pfhawkins + archive   2903

Why The Media Stopped Reporting The Russia Collusion Story
Half the country wants to know why the press won’t cover the growing scandal now implicating the Federal Bureau of Investigation and Department of Justice, and threatening to reach the State Department, Central Intelligence Agency, and perhaps even the Obama White House.
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2 days ago by pfhawkins
Ann Coulter - February 14, 2018 - ANATOMY OF A COUP
Every place you look in Robert Mueller's investigation, the same names keep popping up: FBI agent Peter Strzok and sleazy, foreign private eye -- or "British intelligence agent" -- Christopher Steele.
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2 days ago by pfhawkins
Catholic Magazine, Catholic Books | Publications
NEWLY TRANSLATED FROM LATIN TO ENGLISH by Father Kenneth Baker, S.J. Among the major works of Saint Robert Bellarmine are the Three Controversies which are contained in this volume.
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2 days ago by pfhawkins
How to Write for Fidgety Skeptics — Kaleigh Moore
But can I be honest with you? Especially online, if you’re selling to me--you’d better do it fast.
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3 days ago by pfhawkins
How to Setup Cross-Domain Tracking in Google Analytics - Jeffalytics
In this post, we’re going to delve deep into a topic that keeps analytics consultants in business – Cross-domain tracking. Cross-domain tracking is a term we use to describe the act of tracking multiple domains in a single Google Analytics property.
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5 days ago by pfhawkins
Tax Filing for Freelancers, an Introduction to Schedule C
If you launched your own business last year, or took on a little extra work to pad your paycheck, let me introduce you to the Schedule C and its sister form Schedule SE, the forms most freelancers need to file with their 1040s.
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5 days ago by pfhawkins
8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday - Moz
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy.
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5 days ago by pfhawkins
How to Create a Brand Style Guide in Line With Your Brand Identity | Visual Learning Center by Visme
Building your own business is no joke — it takes time, dedication and plenty of patience.
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5 days ago by pfhawkins
Oxfam Haiti scandal: charity under pressure to hand over files of suspected abusers of children | London Evening Standard
The United Nations is infiltrated by “predatory paedophiles” preying on vulnerable children in the Third World, a whistleblower said today.
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6 days ago by pfhawkins
Artwork Personalization at Netflix – Netflix TechBlog – Medium
For many years, the main goal of the Netflix personalized recommendation system has been to get the right titles in front each of our members at the right time.
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7 days ago by pfhawkins
Little UI Details
This trick also works great on modals and, in some cases, panels. Using a 2 color gradient also adds a nice touch
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8 days ago by pfhawkins
IndieWebify Your Hugo Website · Amit Gawande
For many, that’s too much of jargon right there in the title. So to bit of basics first. I would not go into the history or setup of this website. TL;DR this is site build with a static site generator Hugo themed by a custom port of Ghostwriter theme.
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8 days ago by pfhawkins
What Happens When Content Personalization Meets the B2B Funnel
Remember when Bill Gates said, “Content is king,” about a gazillion internet years ago? Personalization is the new stronger, taller, king-er king. Pretty much everything is being personalized these days.
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9 days ago by pfhawkins
Vintage Sewing Patterns | FANDOM powered by Wikia
Well....a new pattern search is starting :). Vogue couturier Design 1584 by Jo Mattli.
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9 days ago by pfhawkins
Customer Value Optimization: How to Build an Unstoppable Business
This resource is designed for those unfamiliar with DigitalMarketer (DM for short) — and for those salty DM veterans who want a refresher course on the foundational principles of digital marketing. It’s also a road map of sorts.
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11 days ago by pfhawkins
Small Parish Permaculture - Fr. John Peck
by Fr. John A. Peck Many of you know that this year I was awarded the PDC by the Permaculture Research Institute at Zaytuna Farm in New South Wales, Australia under Geoff Lawton. (click on his name to see the free videos on his site). I cannot recommend his courses highly enough.
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12 days ago by pfhawkins
How to Format Your Content Like the Pros – Kaleigh Moore – Medium
I’ve noticed some commonalities amongst some of the top sites that I write for from time to time. Know what it is?
