petej + marketing   346

Force Fed — Real Life
This was the dream of the early internet utopians: that “the web” was a form of real anarchy, a totally voluntary system of association, interest, and desire. But of course, the internet was created and has evolved to serve the needs of capital, not the people who use it. Technology companies have recognized the possibilities for social domination opened up by increasingly geographically dispersed workplaces and communities. And the algorithmic discipline they have developed has a corresponding geopolitical imaginary.

Unlike the liberals, who have proved utterly incapable of a coherent political vision moving forward, tech libertarians have recognized the imminent collapse of the nation-state and its nonsovereignty in the face of global capital. Seeing that London, Tokyo, and New York City have more in common with each other than with Birmingham, Osaka, or Albany, they envision the political return of much smaller sociopolitical units capable of serving as effective nodes in integrated global flows without all the hang-ups of nations, borders, or social services. The “neoreactionary” right wing of this group advocates the return of monarchy, while the Burning Man–types dream of seasteading city-states, or California splitting into six parts. But in all these visions, corporate sovereigns replace national ones. The internet economy is set up to deliver and manage such a world.

The tech-futurists are post-nationalists; theirs is a fundamentally different vision from that of the neo-fascists currently rising to power. The resurgent nationalism and ethno-fascism represented by the likes of Donald Trump are a counter-tendency that wants to reinvigorate the nation-state through virulent racism and hard borders. Despite their far-reaching hopes for ethnic cleansing, these neo-fascists lack a transformative economic vision. They may be able to plunder the wealth of the wrong types of people — queers, Black people, Muslims, immigrants, Jews — who their program of intensified policing, both at borders and internally, would make vulnerable to further robbery, low-wage exploitation, or prison enslavement. Combined with total deregulation and the selling off of what’s left of the social democratic state in one last cash grab, the strategy could offer continued profits and stability of the system for the medium term. But fascist nationalism has no more ability than neoliberalism to actually solve the economic crises of capitalism or save the nation-state.
games  gaming  YouTube  recommendations  algorithms  extremism  neo-Nazism  targeting  profiling  marketing  correlation  masculinity  whiteSupremacism  predictions  conformity  stereotyping  NRx  neoreactionism  libertarianism  post-nationalism  fascism 
november 2018 by petej
Make junk food expensive, and children will go hungry | Phil McDuff | Opinion | The Guardian
We shy away from policies that would address these broader structural issues because we have become more terrified of the negative outcomes of government interference in markets than of the negative outcomes of government inaction. We run scared from policies that would increase wages and leisure time, because “the economy” might suffer – as if it were an angry volcano god to be placated with human sacrifice. We have “reformed” the welfare state into tatters because we think it’s more important that absolutely nobody gets a penny more than they “deserve” than it is to ensure that everyone has the capacity to eat and live well. And while the Tories are all over the idea that reducing tax will leave people with more money in their pocket, they often seem blind to the fact that for people with low incomes their rent and bills eat up a much bigger proportion of their wages than tax.

What’s left for policymakers? Mucking about on the edges, pilot schemes and programmes to nudge or price people into healthier choices. None are going to work unless we alter the structure of society and make these choices accessible. It’s time to stop trying to fix the symptoms of an unhealthy society – and start treating the causes.
food  poverty  health  fastFood  obesity  marketing  prices  class  OliverJamie  SturgeonNicola  UK  politics  dctagged  dc:creator=McDuffPhil 
may 2018 by petej
There’s No Such Thing as a Free Watch - Topic
Meanwhile, even if the brand is a fiction, the object is not. Given the utter impossibility of uncovering its true origin, the watch itself – its cheap plastic face, lack of markings, and the confounding texture of its band (which one visitor to the Bureau speculated was not even metal, but metal-plated plastic) – acquires a new aura, a new a sense of mystery. It is a physical witness. Amidst the shifting winds of Alibaba sites, dropshipping networks, Shopify templates, Instagram accounts and someone somewhere concocting the details of “Our Story,” a watch was formed, like a sudden precipitate in an unstable cloud. And almost immediately after being produced, it is reviled, doomed to live out its stainless steel life, less a teller of time than an incarnation of petty deception. In that sense, it may be the best artifact of capitalism one could ask for.
Shopify  watch  Instagram  facebook  retail  Alibaba  AliExpress  China  dropshipping  advertising  marketing  brands  capitalism 
january 2018 by petej
People Don't Buy Products, They Buy Better Versions of Themselves - The Buffer Blog
People don’t buy products; they buy better versions of themselves. When you’re trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?
marketing  features  benefits  identity  psychology  neoliberalism 
may 2017 by petej
What Is Pokemon Go? - The Atlantic
"And while Pokémon is popular and basically harmless, the alternating reality it offers is still that of a branded, licensed, kiddie cock-fighting fantasy."

