Choosing Your Customer Experience Management Platform Report Altimeter 201802
Choosing the Right Customer Experience Management Platform 
New Research from Altimeter
By Omar Akhtar, industry analyst, Altimeter
A “customer experience” management (CEM) platform needs to serve the needs of the customer at every stage in the journey from awareness to purchase and post-purchase. And, it needs to deliver relevant content, at the right time, on the right channel, based on the data-proven needs of the customer.

This report is a guide to evaluating, and choosing the customer experience management platform that best suits your company’s chosen customer experience approach. In the report, we identified four customer experience archetypes that companies can choose depending on business objectives, customers’ needs, and operating environments. The goal is to find a CEM whose strengths and unique capabilities match the CX archetype that your company prioritizes. The guide is based on an analysis of the specific features and strengths each vendor has, rather than a ranking of who offers the most solutions in one suite.

 
#CX  #platform  #vendor  #report  #downloaded  #Altimeter  #Prophet 
21 hours ago
Twitter
Amazon, SunTrust Bank invest in Atlanta startup Congrats
fintech  from twitter
yesterday
The Travel Ecosystem An Industry on the Go MIT Technology Review 20180223
The Travel Ecosystem: An Industry on the Go
Amadeus, a behind-the-scenes technology provider serving the entire travel ecosystem, has transformed its technology backbone to enable the new personalized and seamless digital experiences consumers crave.
by MIT Technology Review Insights February 23, 2018
#travel  #industry  #vendor  #innovation  #Amadeus 
yesterday
Forecasts of genetic fate just got a lot more accurate MIT Technology Review 20180221
Forecasts of genetic fate just got a lot more accurate
DNA-based scores are getting better at predicting intelligence, risks for common diseases, and more.
by Antonio Regalado February 21, 2018
#healthcare  #genetics  #NL 
yesterday
The Fourth Industrial Revolution: what it means and how to respond World Economic Forum 20160014
The Fourth Industrial Revolution: what it means, how to respond

14 Jan 2016
Klaus Schwab
Founder and Executive Chairman, World Economic Forum Geneva



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More on the agenda
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Fourth Industrial Revolution

Explore the latest strategic trends, research and analysis
We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. We do not yet know just how it will unfold, but one thing is clear: the response to it must be integrated and comprehensive, involving all stakeholders of the global polity, from the public and private sectors to academia and civil society.

The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.
#4IR  #technology  #trends  #disruptive  #WEF 
2 days ago
From imitation to innovation: How China became a tech superpower | WIRED UK
From imitation to innovation: How China became a tech superpower
In China, change comes so quickly that the future can arrive before the past is fully stripped away
#innovation  #China  #country  #competition 
2 days ago
Adrian Payne UNSW Business School
Payne A; Frow P, 2017, 'Relationship marketing: looking backwards towards the future' Journal of Services Marketing, vol. 31, pp. 11 - 15, http://dx.doi.org/10.1108/JSM-11-2016-0380
Payne A; Frow P; Eggert A, 2017, 'The customer value proposition: evolution, development, and application in marketing' Journal of the Academy of Marketing Science, vol. 45, pp. 467 - 489, http://dx.doi.org/10.1007/s11747-017-0523-z
Frow P; McColl-Kennedy JR; Payne A, 2016, 'Co-creation practices: Their role in shaping a health care ecosystem' Industrial Marketing Management, vol. 56, pp. 24 - 39, http://dx.doi.org/10.1016/j.indmarman.2016.03.007
Frow P; Nenonen S; Payne A; Storbacka K, 2015, 'Managing Co-creation Design: A Strategic Approach to Innovation' British Journal of Management, vol. 26, pp. 463 - 483, http://dx.doi.org/10.1111/1467-8551.12087
Payne A; Frow P, 2014, 'Deconstructing the value proposition of an innovation exemplar' European Journal of Marketing, vol. 48, pp. 237 - 270, http://dx.doi.org/10.1108/EJM-09-2011-0504
Payne A; Frow P, 2014, 'Developing superior value propositions: a strategic marketing imperative' Journal of Service Management, vol. 25, pp. 213 - 227, http://dx.doi.org/10.1108/JOSM-01-2014-0036
Frow P; McColl-Kennedy JR; Hilton T; Davidson A; Payne A; Brozovic D, 2014, 'Value propositions' Marketing Theory, vol. 14, pp. 327 - 351, http://dx.doi.org/10.1177/1470593114534346
Frow P; Ngo LV; Payne A, 2014, 'Diagnosing the supplementary services model: Empirical validation, advancement and implementation' Journal of Marketing Management, vol. 30, pp. 138 - 171, http://dx.doi.org/10.1080/0267257X.2013.814703
Storbacka K; Frow P; Nenonen S; Payne A, 2012, 'DESIGNING BUSINESS MODELS FOR VALUE CO-CREATION' SPECIAL ISSUE - TOWARD A BETTER UNDERSTANDING OF THE ROLE OF VALUE IN MARKETS AND MARKETING, vol. 9, pp. 51 - 78, http://dx.doi.org/10.1108/S1548-6435(2012)0000009007
Frow P; Payne A; Wilkinson IF; Young L, 2011, 'Customer management and CRM: Addressing the dark side' Journal of Services Marketing, vol. 25, pp. 79 - 89, http://dx.doi.org/10.1108/08876041111119804
#academic  #marketing  #cvp  #CRM  #innovation 
2 days ago
Tech Emergence - Artificial Intelligence and Machine Learning Insights
TechEmergence is an artificial intelligence market research and media platform. We help leaders gain insight on the applications and implications of AI in their industry.
#ai  #ML  #applications  #source  #healthcare  #marketing 
4 days ago
Redefining the role of the CMO Deloitte 20180122
Redefining the CMO
Deloitte Review, issue 22
Diana O'Brien, Jennifer Veenstra, Timothy Murphy

January 22, 2018

​In the three decades since it earned a place in the C-suite, marketing has changed fundamentally. Is it time to redefine the CMO role?