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12 days ago by pfhawkins
Forget What You Know About Marketing Funnels and Do This Instead | Inc.com
If you've been using the traditional marketing funnel, you may have noticed that it doesn't work as well as it used to. Maybe it's all the marketing and advertising noise that bombards us from everywhere--including that cellphone that's always at our fingertips.
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12 days ago by pfhawkins
Inbound Marketing vs. Outbound Marketing : Definitions
As CEO of a digital marketing agency and inbound marketing convert, I’m always talking about the differences between inbound marketing vs.
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13 days ago by pfhawkins
Vale Vatican II: Moving On – Dominus mihi adjutor
Two documents, both episcopal but both quite different, have captured my attention these last few weeks. The first was the motu proprio of Pope Francis, Magnum principium, devolving primary responsibility for the liturgical translations to bishops’ conferences.
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13 days ago by pfhawkins
Top five Airtable marketing templates for teams of all sizes
From advertising campaigns to growth experiments and brand asset management, here’s a set of templates to streamline operations at every stage in the funnel.
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16 days ago by pfhawkins
Creating Checklists with Airtable and Zapier | Learn more about Cloud Databases
Checklists are a common requirement within many business applications - from Project Management to HR, etc. So, in this Article, we are going to go through the process of automatically creating task lists in Airtable - with the automation handled through Zapier.
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16 days ago by pfhawkins
Templates | The ONTRAPORT Blog
Attract high-quality leads with well written, relevant content.
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16 days ago by pfhawkins
Get the Most Out of Your CRM | The ONTRAPORT Blog
Unfortunately, we’ve all had interactions with brands that just don’t get it.
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16 days ago by pfhawkins
How to Resend an Email Without Annoying Your Subscribers | The ONTRAPORT Blog
Imagine that you broadcast a message to over 23,000 contacts yesterday. It was an incredible must-see offer for all your contacts, but when you looked at your email stats, only a third of them opened it and even fewer clicked your offer link.
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16 days ago by pfhawkins
Convert Your Leads With the Perfect Offer Email Funnel | The ONTRAPORT Blog
In today’s crowded online marketplace, there’s just too much competition to simply throw up a website, choose a pricing model, start driving traffic to your site and expect all your visitors to convert into customers.
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16 days ago by pfhawkins
Why Your Friend with a Creative Job Isn't the Village Idiot - Copyblogger
It happened again. You were out to dinner with your Writer Friend, and the waiter came over to see if you needed anything. This led to a short, friendly conversation with him, and as he walked away your meal companion apologized for reaching into her purse to get her phone.
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16 days ago by pfhawkins
How to Schedule Time for an Imaginative Process, Rather Than an Exact Task - Copyblogger
I’m pretty happy with my current writing process. Once you’ve accepted that you don’t need to convince anyone that your creative job is actually work, you’re free to focus on optimizing the processes that allow you to produce creativity on demand.
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16 days ago by pfhawkins
The 'Old School' Factors that Lead to 21st-Century Sales - Copyblogger
When I first started out as a business owner, marketing my freelance copywriting services, I was very aware of my biggest constraint: I was a lousy salesperson. When I was a kid, I had a hard time selling raffle tickets to my own grandmother.
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16 days ago by pfhawkins
13 SEO Myths That Are Probably Killing Your Ranks
Faster, easier, higher. That’s what we’re all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely myths that will wipe out your business instead of boosting it.
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16 days ago by pfhawkins
How to Curate Content Like A Pro: 8 Lessons [Examples]
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation.
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16 days ago by pfhawkins
Ready to ‘Fire’ Your Content Team?
Have you ever had one of those days where you wish you could start your content marketing team over? One of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire) as needed?
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16 days ago by pfhawkins
How to Become an Influencer in Your Industry
Influencer marketing has skyrocketed since it first made its mark. That's very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements.
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16 days ago by pfhawkins
2 Simple Frameworks That Will Make You a Better Storyteller
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response.
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16 days ago by pfhawkins
What B2B Marketing Trends Will Mature in 2018? | MarketingProfs
Eighteen is the age of adulthood, so perhaps it's fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation.
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16 days ago by pfhawkins
The Role of Emotions in B2B Marketing: More Than You Think | MarketingProfs
In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative.
