petej + dc:creator=horningrob   68

Internal exile — fake news
"If you are content getting your information from Facebook, you can rest assured that you are only entertained and not informed."
Facebook  news  misinformation  entertainment  media  journalism  truth  authenticity  dctagged  dc:creator=HorningRob 
november 2016 by petej
Wizards of Like – The New Inquiry
"So Facebook is not responding to the demands of fickle users who don’t like Upworthy links. Instead Facebook is effectively producing fickle consumers (whose one-dimensional attention span is ever shallower) to drive harder bargains with those who want to sponsor News Feed posts and have them show up more prominently. By design, the algorithm exhausts us on successful content types and renders them boring, redundant, overexposed. The newsfeed algorithm destroys organic reach so that Facebook can sell reach in the form of sponsored posts.

The eradication of “substance, nuance, sadness, and anything that provoked thought“ from News Feed content is the prerequisite to make ads acceptable as content there. It is not an unfortunate unintended consequence; it is the premise that makes News Feed work as it is supposed to, as an ad conduit. The algorithm is there to make the News Feed into commercial broadcast television and to guarantee a suitably passive audience for it. Like TV has long done, they’re just giving the people what they want."
Facebook  algorithms  attention  FacebookLike  ranking  advertising  dctagged  dc:creator=HorningRob 
march 2016 by petej
Internal exile — authentic sharing
"Sharing companies do nothing to facilitate that sort of interaction; indeed they thrive by doing the opposite. (Authenticity marketing does the same thing; it precludes the possibility of authenticity by co-opting it.) They subsume more types of interaction and exchange to market structures. They are popular because they do what brand communities do: They allow people to extract value from strangers without the hassle of having to dealing with them directly. Sharing companies and brand communities mediate social relations and make them seem less risky. Actual community is full of friction and unresolvable competing agendas; sharing apps’ main function is to eradicate friction and render all parties’ agenda uniform: let’s make a deal.

When sharing companies celebrate the idea of community, they mean brand community. And if they appropriate rhetoric about breaking down the attachment to owning goods as a means of signifying identity and inclusion, it’s certainly not because they care about abolishing personal property, or pride in it. It’s because they are trying to sell their brand as an alternative to the bother of actually having to come up with a real alternative to product-based personal identity."
sharing  economy  consumers  ownership  renting  identity  community  authenticity  marketing  dctagged  dc:creator=HorningRob  sharingEconomy 
january 2015 by petej
No Life Stories – The New Inquiry
"By trading narratives for Big Data, emotions are left with no basis in any belief system. You won’t need a reason to feel anything, and feeling can’t serve as a reliable guide to action. Instead we will experience the fluctuation of feeling passively, a spectator to the spectacle of our own emotional life, which is now contained in an elaborate spreadsheet and updated as the data changes. You can’t know yourself through introspection or social engagement, but only by finding technological mirrors, whose reflection is systematically distorted in real time by their administrators. Let’s hope we don’t like what we see."
surveillance  bigData  algorithms  filtering  profiling  control  policing  marketing  normalisation  ideology  identity  authenticity  dctagged  dc:creator=HorningRob 
july 2014 by petej
Free to Choose A or B – The New Inquiry
"A/B testing, the method used in the mood-manipulation study, is a matter of slotting consumers into control groups without telling them and varying some key variables to see if it instigates sales or prompts some other profitable behavior. It is a way of harvesting users’ preferences as uncompensated market research. A/B testing enacts an obligation to choose by essentially choosing for you and tracking how you respond to your forced choice. It lays bare the phoniness of the rhetoric of consumer empowerment through customization — in the end companies like Facebook treat choice not as an expression of autonomy but as a product input that can be voluntary or forced, and the meaning of choice is not your pleasure but the company’s profit. If your preferences about Facebook’s interface compromise its profitability, you will be forced to make different choices and reap what “autonomy” you can from those.