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Subscribe to receive Leadership content

Read Deloitte Review, issue 22

Create a custom PDF or download the issue





THE middle of the 19th century marked the dawn of the “physician scientist.” But new ideas weren’t always welcomed, as Dr. Ignaz Semmelweis learned when he declared: “Wash your hands.” Semmelweis had been charged with analyzing the practices of two maternity wards, one managed by physicians, the other by midwives. He noticed a disturbing trend: The mortality rate of mothers in the physician-run ward was five times higher. After testing a number of hypotheses, Semmelweis came to a now obvious conclusion that the main reason was that physicians regularly conducted autopsies before overseeing deliveries—without first washing their hands.

Yet in 1846, roughly 14 years before germ theory began to develop in earnest, Semmelweis had no means of communicating why washing hands was vital to the mother’s health. Unable to justify its importance, without the authority to enact policy, and hampered by poor communication skills (he often berated physicians who did not heed his advice), Semmelweis was fired before he could enact a very simple yet life-saving change.
#CMO  #role  #job  #challenges  #Deloitte  #2018  #A+ 
4 days ago
Industry 4.0 Are You Ready Deloitte 201801
ndustry 4.0: Are you ready?
Deloitte Review, issue 22
Punit Renjen

January 22, 2018

Industry 4.0: Are you ready? Deloitte Review, issue 22
While our exclusive survey finds executives optimistic about the potential impact of Industry 4.0, few are confident they are ready to lead its implementation.


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Download the full Industry 4.0 readiness report

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Read Deloitte Review, issue 22

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THE industrialization of the world began in the late 18th century with the advent of steam power and the invention of the power loom, radically changing how goods were manufactured. A century later, electricity and assembly lines made mass production possible. In the 1970s, the third industrial revolution began when advances in computing-powered automation enabled us to program machines and networks.

Today, a fourth industrial revolution is transforming economies, jobs, and even society itself. Under the broad title Industry 4.0, many physical and digital technologies are combining through analytics, artificial intelligence, cognitive technologies, and the Internet of Things (IoT) to create digital enterprises that are both interconnected and capable of more informed decision-making. Digital enterprises can communicate, analyze, and use data to drive intelligent action in the physical world. In short, this revolution is embedding smart, connected technology not only within organizations, but also our daily lives. 

So how prepared are organizations and leaders to embrace this revolution?
#Industry4.0  #Deloitte 
4 days ago
Customer engagement strategies for the digital manufacturing enterprise Deloitte 20161215
Industry 4.0 engages customers
The digital manufacturing enterprise powers the customer life cycle
Jeff Hood, Alan Brady, Raj Dhanasri

December 15, 2016

Article Sections
As customers grow used to ever-greater personalization and convenience, many manufacturers have been lagging behind in this area. The digital manufacturing enterprise, powered by Industry 4.0, can help manufacturers drive better engagement and interaction throughout the customer life cycle.
#Industry4.0  #CX  #engagement  #digital 
4 days ago
Forces of change Industry 4.0 Deloitte Insights 20171218
Forces of change: Industry 4.0
Mark Cotteleer, Brenna Sniderman

December 18, 2017

Article Sections
​We're in the middle of a fourth Industrial Revolution—and this one goes far beyond manufacturing. Smart, connected technologies are transforming how parts and products are designed, made, used, and maintained. And by ushering in a digital reality, they are transforming organizations themselves. 
#Industry4.0  #overview  #Deloitte 
4 days ago
The Fourth Industrial Revolution Is Here Are You Ready Deloitte 2017
The Fourth Industrial Revolution Is Here—Are You Ready?
A recent Deloitte Global survey sought to measure business and government readiness for the Fourth Industrial Revolution—or “Industry 4.0”—polling more than 1,600 C-level executives across 19 countries. As in previous industrial revolutions, the impact of these changes has the potential to ripple across industries, businesses and communities, affecting not just how we work, but also how we live and relate to one another. But this time, the revolution is advancing at extraordinary speed. Industry 4.0 can herald greater opportunities than any that came before it. And greater risks.

This research is based on a survey of 1,603 global executives conducted by Forbes Insights in the second half of 2017. Survey respondents represented 19 countries from the Americas, Asia and Europe, and came from all major industry sectors. All survey respondents were C-level executives. All executives represented companies with revenue of $1 billion or more, with more than half coming from companies with more than $5 billion in revenue.
#technology  #trends  #predictions  #waves  #study  #Deloitte  #2017 
4 days ago
Bots Won’t Just Help Us Buy Stuff. They’ll Help Us Become Better Versions of Ourselves Michael Schrage 20170601
Siri is super, Alexa is awesome, and Cortana’s quite clever, but better bots and digital assistants aren’t going to determine personal productivity’s data-driven future. Tomorrow’s most effective executives will merge and marry workplace data and analytics to digitally design more-productive versions of themselves. Those digital “selves” will shape how work gets done.