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16 days ago by pfhawkins
Screenhero is now built into Slack - The Screenhero Blog
We’ve finally done it: Screenhero-style screen sharing is now in Slack! Since Slack acquired Screenhero in 2015, we’ve been working to move screen sharing into Slack bit by bit, first with voice and video calling and then with presentational screen sharing.
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17 days ago by pfhawkins
How Long Does it Take to Build a Website? Our Timeline
Like you, we get excited about new things. New iPhones, new computers, new office supplies. Maybe that last one is just us. Anyways, while new devices are great, we get just as excited about working with our clients to build new, eye-catching websites to be viewed on said devices.
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17 days ago by pfhawkins
For Protestants
The Church as Hierarchical
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17 days ago by pfhawkins
How blockchain could kill both cable and Netflix | VentureBeat
Blockchain technology, powered by nodes of peer-to-peer computers around the world, is on the rise. So can we expect decentralized entertainment applications built on blockchain to replace streaming services like Netflix or Amazon and be the final death knell for Cable?
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18 days ago by pfhawkins
Do You Need Passion to Profit Online?
Last week I wrote about how I was going to take my niche site in the security guard industry and turn it into something more useful—an ultimate resource. The only most pertinent question I have for you ole boy is, do you care enough about it to do it.
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18 days ago by pfhawkins
I’ve been wondering whether we will be able to find better reasons to justify our discipline for a…
I’ve been wondering whether we will be able to find better reasons to justify our discipline for a while, but Dan-El Padilla-Peralta’s provocative way of framing that question has been on my mind too since the Rhetoric: Then and Now session at the SCS.
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18 days ago by pfhawkins
CSS: The Definitive Guide, 4th Edition · An A List Apart Article
In addition to filtering, CSS offers the ability to determine how elements are composited together. Take, for example, two elements that partially overlap due to positioning. We’re used to the one in front obscuring the one behind.
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18 days ago by pfhawkins
Get Copywriting Clients Webinar Replay Page
Ron Warne "Wow, Jay...you weren't kidding about how fast your method can generate results. I got an incredible 85% open rate and I'm already talking to 6 of those companies about possible work.
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20 days ago by pfhawkins
Airtable Project Management Workflows Webinar - October 3, 2016 on Vimeo
In this webinar, we cover how to use different field types, linked records, and views in the context of project management. We also discuss Airtable's collaboration features.
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20 days ago by pfhawkins
Airtable Tips and Tricks on Vimeo
There are 30 videos in this album. Albums make it easy to organize a collection of videos. They can be used to display videos together, or sent to friends as a playlist. You can even arrange the order of videos in each album.
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20 days ago by pfhawkins
Personalization Is a Priority for Retailers, but Can Online Vendors Deliver? – Adweek
Call it the Nordstrom versus Amazon problem. Stores like Nordstrom excel at “white-glove service.” Its staff may recognize your face and even greet you by name as they direct you throughout the store.
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20 days ago by pfhawkins
Why Links Are Important for SEO
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now!
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21 days ago by pfhawkins
Empathy in marketing and big blocks o' cheese
It’s time to sell a block of cheese! Not just any cheese. Velveeta.
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22 days ago by pfhawkins
Create Better Content from the Start by Following These 3 Steps
Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks.
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22 days ago by pfhawkins
Website redesigns: How to retain and improve your SEO
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole.
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22 days ago by pfhawkins
HuffPo Kills Contributor Program: What's the Future of Guest Blogging?
HuffPost (a.k.a., The Huffington Post) has decided to shut down their entire contributors platform, which was launched in May 2005. The platform was home to about 100,000 contributors, who covered everything from finance to relationships.
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22 days ago by pfhawkins
How to Build a 7-Figure Lifestyle Law Firm | The Rainmaker Blog
The ability to build a lifestyle law firm – one that enables you to do what you want, when you want to do it – is the key to financial independence for attorneys. So how do you start building your own lifestyle law firm? By attending a Rainmaker Retreat.
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22 days ago by pfhawkins
Top B2B lead nurturing strategies for 2018
The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Here are my top three lead nurturing strategies for the new year.
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22 days ago by pfhawkins
Google Adds ‘Similar Sounding Words’ to Dictionary Search Cards - Search Engine Journal
Google has quietly rolled out a new addition to dictionary cards in search results, alerting users when a word they’ve searched for sounds similar to another. The alert appears toward the bottom of the search card and is highlighted in orange.
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22 days ago by pfhawkins
Calendars as Marketing Channel: 4 Best-Practices | MarketingProfs
In our age of information overload, engaging your audience is more challenging than ever. It often seems that novel digital experiences, such as interactive video and virtual reality, are the solutions to cutting through the noise.
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22 days ago by pfhawkins
What is Classical Education? - Well-Trained Mind
Classical education depends on a three-part process of training the mind. The early years of school are spent in absorbing facts, systematically laying the foundations for advanced study. In the middle grades, students learn to think through arguments.
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22 days ago by pfhawkins
Reposition Yourself: How Repositioning Myself Landed Me a $1600 Writing Gig - WriteWorldwide
I’ve been a freelance writer for English businesses for over a year now. During most of that time, I set up my title on my website and social media pages as a freelance writer. No specific niche. No unique title. Just another “freelance writer”.
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23 days ago by pfhawkins
5 Advantages of Using an Agency to Manage Google AdWords Campaigns
Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house.
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23 days ago by pfhawkins
Ursula K. Le Guin on “Spare Time,” What It Means to Be a Working Artist, and the Vital Difference Between Being Busy with Doing and Being Occupied with Living – Brain Pickings
Most people are products of their time. Only the rare few are its creators. Ursula K. Le Guin (October 21, 1929–January 22, 2018) was one.
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23 days ago by pfhawkins
Customer Satisfaction Segmentation: Customer expectations extend beyond the end users of your products | MarketingSherpa Blog
When measuring customer satisfaction after the purchase of your products, it’s all too easy to think of the process in a linear fashion: I produce marketing and advertising that sets an expectation for my product A customer then buys and uses my product I will then ask that customer if they are s
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23 days ago by pfhawkins
#195: The 6 Pillars of My Content Creation Process - Amy Porterfield | Online Marketing Expert
FREE DOWNLOAD Looking for list-building ideas and inspiration? This free (and highly detailed) cheat sheet will give you 20 smart strategies to help you grow your email list (AND give you a shot of confidence to continue attracting your perfect audience!).
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23 days ago by pfhawkins
How AI can uncover new insights and drive SEO performance
In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search.
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23 days ago by pfhawkins
A new era of personalization: The hyperconnected customer experience
We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In today’s age of dynamic digital disruption, consumers are becoming not just more connected, but hyperconnected.
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23 days ago by pfhawkins
Will AMP improve your rankings? How to set up an AMP test
Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one.
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23 days ago by pfhawkins
How Do Nofollow Links Impact Search & Are They Still Worth Having?
If you’re a webmaster, then you love backlinks. You’re all about them, saying yes to every backlink opportunity like it’s your first date ever. You smile when you manage to get one, and you’re always looking for new link building openings. Someone read your article. They liked it.
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23 days ago by pfhawkins
3 Ways SEO and Rankings are Changing in 2018
And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. But you probably already know all of that. You already know how important landing within the first ten results of a Google search is.
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23 days ago by pfhawkins
Facebook's Relevancy Score: What You Need to Know
If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score.
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23 days ago by pfhawkins
How to Build a Content Calendar That Goes Way Beyond the Basics
Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years.
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23 days ago by pfhawkins
How to Audit Your Content: 5 Essential Steps
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who.
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23 days ago by pfhawkins
How to make the most of LinkedIn’s free Website Demographics
Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way to do this, and best of all, it’s free. Let’s back up for a moment to set the scene.
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23 days ago by pfhawkins
Facebook updates branded content policy to clarify what qualifies as content
Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic posts that marketers pay publishers and creators to publish to their own Pages to promote the marketers’ brands has swelled.
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23 days ago by pfhawkins
Marketing operations 2.0: Defining the new organizational structure
As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals.
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23 days ago by pfhawkins
Urban Airship adds predictive engagement, email & SMS
Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS.
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23 days ago by pfhawkins
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