petej + marketing   346

Force Fed — Real Life
This was the dream of the early internet utopians: that “the web” was a form of real anarchy, a totally voluntary system of association, interest, and desire. But of course, the internet was created and has evolved to serve the needs of capital, not the people who use it. Technology companies have recognized the possibilities for social domination opened up by increasingly geographically dispersed workplaces and communities. And the algorithmic discipline they have developed has a corresponding geopolitical imaginary.

Unlike the liberals, who have proved utterly incapable of a coherent political vision moving forward, tech libertarians have recognized the imminent collapse of the nation-state and its nonsovereignty in the face of global capital. Seeing that London, Tokyo, and New York City have more in common with each other than with Birmingham, Osaka, or Albany, they envision the political return of much smaller sociopolitical units capable of serving as effective nodes in integrated global flows without all the hang-ups of nations, borders, or social services. The “neoreactionary” right wing of this group advocates the return of monarchy, while the Burning Man–types dream of seasteading city-states, or California splitting into six parts. But in all these visions, corporate sovereigns replace national ones. The internet economy is set up to deliver and manage such a world.

The tech-futurists are post-nationalists; theirs is a fundamentally different vision from that of the neo-fascists currently rising to power. The resurgent nationalism and ethno-fascism represented by the likes of Donald Trump are a counter-tendency that wants to reinvigorate the nation-state through virulent racism and hard borders. Despite their far-reaching hopes for ethnic cleansing, these neo-fascists lack a transformative economic vision. They may be able to plunder the wealth of the wrong types of people — queers, Black people, Muslims, immigrants, Jews — who their program of intensified policing, both at borders and internally, would make vulnerable to further robbery, low-wage exploitation, or prison enslavement. Combined with total deregulation and the selling off of what’s left of the social democratic state in one last cash grab, the strategy could offer continued profits and stability of the system for the medium term. But fascist nationalism has no more ability than neoliberalism to actually solve the economic crises of capitalism or save the nation-state.
games  gaming  YouTube  recommendations  algorithms  extremism  neo-Nazism  targeting  profiling  marketing  correlation  masculinity  whiteSupremacism  predictions  conformity  stereotyping  NRx  neoreactionism  libertarianism  post-nationalism  fascism 
november 2018 by petej
Make junk food expensive, and children will go hungry | Phil McDuff | Opinion | The Guardian
We shy away from policies that would address these broader structural issues because we have become more terrified of the negative outcomes of government interference in markets than of the negative outcomes of government inaction. We run scared from policies that would increase wages and leisure time, because “the economy” might suffer – as if it were an angry volcano god to be placated with human sacrifice. We have “reformed” the welfare state into tatters because we think it’s more important that absolutely nobody gets a penny more than they “deserve” than it is to ensure that everyone has the capacity to eat and live well. And while the Tories are all over the idea that reducing tax will leave people with more money in their pocket, they often seem blind to the fact that for people with low incomes their rent and bills eat up a much bigger proportion of their wages than tax.

What’s left for policymakers? Mucking about on the edges, pilot schemes and programmes to nudge or price people into healthier choices. None are going to work unless we alter the structure of society and make these choices accessible. It’s time to stop trying to fix the symptoms of an unhealthy society – and start treating the causes.
food  poverty  health  fastFood  obesity  marketing  prices  class  OliverJamie  SturgeonNicola  UK  politics  dctagged  dc:creator=McDuffPhil 
may 2018 by petej
There’s No Such Thing as a Free Watch - Topic
Meanwhile, even if the brand is a fiction, the object is not. Given the utter impossibility of uncovering its true origin, the watch itself – its cheap plastic face, lack of markings, and the confounding texture of its band (which one visitor to the Bureau speculated was not even metal, but metal-plated plastic) – acquires a new aura, a new a sense of mystery. It is a physical witness. Amidst the shifting winds of Alibaba sites, dropshipping networks, Shopify templates, Instagram accounts and someone somewhere concocting the details of “Our Story,” a watch was formed, like a sudden precipitate in an unstable cloud. And almost immediately after being produced, it is reviled, doomed to live out its stainless steel life, less a teller of time than an incarnation of petty deception. In that sense, it may be the best artifact of capitalism one could ask for.
Shopify  watch  Instagram  facebook  retail  Alibaba  AliExpress  China  dropshipping  advertising  marketing  brands  capitalism 
january 2018 by petej
People Don't Buy Products, They Buy Better Versions of Themselves - The Buffer Blog
People don’t buy products; they buy better versions of themselves. When you’re trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?
marketing  features  benefits  identity  psychology  neoliberalism 
may 2017 by petej
What Is Pokemon Go? - The Atlantic
"And while Pokémon is popular and basically harmless, the alternating reality it offers is still that of a branded, licensed, kiddie cock-fighting fantasy."

"Pokémon Go can be both a delightful new mechanism for urban and social discovery, and also a ghastly reminder that when it comes to culture, sequels rule. It’s easy to look at Pokémon Go and wonder if the game’s success might underwrite other, less trite or brazenly commercial examples of the genre. But that’s what the creators of pervasive games have been thinking for years, and still almost all of them are advertisements. Reality is and always has been augmented, it turns out. But not with video feeds of twenty-year old monsters in balls atop local landmarks. Rather, with swindlers shilling their wares to the everyfolk, whose ensuing dance of embrace and resistance is always as beautiful as it is ugly."
games  ARG  Pokemon  PokemonGo  business  marketing  Google  advertising  dctagged  dc:craetor=BogostIan  augmentedReality 
july 2016 by petej
How the super-rich shop - Telegraph
"Eighty percent of the world’s super rich grew richer last year. Anticipating what they want – often before they know it themselves – is now a full-time occupation at some brands.

Net-a-Porter has an elite army of 35 multi-lingual personal stylists who travel the globe bringing their expertise and services directly to the client. Dolce & Gabbana, Louis Vuitton and Chanel have teams dedicated to ring-fencing large areas of the world’s more scenic destinations for their next Alta Moda or Métiers d’Art shows. All of these brands invite clients for several days of spectacular dinners, private parties and complementary cultural events, be it an exceptional camel tour of the desert or a boat trip to the designer’s residence.

It is no longer enough to create rare, lavish clothes – companies must provide their high net worth clients with the opportunity and environment in which to wear them – preferably in the company of other VVIPs. Since the advent of ‘masstige’ (accessible luxury) exclusive brands have been trying to reclaim true luxury by stressing its inaccessibility."
retail  shopping  wealth  luxury  exclusion  branding  marketing 
december 2015 by petej
The metrics dilemma | HEFCE blog
What if all UK institutions made a stand against global rankings, and stopped using them for promotional purposes?
education  higherEducation  universities  research  assessment  metrics  ranking  leagueTables  marketing  dctagged  dc:creator=ShadboltNigel 
july 2015 by petej
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