Virtual agents like Alexa and Siri only perform tasks; our digital selves will actually determine and define those tasks. Think of them as “selvesware,” analogous to recommendation engines for books to read or movies to watch. Selvesware will deliver actionable, data-driven insight and advice on what to say, when to speak up, and with whom to network, for example, suggesting bespoke options for better communication, collaboration, and facilitation. Selvesware invites workers and managers to digitally amplify their talents and attributes, while monitoring and minimizing weaknesses. Simply put, selvesware helps people identify, manage, and measurably improve their best, most productive selves.
#mobile  #bots  #agents  #CX  #MichaelSchrage  #A+ 
4 days ago
Relevnt - Local Content
Awarded Best Designed Mobile App Interface 2017

Uniquely comprised of a location-based, personal media browser, and ownership-driven publishing services, Relevnt™ brings consumers and independent content sources closer together on mobile.
#mobileapp  #lbs  #local  #content  #FL 
5 days ago
Tom Goodwin (@tomfgoodwin) | Twitter
Tom GoodwinVerified account
@tomfgoodwin Follows you
Marketing provocateur / Head of Innovation/Keynote Speaker / Writer:Guardian/Wharton/Quartz/Wired++/ Best hair on Linkedin 1999&2004 ªªhttp://www.tomfgoodwin.com ºº

New York
zenithusa.com
Joined December 2010
Born on February 05
#digital  #disruption  #advertising  #thoughtleader  #rr 
5 days ago
Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire): Tom Goodwin: 9780749482282: Amazon.com: Books
Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire) Paperback – April 28, 2018
by Tom Goodwin (Author)
5 days ago
Demystifying AI and Machine Learning in Healthcare Rock Health 20180220
Demystifying AI and Machine Learning in Healthcare
GET THE REPORT
AI in healthcare feels inevitable: Optimists predict that artificial intelligence and machine learning (AI/ML) will diagnose disease better and earlier, treat illness more precisely, and engage patients more efficiently than today’s healthcare system does. On top of this, AI/ML is expected to streamline business operations and restore sanity (and humanity) to the clinician experience. To separate hype from reality, read our 50-page white paper, Demystifying AI and Machine Learning in Healthcare.

AUTHORED BY


Megan Zweig
Research

Denise Tran
Research Fellow

Bill Evans
Managing Director
WITH HELP FROM

Mollie McDowell
Danielle McGuinness
Chipper Stotz
Halle Tecco
We’re excited to announce the release of our report, Demystifying AI and Machine Learning in Healthcare. We wrote this report because we were tired of AI in healthcare cover stories with pictures of robots, of debates focusing on the semantics of the space instead of the substance, and of exaggerated claims that AI is either the savior or destroyer of healthcare as we know it. As CNBC’s Chrissy Farr put it at the 2017 Rock Health Summit, “It’s tough to distinguish between which companies are actually doing AI/ML and which ones have a spreadsheet in Excel.”
#ai  #ML  #healtcare  #explainer  #RockHealth 
5 days ago
Kyle Porter ☔️ (@kyleporter) | Twitter
Kyle Porter  ☔️Verified account
@kyleporter
CEO of @SalesLoft. Enabling companies to deliver a better sales experience. #saleslove

ATL
salesloft.com
Joined April 2008
#ATL  #startup  #founder  #entrepreneur 
5 days ago
From data deluge to intelligent insights IBM 201802
From data deluge to intelligent insights
Adopting cognitive computing to unlock
value for marketing and sales
Follow IBV
Visit us on FacebookVisit us on LinkedinVisit us on Twitter
Making the leap to cognitive computing
Cognitive computing is the game-changing technology that could be the answer to marketers’ and sellers’ prayers. It could also be one of the most disruptive forces their functions face. Armed with insights about customers at every touchpoint, professionals using cognitive computing are able to create and deliver the personalized, intuitive experiences customers expect. But are Chief Marketing Officers (CMOs) and heads of sales ready to make the cognitive leap? Our study explores the extent to which these executives are embracing cognitive technologies today, the challenges they face and the lessons they can learn from outperforming companies that are already applying cognitive solutions and driving a cognitive-enabled vision for their business.
#cognitivecomputing  #applications  #marketing  #sales  #readiness  #IBM  #study  #stats 
5 days ago
Winning with Data Transform Your Culture, Empower Your People, and Shape the Future Tomasz Tunguz and Frank Bien 201606
Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future Hardcover – June 20, 2016
by Tomasz Tunguz (Author),‎ Frank Bien (Author)
#data  #analytics  #book 
5 days ago
Lists of Must Reads From the Most Talented Tech Operators in Our Network | First Round Review
Lists of Must Reads From the Most Talented Tech Operators in Our Network
And finally, we launched First Search, the largest database of curated, high-quality advice for building startups ever created. We vetted, tagged and organized 10,000+ articles about every facet of company-building, written by the best minds in tech. First Search also showcases reading lists curated by experts and a featured advice section — all to make it easier for startups to find the information they need right when they need it.