That would seem to run against the neoliberal strategy of using subjects’ consciousness of “free” choice to control them. But as Laval and Dardot point out, “the expansion of evaluative technology as a disciplinary mode rests on the fact that the more individual calculators are supposed to be free to choose, the more they must be monitored and evaluated to obviate their fundamental opportunism and compel them to identify their interests with the organizations employing them.” Hopefully the revelation of the mood-manipulation study will remind everyone that Facebook employs its users in the guise of catering to them."
Facebook  socialMedia  manipulation  filtering  algorithms  communication  neoliberalism  choice  subjectivity  competition  power  control  unwagedLabour  unpaidLabour  digitalLabour  dctagged  dc:creator=HorningRob  research  experiment  unpaidWork 
july 2014 by petej
Vinyl re-enchantment – The New Inquiry
"I have never understood the point of Record Store Day, in part because I have not traditionally been sentimental about record stores. I tend to associate them with judgmental clerks and aggressive taste peacocking and stereos playing the most confrontational music the workers could get away with to keep the store clear of unwanted browsers. Independent record stores often seemed more like clubhouses, and I was never confident enough in my tastes to believe I could truly belong. The record store was a place where “nerds” could be vengeful bullies; now that we have a whole culture that is like that, record stores feel a bit redundant in that respect."
music  recordShops  recordStoreDay  consumerism  nostalgia  solipsism  dctagged  dc:creator=HorningRob 
june 2014 by petej
Me Meme – The New Inquiry
"The ubiquity of virality makes it seem as though one can fit in only by spreading oneself indiscriminately. Social media sustain a measurement system that makes “more attention” seem always appropriate and anything less insufficient. If your appropriated content is not circulating ever more widely, then you are disappearing. This can feel like total exclusion: You are adding nothing to the social bottom line. You are not inspiring anybody. But it is also a confirmation of the other sort of “authentic” self that must disappear to actually exist."
socialMedia  identity  digitalIdentity  feeds  sharing  authenticity  branding  consumerism  marketing  normcore  virality  dctagged  dc:creator=HorningRob 
june 2014 by petej
Artistic autonomy and subsumption – The New Inquiry
"But the perspective that somehow people can be artists outside of capitalism, or prior to their experience of capitalism, is wrong. It’s not that artists are born artists, then capitalism corrupts them. It’s that capitalism sets up a situation where people with certain means can experience themselves as artists and try to move away from more determined-seeming modes of subejctivity within capitalism. The “artists” have the wherewithal and the habitus to try to distance themselves from wage drudgery and meaningless work and declare themselves autonomous — but within capitalism. It’s a measure of capitalism’s continued success and expansion that more and more people feel confident in describing themselves as creative, as artists. The neoliberalist turn hinges precisely on this, that more and more people can imagine themselves artists — in part because ordinary consumption has become a mode of personal expression, in part because capital has placed various forms of audience-building media at nearly every nonimpoverished individual’s disposal, in part because every scrap of one’s life gets turned to account as reputation, as human capital. We get an audience for our creative autonomy in action, a scenario which depends on (is subsumed by) the apparatus of communicative capitalism. If we are being “creative” without an audience, it no longer registers as an expression of autonomy; social media has crowded out the space in which an individual could be content to create without spectators. Now that is simply a failure of nerve, not independence — it’s too easy to circulate one’s gestures of creativity to rest easy in obscurity."
capitalism  art  creativity  subsumption  autonomy  marketisation  work  leisure  entrepreneurialism  neoliberalism  dctagged  dc:creator=HorningRob 
april 2014 by petej
The taste of circulation – The New Inquiry
"Now, when I hit upon an article that starts me thinking, I excerpt a sentence of it on Twitter and start firing off aphoristic tweets. I don’t worry about ordering my thoughts into a sequential argument, or revising my first impressions much. I don’t try to build toward a conclusion; rather I try to draw conclusions that seem to require no build-up, no particular justification to be superficially plausible. And then, more often than not, I will monitor what sort of reaction these statements get to assess their accuracy, their resonance. At best, my process of deliberation and further reading on the subject gets replaced by immediate Twitter conversations with other people. At worst, tweeting pre-empts my doing any further thinking, since I am satisfied with merely charting the response."
