petej + truth   34

Facebook extremism and fake news: How Facebook is training us to be conspiracy theorists — Quartz
And the problem is that—unlike previous social sites—Facebook doesn’t know, because from Facebook’s perspective they have two goals, and neither is about the quality of the community or well-being of its members. The first goal is to keep you creating Facebook content in the form of shares, likes, and comments. Any value you get out of it as a person is not a direct Facebook concern, except as it impacts those goals. And so Facebook is designed to make you share without reading, and like without thinking, because that is how Facebook makes its money and lock-in, by having you create social content (and personal marketing data) it can use.

The second Facebook goal is to keep you on the site at all costs, since this is where they can serve you ads. And this leads to another problem we can talk about more fully in another post. Your average news story — something from the New York Times on a history of the Alt-Right, for example — won’t get clicked, because Facebook has built their environment to resist people clicking external links. Marketers figured this out and realized that to get you to click they had to up the ante. So they produced conspiracy sites that have carefully designed, fictional stories that are inflammatory enough that you *will* click.

In other words, the consipiracy clickbait sites appeared as a reaction to a Facebook interface that resisted external linking. And this is why fake news does better on Facebook than real news.

To be as clear as I possibly can—by setting up this dynamic, Facebook simultaneously set up the perfect conspiracy replication machine and incentivized the creation of a new breed of conspiracy clickbait sites.
Facebook  socialSoftware  bias  design  extremism  conspiracyTheory  belief  businessModels  truth  trust  familiarity  whiteSupremacism  misinformation 
march 2019 by petej
How to write the perfect CV – first, refuse to play this stupid game | Money | The Guardian
Still, I lived at time when many of us wanted to be considered unemployable, so we could get the dole and do our own thing. We would be sent to interviews even when we had written “satanism and sulphate” for our interests. My mate, who really did not want a job, was doing worryingly well in an interview, so when they got to the “What makes you want to be part of this team?” question, he had to think fast. “Because the voices told me to.” Phew! He was able to carry on being unemployed until he became a pop star.
work  labour  jobs  CV  recruitment  commodification  truth  honesty  deception  dctagged  dc:creator=MooreSuzanne 
june 2018 by petej
Post-Authenticity and the Ironic Truths of Meme Culture
What I’ve sought to argue in this essay, then, is that we are indeed living in an a strange, surface-centric moment in popular, digital culture right now — where the original ‘essence of things’ has indeed become somewhat unfashionable (or just less entertaining). Social and media technologies, optimised for the diffusion of highly emotive, reaction-generating content, encourage a rapid trade in attention-grabbing ideas, over slower-burning systematic, contextualised thinking.

Yet, even as ‘authenticity’ as a claim and as an aesthetic feels outdated, deeper forms of ‘realness’ in our communications still persist. People are still seeking to communicate their deepest personal truths: their values, hopes and fears with each other. Through sharing media, we’re still creating community.

Nonetheless, the kind of truth in play is changing form: emotional and moral truths are in ascendance over straightforwardly factual claims. Truth becomes plural, and thereby highly contested: global warming, 9/11, or Obama’s birthplace are all treated as matters of cultural allegiance over ‘fact’ as traditionally understood. “By my reckoning, the solidly reality-based are a minority, maybe a third of us but almost certainly fewer than half,” Kurt Andersen posits. Electorates in the US and Europe are polarising along value-driven lines — order and authority vs. openness and change. Building the coalitions of support needed to tackle the grand challenges we face this century will require a profound upgrade to our political and cultural leaders’ empathic and reconciliation skills.
Internet  news  media  misinformation  fakeNews  communication  TrumpDonald  PetersonJordan  boyddanah  trust  truth  authenticity  technology  fashion  culture  post-authenticity  identity  digitalIdentity  performance  stress  anxiety  competition  socialMedia  youth  memes  dctagged  dc:creator=OwensJay 
april 2018 by petej
'Alternative Facts': The Needless Lies of the Trump Administration - The Atlantic
“You’re saying it’s a falsehood, and Sean Spicer, our press secretary, gave alternative facts,” Conway responded.
USA  politics  TrumpDonald  SpicerSean  inauguration  attendance  truth  lies  dishonesty  media  ConwayKellyanne  alternativeFacts 
january 2017 by petej
Internal exile — fake news
"If you are content getting your information from Facebook, you can rest assured that you are only entertained and not informed."
Facebook  news  misinformation  entertainment  media  journalism  truth  authenticity  dctagged  dc:creator=HorningRob 
november 2016 by petej
The truth about Brexit didn’t stand a chance in the online bubble | Media | The Guardian
Modern truth is not just outpaced by fiction, it can be bypassed altogether as part of a sound political strategy or as a central requirement of a media business plan. In an illuminating exchange with the Guardian last week, Arron Banks, the wealthy donor partly responsible for the Brexit campaign, explained leave’s media strategy thus: “The remain campaign featured fact, fact, fact, fact, fact. It just doesn’t work. You have got to connect with people emotionally. It’s the Trump success.”
UK  EU  referendum  Brexit  communication  socialMedia  Facebook  misinformation  filterBubble  filtering  ranking  truth 
july 2016 by petej

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