This last endeavor is an incredible extension of The Review, especially in its goal to gather and share all the valuable company-building advice out there. So, without further ado, we’d like to feature some of the best advice across a range of disciplines — product, sales, recruiting, marketing, management and engineering — from voices that have grown stronger as our “room” has expanded. As part of First Search, we asked them to create lists — startup syllabi, so to speak — of essential reading that’s played a role in getting them to where they are today.

We’re proud to feature seven curated lists — and honored to be featured on some of them. As you set goals for 2018, give them a read. If there’s more you want to learn, there’s much more where that came from here. We hope you enjoy!
#startups  #growth  #advice  #keysource  #rt  #A+ 
5 days ago
🧘🏻‍♂️Steven Sinofsky ॐ (@stevesi) | Twitter
Steven Sinofsky ॐVerified account
@stevesi
Board Partner @a16z • Adviser @BoxHQ • Writings @ Learning by Shipping • More to come • ॐ • =retweet =like

USA
medium.learningbyshipping.com
Joined February 2008
#technology  #thoughtleader  #a16z  #rr 
5 days ago
John Gruber (@gruber) | Twitter
John GruberVerified account
@gruber
Raconteur.

Philadelphia
daringfireball.net
Joined December 2006
#mobile  #digital  #technology  #thoughtleader  #rr 
5 days ago
London Futurists (@LondonFuturists) | Twitter
London Futurists
@LondonFuturists
Updates on London Futurists projects and meetups

London
londonfuturists.com
Joined May 2013
#technology  #trends  #thoughtleaders  #rr 
5 days ago
Tomi Ahonen (@tomiahonen) | Twitter
Tomi AhonenVerified account
@tomiahonen Follows you
Author, consultant & motivational speaker. The biggest social media slut in mobile. A mAd vidiot, F1 fan, globetrotting digital gypsy & 007 wannabe. The T-Dawg

Hong Kong
communities-dominate.blogs.com
Joined November 2008
#mobile  #disruptive  #thoughtleader  #rr 
5 days ago
Kontra (@counternotions) | Twitter
Kontra
@counternotions
Trying is the first step to failure. Veteran design and management surgeon, perennially in search of complex problems to operate on.

NYC
counternotions.com
Joined January 2009
#disruptive  #technology  #thoughtleader  #rr 
5 days ago
Horace Dediu (@asymco) | Twitter
Horace DediuVerified account
@asymco Follows you
A mind for the bicycle

asymco.com
Joined February 2010
Born on February 25
#disruptive  #technology  #thoughtleader  #rr 
5 days ago
A Decade of Martech The top 10 ideas from 10 years of chiefmartec.com 20190219
A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com


Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.”

It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com. In retrospect, that probably wasn’t one of my better ideas. “Martec” never caught on; “martech” did.

But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. So in celebration of our first decade together, I thought I’d revisit the top 10 ideas from the first 10 years of chiefmartec.com.
#martech  #marketing  #digital  #insights  #ScottBrinker 
5 days ago
Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?
Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?

Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. But it raises some issues as well.

First the good news: CDPs are genuinely well suited to help with GDPR. They’re built to solve two of GDPR’s toughest technical challenges: connecting all internal sources of customer data and linking all data related to the same person. In particular, CDPs focus on first party (i.e., company-owned) personally identifiable information and use deterministic matching to ensure accurate linkages. Those are exactly what GDPR needs. Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals. But those are relatively easy once you’ve assembled and linked the underlying data.
#cdp  #GDPR  #consumer  #data  #privacy  #DavidRaab  #EU 
6 days ago
You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role HBR 20180205
You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role
Nicolaus HenkeJordan LevinePaul McInerney
FEBRUARY 05, 2018
SUMMARY SAVE SHARE COMMENT TEXT SIZE PRINT PDF 8.95 BUY COPIES
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ARTUR DEBAT/GETTY IMAGES
It’s no secret that organizations have been increasingly turning to advanced analytics and artificial intelligence (AI) to improve decision making across business processes—from research and design to supply chain and risk management.

Along the way, there’s been plenty of literature and executive hand-wringing over hiring and deploying ever-scarce data scientists to make this happen. Certainly, data scientists are required to build the analytics models—including machine learning and, increasingly, deep learning—capable of turning vast amounts of data into insights.

More recently, however, companies have widened their aperture, recognizing that success with AI and analytics requires not just data scientists but entire cross-functional, agile teams that include data engineers, data architects, data-visualization experts, and—perhaps most important—translators.

Why are translators so important? They help ensure that organizations achieve real impact from their analytics initiatives (which has the added benefit of keeping data scientists fulfilled and more likely to stay on, easing executives’ stress over sourcing that talent).
#datascience  #enterprise  #deployment  #organization  #HBR 
12 days ago
How CMOs Can Get—and Keep—Their Marketing Mix Right Bain 20180207
How CMOs Can Get—and Keep—Their Marketing Mix Right
February 07, 2018 Bain Brief By Cesar Brea, Laura Beaudin, Andreas Dullweber and Brian Dennehy





Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts chief marketing officers stewarding their brands squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this money is going and what they’re getting in return—“brands be damned.”

To respond to these pressures, CMOs have turned to marketing mix optimization (MMO), an analytical approach to figuring out which elements of the marketing mix—media, creative and so on—are working more and less effectively, and then spending more on the winners and less on the losers.

