandal
august 2011 by renaissancechambara
- its a shame, despite the crap ads, Cathay Pacific is a great airline
hongkong
trainwreck
socialmedia
august 2011 by renaissancechambara
How The Economist’s conversational tweets drive clicks, while Al Jazeera’s automation drives retweets | Poynter.
august 2011 by renaissancechambara
- findings can be used on social media
twitter
socialmedia
pr2.0
research
august 2011 by renaissancechambara
Paid, Earned, Owned & Shared Media - Online Marketing Blog
august 2011 by renaissancechambara
- interesting piece about marketing communications mix in the digital age
socialmedia
pr2.0
marketing2.0
august 2011 by renaissancechambara
Sysomos - Business Library for Social Media
july 2011 by renaissancechambara
- Sysomos going for the thought-leadership jugular
reference
research
ideas
marketing
socialmedia
business
july 2011 by renaissancechambara
At Makeup Alley, Advice From Online Peers - NYTimes.com
july 2011 by renaissancechambara
- how user reviews are demolishing beauty treatment company claims and promoting other products that previously didn't claim benefits
socialmedia
casestudies
july 2011 by renaissancechambara
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