Twitter  writing  thinking  speed  attention  sharing  blogging  socialMedia  dctagged  dc:creator=HorningRob 
october 2013 by petej
Reputation scores and hedged friendship – The New Inquiry
"Thanks to social media, the pressure to conform leads not to occasional, discrete moments of inner struggle but the demand of a constant performance of credible normality. It’s exhausting work; luckily algorithms are assessing our data to tell us just what would be normal for us to do next."
identity  digitalIdentity  reputation  socialMedia  dctagged  dc:creator=HorningRob 
april 2013 by petej
Beyond Terrordome – The New Inquiry
'Nothing you do within Facebook can be “just what people do” — it’s always available to being reprocessed in an effort to reprocess you. This is the paranoid flip side to the feeling of autonomy that comes with being constantly hailed as an individual. You have the illusion that you can pilot your way through social life however you please from behind the personalized dashboard of Facebook, but then of course you realize that the screen is also the window of your zoo cage.'
Facebook  socialMedia  reputation  surveillance  control  identity  digitalIdentity  advertising  commodification  socialNetworking  dctagged  dc:creator=HorningRob 
march 2013 by petej
Social discovery vs. sociability – The New Inquiry
"The ability to experience sociability lies in the ability to not be fully oneself at every public moment — it depends on the plausibility of personal anonymity, which is being eroded by social media. But our online activity doesn’t have to be dictated by the for-profit companies that seek to structure our experience of ubiquitous connectivity and determine the sort of subjectivity it can support for us. I think that is what Adrian Chen is basically arguing here. We can try to salvage sociability from social media, use online connectivity not to try to define ourselves perfectly (an impossible, endless endeavor that leads to frustration, anger, envy) but to undo ourselves over and over."
relationships  digitalIdentity  identity  socialMedia  sociability  dctagged  dc:creator=HorningRob 
february 2013 by petej
The master-smartphone dialectic – The New Inquiry
But most corporate employees know that this sort of discourse is meant to separate the lackluster employees from the dedicated ones. They know it is a trap. The employees who effectively manage themselves and deserve eventual promotion are the ones who drive themselves the hardest in the face of such advice. The “balance” rhetoric sets a bar employees know they are supposed to clear to make themselves exceptional. It’s a cloaked motivational tool to discredit the entire notion of work-life balance.
mobilePhones  mobile  work  communication  postFordism  hyperconnectivity  technology  flexibility  dctagged  dc:creator=HorningRob  employment  workLifeBalance  work-life-balance 
march 2012 by petej
Predictive analytics and information camouflage – The New Inquiry
The underlying implication is we can’t do anything about it really, innovation must press on (and innovation always means at its root more aggressive and irresistible selling techniques), so let’s enjoy our time on the march instead of making it an unnecessary trail of tears.
marketing  profiling  advertising  dataMining  privacy  dctagged  dc:creator=HorningRob 
february 2012 by petej
Precarity and “affective resistance” – The New Inquiry
social media come in handy as a “socket” to plug into and extract energy for this process and also give it an outlet, thus providing social-media services with content. But rather than spawn “precarious optimism,” social media in this context yield another iteration of neoliberalist economic competition, only now one’s life story (or identity in process) competes for attention among a cacophony of other ones. The precarity-driven identity work is subsumed into an unregulated online labor market. The positive affect that results from successful self-branding sugarcoats the misery of having to market-test an identity in the first place.

I’m highly sympathetic to that view, as that fits a little better with my old analysis: precarity creates a self-sustaining ideological energy that hinges on our preoccupation with our individuality, our unique destiny, our special distinctive abilities. Social media provide the institutional infrastructure for that ideological energy, foreclosing on the possibility that the alternative subjectivities can ever thrive.
precarity  precariat  class  identity  affectiveResistance  socialMedia  capitalism  dctagged  dc:creator=HorningRob 
february 2012 by petej

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