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But here’s the rub: MMO has been largely opaque to its users, and backward-looking in its orientation. To make MMO truly effective, CMOs should demand an approach that is transparent to their organizations, forward-looking through test-and-learn sequences and focused entirely on results. Done thoughtfully, MMO can help marketing organizations realize cost efficiencies of 10% to 25%.
#marketing  #mix  #optimization  #cx  #CLV  #analytics  #CMO  #Bain 
12 days ago
With Advanced Analytics, It’s People (Not Data) That Stand in the Way of Change Bain 20170825
With Advanced Analytics, It's People (Not Data) That Stand in the Way of Change
August 25, 2017 Bain Brief By Chris Brahm, Lori Sherer, Richard Fleming and Briana Bennett





Only five years ago, a World Economic Forum report predicted that data would become its own kind of economic asset, able to hold value similar to gold or dollars. Ever since then, companies have been rushing to horde and harness their cut of the more than 23 zettabytes of data available—an amount that’s expected to nearly double by 2020, according to IDC.

Among the 334 executives that Bain recently surveyed, more than two-thirds said that their companies were investing heavily in data and analytics. Not surprisingly, 40% expect to see “significantly positive” returns on their investments, with another 8% going as far as predicting “transformational” results. Their optimism isn’t unfounded—companies from UPS to USAA are mobilizing advanced analytics to great effect.
#analytics  #organization  #strategy 
12 days ago
Predator or Prey Disruption in the Era of Advanced Analytics Bain 20171108
Predator or Prey: Disruption in the Era of Advanced Analytics
November 08, 2017 Bain Brief By Rasmus Wegener, Chris Brahm and Sanjin Bicanic
#analytics  #disruption  #strategy  #incumbents  #enterprise  #Bain 
12 days ago
The Disruption Dilemma Joshua Gans book 201603
The Disruption Dilemma (MIT Press) Hardcover – March 18, 2016
by Joshua Gans (Author)
An expert in management takes on the conventional wisdom about disruption, looking at companies that proved resilient and offering managers tools for survival.

"Disruption" is a business buzzword that has gotten out of control. Today everything and everyone seem to be characterized as disruptive -- or, if they aren't disruptive yet, it's only a matter of time before they become so. In this book, Joshua Gans cuts through the chatter to focus on disruption in its initial use as a business term, identifying new ways to understand it and suggesting new tools to manage it.

Almost twenty years ago Clayton Christensen popularized the term in his book The Innovator's Dilemma, writing of disruption as a set of risks that established firms face. Since then, few have closely examined his account. Gans does so in this book. He looks at companies that have proven resilient and those that have fallen, and explains why some companies have successfully managed disruption -- Fujifilm and Canon, for example -- and why some like Blockbuster and Encyclopedia Britannica have not. Departing from the conventional wisdom, Gans identifies two kinds of disruption: demand-side, when successful firms focus on their main customers and underestimate market entrants with innovations that target niche demands; and supply-side, when firms focused on developing existing competencies become incapable of developing new ones.

Gans describes the full range of actions business leaders can take to deal with each type of disruption, from "self-disrupting" independent internal units to tightly integrated product development. But therein lies the disruption dilemma: A firm cannot practice both independence and integration at once. Gans shows business leaders how to choose their strategy so their firms can deal with disruption while continuing to innovate.
#innovation  #disruption  #book  #JoshuaGans  #2016 
12 days ago
You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role 20180205
You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role
Nicolaus HenkeJordan LevinePaul McInerney
FEBRUARY 05, 2018

It’s no secret that organizations have been increasingly turning to advanced analytics and artificial intelligence (AI) to improve decision making across business processes—from research and design to supply chain and risk management.

Along the way, there’s been plenty of literature and executive hand-wringing over hiring and deploying ever-scarce data scientists to make this happen. Certainly, data scientists are required to build the analytics models—including machine learning and, increasingly, deep learning—capable of turning vast amounts of data into insights.

More recently, however, companies have widened their aperture, recognizing that success with AI and analytics requires not just data scientists but entire cross-functional, agile teams that include data engineers, data architects, data-visualization experts, and—perhaps most important—translators.

Why are translators so important? They help ensure that organizations achieve real impact from their analytics initiatives (which has the added benefit of keeping data scientists fulfilled and more likely to stay on, easing executives’ stress over sourcing that talent).
#datascience  #organization  #talent  #skills  #role  #HBR 
12 days ago
Twitter
“What We Hoped the Business World Would Learn from Our Wayfair and Overstock Analysis” prof
from twitter
12 days ago
Simplifying Data-Driven Marketing: The One Metric All Marketers Need to Focus On - Zodiac Metrics
Simplifying Data-Driven Marketing: The One Metric All Marketers Need to Focus On
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Marketers today have access to more customer data than ever. As we focus on gathering this data, cleaning it, and analyzing it, we often lose sight of the ultimate goal, which is to answer a single question: How much will this customer spend with our brand? This e-book shows marketers how they can re-focus their data-driven marketing efforts by using a single metric- Customer Lifetime Value.
#marketting  #customer  #profile  #data  #CLV  #ZodiacMetrics  #Emory 
13 days ago
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Dan McCarthy et al 20161011
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
51 Pages Posted: 10 Dec 2015 Last revised: 11 Oct 2016
Daniel McCarthy
Emory University - Department of Marketing

Peter Fader
University of Pennsylvania - Marketing Department

Bruce Hardie
London Business School

Date Written: October 9, 2016

Abstract
The growth of subscription-based commerce has seen a change in the types of data firms report to external shareholders. More than ever before, companies are discussing and disclosing data on the number of customers acquired and lost, customer lifetime value, and more. This has fueled an increasing interest in linking the value of a firm's customers to the overall value of the firm, with the term customer-based corporate valuation being using to describe such efforts. While a number of researchers in the fields of marketing and accounting have explored this idea, their underlying models of customer acquisition and retention do not adequately reflect the empirical realities associated with these behaviors, and the associated valuation models do not live up to the standards of finance professionals. We develop a framework for valuing subscription-based firms that addresses both issues, and apply it to data from Dish Network and Sirius XM Holdings.

Keywords: customer lifetime value; customer equity; valuation; shareholder value; DCF
#clv  #company  #valuation  #subscribers  #data  #Emory  #Wharton 
13 days ago
Optum Labs Opioid Insights for Action Day 2017
Our Imperative – A Father’s Perspective
The stigma associated with addiction can prevent us from seeing OUD as the chronic disease it is.  Learn how data & analytics can help guide and evaluate our responses to the opioid epidemic, and inform more innovative approaches to access and treatment quality evaluation.

KEYNOTE: Gary Mendell, MBA, Founder, Chairman and CEO, Shatterproof 
#UHG  #Optum  #OptumLabs  #content  #Opiods 
13 days ago
Online Medicare doctor directories are riddled with errors 20180208
Online Medicare doctor directories are riddled with errors
Mark Brohan | Feb 8, 2018
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Errors included the provider not being at the location listed, an inaccurate phone number or the physician not accepting new patients when the directory stated they were.
A year ago the Centers for Medicare and Medicaid revealed many inaccuracies in the online provider directories a Medicare patient uses to research and find a doctor.

Fast forward 12 months and another test of Medicare online provider directories reveals that little, if any progress, has been made—even in the wake of monetary fines and other penalties from the federal government against the healthcare payers and other companies it pays to administer Medicare.
#healthcare  #insurers  #provider  #directories  #accuracy 
13 days ago
Bombora B2B Customer Intent Data
Bombora collects an unprecedented amount of B2B Intent, demographic, and firmographic data at scale.

Gathering data from across the B2B web
Bombora captures intent signals from across the B2B web, spanning across multiple content sources.
#b2b  #data  #vendor  #customerintent  #aggregator  #A+  #rt 
13 days ago
MSI - Juniper Networks Research Initiative 201802
MSI-Juniper Networks Research Initiative
Ends in 6 days, 23 hours
The Marketing Science Institute (MSI) is pleased to announce a call for submissions to the 2018 MSI-Juniper Networks Research Initiative. MSI and Juniper Networks, an MSI member and the industry leader in network innovation (NYSE: JNPR), are working in collaboration to share B2B data with select teams of researchers to address questions of interest common to Juniper and the scientific community. Researchers are invited to submit proposals by February 16, 2018 and selected teams will be notified by March 19, 2018.

A data overview, potential research questions, and description of the submission and selection process are provided below.

For our FAQ, please see the following link. 

To submit your proposal, please scroll to the bottom of this page.
#b2b  #martech  #attribution  #cdp  #MSI  #Juniper  #research  #competition  #funding  #2018 
13 days ago
Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation & Adoption Walker Sands
Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption
Despite the complexity of the space, the momentum of the marketing technology industry shows no sign of slowing. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech vendors has nearly doubled, more than $1 billion in venture capital investment has flowed into the space, and marketing budgets surpassed advertising budgets. It’s not surprising, then, that the sheer number of solutions has kept pace with marketers’ and their respective companies’ interest: the latest Marketing Technology Landscape Supergraphic from chiefmartec.com lists a remarkable 3,874 solutions.

The second annual State of Marketing Technology Report from Walker Sands indicates that marketers are tackling martech complexity head on. With both budgets and attitudes toward companies’ adoption of martech increasing, the vast majority of marketers are embracing customized martech suites comprised of best-of-breed solutions rather than single-vendor suites, indicating an eagerness to choose the technologies best suited to their needs and an enormous opportunity for martech vendors.

In this report, you’ll learn:

How better integration capabilities have moved marketers away from single-vendor suites toward best-of-breed architecture
How the democratization of marketing technology has shifted ownership of the stack away from IT and toward end business users, giving rise to the role of marketing technologist
Why the most successful companies will develop a holistic marketing technology strategy and train marketers how to get the most value from their tools
Download the State of Marketing Technology 2017: Closing the Gap Between Martech Innovation and Adoption by filling out the form on this page. 
#martech  #status  #report  #outlook  #analyst  #WalkerSands  #2017 
13 days ago
Gartner Critical Capabilities for Data Quality Tools Report RedPoint Global 2018
Gartner Critical Capabilities for Data Quality Tools Report
RedPoint Global received top scores across all of Gartner’s Data Quality business use cases


RedPoint scored better than 4.0 on a 1-to-5 scale in every case. Our customers rate us highly for usability, scalability/performance, core data quality, and match/link/merge functionality.
RedPoint received the second-highest product scores in these use cases:
Data Integration (4.43 out of 5)
Big Data and Analytics (4.25 out of 5)
Data Migration (4.32 out of 5)
Master Data Management (4.22 out of 5)
RedPoint also scored high in the other two use cases:
4th highest in Operational/Transactional Data Quality
4th highest in Information Governance
Read the report to understand more.
#cdp  #Gartner  #vendors  #comparison  #report  #Red 
13 days ago
Guide to Customer Data Platforms Raab Associates
Guide to Customer Data Platforms - Raab Associates
Raab Associates presents this study based on vendor briefings, customer interviews and other research.
This study is intended to help marketers who might consider a Customer Data Platform (CDP) as a way to build their customer database. It introduces the CDP concept, describes the attributes that define a CDP, discusses the current market and trends, and profiles important CDP systems. The goal is to give marketers and technology staffs enough information to identify CDP vendors who might meet their needs and to make a suitable selection.
#cdp  #analyst  #vendors  #report  #DavidRaab 
13 days ago
Gartner Critical Capabilities for Data Quality Tools Report RedPoint 201802
Gartner Critical Capabilities for Data Quality Tools Report
RedPoint received the highest product scores in Operational/ Transactional Data Quality and Data Integration use cases


RedPoint received the highest product scores in these use cases:
Data Integration (4.32 out of 5)
Operational/ Transactional Data Quality (4.07 out of 5)
RedPoint’s scores in the other 4 use cases:
2nd highest in Big Data & Analytics
2nd highest in Data Migration
2nd highest in Master Data Management
6th highest in Information Governance Initiatives
#cdp  #Gartner  #vendor  #report  #RedpointGlobal 
13 days ago
Optimizing Customer Engagement Through Connected Data RedPoint 201802
Optimizing Customer Engagement Through Connected Data

While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense.

This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data using RedPoint solution.
#cdp  #RedpointGlobal  #customer  #engagement 
13 days ago
IDMB Add-In for Word - OfficeSupercharger.com
IDMB Add-In for Word
Work Faster Work Smarter Produce Better Quality Free up Your Time
Produce better quality documents faster with our Single Click interface.  This tool can save you hours of effort to produce high quality professional documents. 
#software  #Word  #PEH  #rt 
14 days ago
IDMB Add-In for PowerPoint - OfficeSupercharger.com
DMB Add-In for PowerPoint
Work Faster Work Smarter Produce Better Quality Free up Your Time
Produce better quality presentations faster with our Single Click interface.  This tool can save you hours of effort to produce high quality professional presentations.  It supports you through the entire presentation development process.
#software  #Powerpoint  #PEH  #rt 
14 days ago
thrv - About thrv and Jobs-to-be-Done
thrv
thrv is the first and only jobs-to-be-done product management software.
The first and only jobs-to-be-done product management software
The first thing you should know about us is that we want you to win in your market. It’s why we built thrv. Your success is our passion. thrv is the first and only product management software based on jobs-to-be-done theory. We are product people with decades of experience working with product teams in companies from small start-ups to the largest Fortune 500 companies. We built thrv to help you win because we know it works. We are based in Marin County, just north of San Francisco, California.
#jtbd  #software  #vendor  #training  #firm  #A+ 
14 days ago
The Elusive Big Idea Neal Gableraug 20110813
The Elusive Big Idea
Start Highlighting
By NEAL GABLERAUG. 13, 2011
#innovation  #challenges  #thoughtleader  #A+ 
14 days ago
Michael Bailey News (@MBaileyNews) | Twitter
Michael Bailey News
@MBaileyNews Follows you
International staffing consultancy. Sharing news & info about us and everything #tech related. #AI #AR #VR Find us on LinkedIn ªªhttp://ow.ly/CIiR30gxyok ºº

UK Europe Asia-Pacific
michaelbaileyassociates.com
Joined November 2013
#staffing  #firm  #tech  #ai  #ar  #vr  #rr 
14 days ago
What Do Patients with Diabetes Think of Health Coaching? Urban Institute 20180205
What Do Patients with Diabetes Think of Health Coaching?
Rachel A. BurtonMegan Thompson February 5, 2018
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Abstract
In this brief, we examine the health coaching model of Harlem-based City Health Works. City Health Works coaches use an evidence-based curriculum and motivational interviewing to educate clients about their chronic disease and help them improve their nutrition, medication adherence, physical activity, stress management, and engagement with primary care providers. Lay coaches are hired locally, receive intensive training, and consult with a registered dietician/diabetes educator and a social worker. The clients we interviewed were usually effusive in their praise, and said coaching helped them better understand and manage their condition. Some credited the trusting friendships they developed with their coach as making them more receptive to their coach’s advice. Coaches focused on teaching clients how to eat healthier, and most clients reported lowered hemoglobin A1c levels and feeling better physically and emotionally.
#healthcare  #patient  #engagement  #chronic  #coaching  #intervention  #impact  #study  #UrbanInstitute 
16 days ago
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“Chatbots, virtual assistants helping evaluate symptoms, manage meds & monitor chronic conditions”…
from twitter
16 days ago
Hospitals turn to chatbots, AI for care 20180208
Hospitals turn to chatbots, AI for care
Chatbots and virtual personal assistants are helping to evaluate symptoms, manage medications and monitor chronic conditions.

AUTHOR
Meg Bryant
PUBLISHED
Feb. 8, 2018
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Chatbots and virtual health assistants may be coming to a hospital near you.