"Pokémon Go can be both a delightful new mechanism for urban and social discovery, and also a ghastly reminder that when it comes to culture, sequels rule. It’s easy to look at Pokémon Go and wonder if the game’s success might underwrite other, less trite or brazenly commercial examples of the genre. But that’s what the creators of pervasive games have been thinking for years, and still almost all of them are advertisements. Reality is and always has been augmented, it turns out. But not with video feeds of twenty-year old monsters in balls atop local landmarks. Rather, with swindlers shilling their wares to the everyfolk, whose ensuing dance of embrace and resistance is always as beautiful as it is ugly."
games  ARG  Pokemon  PokemonGo  business  marketing  Google  advertising  dctagged  dc:craetor=BogostIan  augmentedReality 
july 2016 by petej
How the super-rich shop - Telegraph
"Eighty percent of the world’s super rich grew richer last year. Anticipating what they want – often before they know it themselves – is now a full-time occupation at some brands.

Net-a-Porter has an elite army of 35 multi-lingual personal stylists who travel the globe bringing their expertise and services directly to the client. Dolce & Gabbana, Louis Vuitton and Chanel have teams dedicated to ring-fencing large areas of the world’s more scenic destinations for their next Alta Moda or Métiers d’Art shows. All of these brands invite clients for several days of spectacular dinners, private parties and complementary cultural events, be it an exceptional camel tour of the desert or a boat trip to the designer’s residence.

It is no longer enough to create rare, lavish clothes – companies must provide their high net worth clients with the opportunity and environment in which to wear them – preferably in the company of other VVIPs. Since the advent of ‘masstige’ (accessible luxury) exclusive brands have been trying to reclaim true luxury by stressing its inaccessibility."
retail  shopping  wealth  luxury  exclusion  branding  marketing 
december 2015 by petej
The metrics dilemma | HEFCE blog
What if all UK institutions made a stand against global rankings, and stopped using them for promotional purposes?
education  higherEducation  universities  research  assessment  metrics  ranking  leagueTables  marketing  dctagged  dc:creator=ShadboltNigel 
july 2015 by petej
« earlier      
per page:    204080120160

related tags

A-Levels  abundance  accents  accuracy  activism  Acxiom  Adbusters  addiction  admissions  advert  advertising  affect  affectiveLabour  Africa  Agile  agriculture  AI  Airbnb  alcohol  alcopops  algorithms  Alibaba  AliExpress  altruism  Amazon  AmazonEcho  ambushMarketing  AmericanApparel  analysis  analytics  Android  anonymisation  anonymity  anti-capitalism  Apple  apps  ARG  armsTrade  army  art  artificialIntelligence  ASA  assessment  astroturfing  asymmetry  AtkinDouglas  attention  augmentedReality  Australia  authenticity  authority  authors  automation  AWS  badges  BAT  Bath  BathCamp  Bavaria  BBC  BBH  beards  beer  benefits  Berners-LeeTim  BezosJeff  bias  bigData  Bing  biometrics  BlackLivesMatter  Blairism  BlazerChuck  blog  blogging  BodyShop  book  books  bots  bottledWater  Bounty  BowieDavid  branding  brands  BrewDog  brewery  brewing  Brexit  bribery  BrickLane  BritishAmericanTobacco  broadcasting  browser  BT  bubble  Buddhism  Budweiser  bullshit  bullying  business  businessModels  buttons  callCentres  CameronDavid  campaigning  cancer  Capita  capitalism  carton  cartoon  CDs  celebrities  celebrity  censorship  CerealKiller  ces2012  ces2013  change  charity  ChatRoulette  children  China  choice  Christmas  Chromaroma  cinema  class  classification  clickfarms  closedness  clothes  clothing  cloudComputing  Cluetrain  CMA  CocaCola  coffee  cohesion  collaboration  commerce  commercialism  commodification  commoditisation  communication  communications  community  competition  compliance  computers  computing  conditions  conference  conferences  conformity  consent  conspicuousCompassion  consultant  consumerism  consumers  consumption  control  cookies  cooption  CorbynJeremy  corporate  correlation  corruption  coupons  craftBeer  CravenRobert  creatives  creativity  credit  crime  cruelty  cults  culture  curation  customers  customerService  cute  cutesters  data  database  dataBrokers  dataMining  dataProtection  Datasift  DataSift  dc:contributor=AndersonLaurie  dc:contributor=LasnKalle  dc:contributor=MorozovEvgeny  dc:craetor=BogostIan  dc:creator=BattelleJohn  dc:creator=BulajewskiMike  dc:creator=CannAlan  dc:creator=CarrNicholas  dc:creator=ChakraborttyAditya  dc:creator=CoatesTom  dc:creator=CohenNick  dc:creator=DashAnil  dc:creator=DaviesWill  dc:creator=GovernorJames  dc:creator=HirstTony  dc:creator=HorningRob  dc:creator=JurgensonNathan  dc:creator=KernohanDavid  dc:creator=KrotoskiAleks  dc:creator=LadymanJames  dc:creator=LevineAlan  dc:creator=LosseKate  dc:creator=MadrigalAlexis  dc:creator=MasonPaul  dc:creator=McDuffPhil  dc:creator=MillerPaul  dc:creator=MonbiotGeorge  dc:creator=MorozovEvgeny  dc:creator=NaughtonJohn  dc:creator=OrrDeborah  dc:creator=SchneierBruce  dc:creator=ScottPeter  dc:creator=SearlsDoc  dc:creator=ShadboltNigel  dc:creator=ShaughnessyAdrian  dctagged  death  debt  deception  delegatePack  Deliveroo  delivery  democracy  demographics  design  desires  desks  development  diet  digitalDualism  digitalIdentity  digitalLiteracy  Dilbert  disaster  discipline  discounts  dishonesty  disillusionment  disruption  diversity  dresses  drinks  drones  dropshipping  drugs  earthquake  ebooks  ECF  economics  economy  edgerank  education  Egypt  election  electronics  elitism  email  emotion  employers  employment  engineering  entrepreneurialism  entrepreneurship  environment  estateAgents  ethicalConsumerism  ethics  etiquette  EU  events  exclusion  exploitation  extremism  fabrication  facebook  FacebookLike  facialRecognition  fake  Farmville  fascism  fashion  fastFood  features  feeds  fees  feminism  festivals  FGW  FIFA  FigesOrlando  filesharing  filetype:pdf  film  filterBubble  filtering  finance  financialisation  fines  firehose  FirstGreatWestern  FirstMonday  fitness  Flashman  food  FooFighters  football  FourSquare  free  fruit  fuckbing  gadgets  gallery  gambling  game  gamers  games  gamification  gaming  GDPR  gender  GenerationY  gentrification  geo  Gezi  Glaceau  globalisation  Google  GoogleGlass  GoogleMaps  government  Gramsci  GramsciAntonio  grapes  graphics  graphs  GraphSearch  GrohlDave  Groupon  Guardian  guidelines  harassment  HariJohann  hashtag  HawillaJose  health  healthcare  higherEducation  hipsters  history  hoax  homelessness  honesty  HOPA  hops  Horse_ebooks  hotspot  housing  Hoxton  HTML  humanities  humour  hype  ICO  identity  ideology  image  images  immaterialLabour  impact  incentives  