As providers look to better engage patients and improve efficiency, many are turning to artificial intelligence to help them succeed.

AI-powered medical assistants can book appointments, remind patients to take their pills, monitor a patient’s health status and perform other time-intensive tasks. They can also assist with inventory, billing and claims management.

In Arizona, a doctor designed an influenza campaign around a chatbot that alerted patients when flu shots were in and invited them to get protection.
#healthcare  #ai  #chatbots  #startups  #patientengagement  #share 
16 days ago
Signs You May Need a Customer Data Platform 20180131
Signs You May Need a Customer Data Platform

By Dom Nicastro | Jan 31, 2018

CHANNEL: Digital Experience


You may have some signs your organization is in need of a Customer Data Platform (CDP), according to proponents and vendors. PHOTO: BRIAN RAWSON-KETCHUM
The number of customer data platforms (CDPs) in the market is growing. According to the Customer Data Platform Institute’s CDP Industry Update 2018 (registration required), the number of CDP vendors more than doubled in 2017, from 24 in January 2017 to 52 this month. Combined employment at those firms increased from 1,991 to 4,388, marking a 120 percent increase.

The question now is: does your organization need a customer data platform or is it all hype for now?
#cdp  #advice  #assessment 
16 days ago
George Corugedo (@RedPointCTO) | Twitter
George Corugedo
@RedPointCTO
#CTO and Co-Founder @RedPointGlobal. Leading the charge towards innovation and excellence in Customer Engagement technology.

Boston, MA
redpoint.net
Joined January 2013
#cdp  #RedpointGlobal  #exec  #CTO 
16 days ago
RedPoint Global (@RedPointGlobal) | Twitter
RedPoint Global
@RedPointGlobal
RedPoint Global creates enterprise data management & customer engagement solutions that simplify the complexity of harnessing data to drive business growth.

Wellesley Hills, MA
redpointglobal.com
Joined January 2010
#cdp  #personalization  #data  #vendor  #RedpointGlobal 
16 days ago
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation Patrick Van Der Pijl et al 2016
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation Paperback – September 13, 2016
by Patrick Van Der Pijl (Author),‎ Justin Lokitz (Author),‎ Lisa Kay Solomon (Author),‎ Erik van der Pluijm (Designer),‎ & 1 more
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
#cx  #design  #innovation  #strategy  #businessmodel  #book  #PEH 
16 days ago
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Entering StartUpLand: An Essential Guide to Finding the Right Job Hardcover – October 10, 2017
by Jeffrey Bussgang (Author)
#startup  #advice  #employee 
16 days ago
Innovaccer (@innovaccer) | Twitter
Innovaccer
@innovaccer
A healthcare #dataplatform company focused on delivering efficient and effective #healthcare through the use of pioneering analytics and transparent data.

San Francisco, CA
innovaccer.com
Joined February 2011
#healthcare  #data  #platform  #startup  #Lightspeed 
16 days ago
Digital Disruption: Unleashing the Next Wave of Innovation James McQuivey Forrester 2013
Digital Disruption: Unleashing the Next Wave of Innovation Hardcover – February 26, 2013
by James McQuivey (Author),‎ Josh Bernoff (Introduction)
#digital  #disruption  #book  #JamesMcQuivey 
16 days ago
Amazon Will Own Your Customer And What To Do About It
“Amazon Will Own Your Customer And What To Do About It” Important POV by
from twitter
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James McQuivey (@jmcquivey) | Twitter
James McQuivey
@jmcquivey
Digital Disruption analyst & author

Boston area
blogs.forrester.com/james_mcquivey
Joined November 2007
#digital  #disruption  #innovation  #analyst  #Forrester  #A+  #rr 
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David Bader (@Prof_DavidBader) | Twitter
David Bader
@Prof_DavidBader Follows you
Chair Professor @GeorgiaTech, Expert in Data Science, Massive-Scale Analytics, Graph & Streaming Analytics, and Cybersecurity. IEEE & AAAS Fellow

Atlanta, GA
cc.gatech.edu/~bader
Joined August 2017
#gatech  #cs  #analytics  #academic 
16 days ago
Building Blocks Interview Series This Place 20171003
BUILDING BLOCKS INTERVIEW SERIES: THIS PLACE
Not to be outdone by other startups from around the world, teams from here in Europe are also vying to claim the Blockchain Competition’s top prize!

London has long been known as a hub for many different things – most of all finance – but there are plenty of bright minds working on blockchain ideas as well!

Please meet This Place!


How did you and your team first get involved in blockchain?
We first came into contact with the concept of Smart Contracts and Ethereum in a discussion in an online forum for nerds in 2015. Gradually the potential of the Blockchain concept became clear to us and we decided it would make sense to investigate it further with the team at This Place, where we specialise in user experience, design and strategy.

Over time it became increasingly clear that the missing piece to make Blockchain become main stream was the user experience. The technology was still “too geeky” and given that designing great digital experiences is core to This Place, we decided to delve into the
#blockchain  #rt  #ThisPlace  #competition 
16 days ago
This Place (@thisplacestudio) | Twitter
This Place
@thisplacestudio
We help global brands build products and services for the digital economy. We’re a digital design studio that combines strategic thinking with agile delivery.

London | Seattle | Tokyo
thisplace.com
Joined March 2013
#ux  #design  #firm  #UK  #PB 
16 days ago
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