incentivisation  inclusion  individualism  inequality  infantilism  influence  information  innovation  Instagram  instrumentalisation  insurance  Internet  InternetOfThings  interview  intimacy  iphone  IPR  ISP  Istanbul  IVR  Janet  Japan  Jelly  Jisc  JISC  JobsSteve  journalism  junkmail  Kenya  Kindle  Klout  knowledge  labour  LabourParty  LadyGaga  language  laptops  lateCapitalism  leadership  leagueTables  LeatherStephen  legal  legitimacy  LehrerJonah  libertarianism  libraries  like  likes  LinkedIn  linking  linklove  literacy  loans  loansharks  localGovernment  location  LOCOG  logging  London  London2012  looting  loyalty  loyaltyCards  luxury  machineLearning  Mailchimp  management  Manchester  manipulation  manufacturing  marginalisation  marketing  marketisation  markets  Marxism  masculinity  MasonPaul  maturity  McLuhanMarshall  media  media:document  meditation  memes  memorabilia  merchandise  metrics  microblogging  Microsoft  military  milk  mindfulness  misinformation  misogyny  MMORPG  mobile  mobilePhones  modulation  monetisation  money  monitoring  monopoly  MPs  Mudlark  multiPlayer  museums  mushots  music  musicIndustry  MySQL  narcissism  NationalGallery  NationalTheatre  NCH  neo-Nazism  neoliberalism  neoreactionism  network  networks  NewLabour  news  newspapers  NewStatesman  NewYorkTimes  NHS  Nike  normalisation  normcore  nostalgia  NRx  NSA  nsfw  nuisance  ObamaBarack  obesity  obfuscation  Observer  obsolescence  Occupy  offers  offices  OFT  OliverJamie  olympics  Olympics2012  OpenGraphProtocol  openness  OpenSource  orange  organisationalValues  organisations  OvertonWindow  ownership  Panopticon  paper  Paris  Parliament  parody  party  passion  patterns  PECR  Peers  Pepsi  performance  personalBrand  personalBranding  personalData  personalisation  phone  Phorm  photography  pixelTracking  plagiarism  playlists  Plymouth  Pokemon  PokemonGo  policing  policy  politics  PonziScheme  pop  Pope  PopeBenedict  popularity  post-capitalism  post-nationalism  poverty  power  Powerpoint  PPI  PR  precarity  prediction  predictions  presentation  presentations  Pret  PretAManger  prices  privacy  private  privatisation  privilege  processedFood  profile  profiling  programming  promotion  pronunciation  propaganda  property  protest  ProvostMark  pseudonymity  psychographics  psychology  public  publishing  QRCodes  QRcodes  qualifications  quality  quantifiedSelf  quantity  Quora  Radio4  ranking  rating  rationalism  reading  ReadWriteWeb  recommendations  recruiting  recruitment  regulation  relationships  renting  reputation  research  resignation  resistance  retail  rewards  rights  riot  robots  rock  RoddickAnita  RoyalMail  Sainsbury's  sales  SandersBernie  sandwiches  scarcity  schools  scraping  search  searchEngineOptimisation  SecondLife  security  selection  selfies  selfishness  SEO  sexism  ShappsGrant  sharing  sharingEconomy  shirts  Shopify  shopping  Shoreditch  SiliconValley  sincerity  singlePlayer  slides  slideshare  smartPhones  smoking  snacking  SocialChain  socialGraph  socialMedia  socialMovements  socialNetworking  socialSearch  socialSoftware  socialWeb  society  sockpuppetry  software  solutionism  SouthAfrica  space  spam  spammers  sponsorship  sport  standards  startupBritain  state  stereotypes  stereotyping  streaming  stress  strip  students  SturgeonNicola  subcultures  subscription  sugar  Sunderland  supermarkets  surveillance  sustainability  swearing  SXSW  symmetry  targeting  tax  taxation  taxAvoidance  TeaParty  techcrunch  technology  TED  TEF  telephone  television  terminology  terrorism  text  TfL  Thatcher  ThirdTribe  threats  tobacco  toilets  TopShop  torch  ToryParty  tracking  train  transparency  transport  travel  trollgaze  trolling  TrumpDonald  trust  tuitionFees  Tumblr  TurkleSherry  Twitter  Uber  Uganda  UK  ukriots  universities  URI  URIShorteners  USA  usability  values  Vice  video  violence  viral  virality  virtualAssistant  virtualRevolution  VitaminWater  Vodafone  voice  voiceRecognition  W3C  Waitrose  walledGarden  WallStreetJournal  WarnerJack  watch  water  wealth  wearables  Web  Web2.0  WebbJeffrey  webcam  weblog  weblogging  weirdTwitter  whiteboard  whiteSupremacism  wikipedia  wikipediaPage  Windows7  wine  Wired  wireless  women  Wonga  work  workingClass  WorldCup  WorldCup1970  WorldCup2010  writing  WSJ  wtf  xtranormal  Yahoo  youth  youtube  zomg  ZuckerbergMark  Zynga 

Copy this bookmark: