petej + businessmodels   414

Facebook extremism and fake news: How Facebook is training us to be conspiracy theorists — Quartz
And the problem is that—unlike previous social sites—Facebook doesn’t know, because from Facebook’s perspective they have two goals, and neither is about the quality of the community or well-being of its members. The first goal is to keep you creating Facebook content in the form of shares, likes, and comments. Any value you get out of it as a person is not a direct Facebook concern, except as it impacts those goals. And so Facebook is designed to make you share without reading, and like without thinking, because that is how Facebook makes its money and lock-in, by having you create social content (and personal marketing data) it can use.

The second Facebook goal is to keep you on the site at all costs, since this is where they can serve you ads. And this leads to another problem we can talk about more fully in another post. Your average news story — something from the New York Times on a history of the Alt-Right, for example — won’t get clicked, because Facebook has built their environment to resist people clicking external links. Marketers figured this out and realized that to get you to click they had to up the ante. So they produced conspiracy sites that have carefully designed, fictional stories that are inflammatory enough that you *will* click.

In other words, the consipiracy clickbait sites appeared as a reaction to a Facebook interface that resisted external linking. And this is why fake news does better on Facebook than real news.

To be as clear as I possibly can—by setting up this dynamic, Facebook simultaneously set up the perfect conspiracy replication machine and incentivized the creation of a new breed of conspiracy clickbait sites.
Facebook  socialSoftware  bias  design  extremism  conspiracyTheory  belief  businessModels  truth  trust  familiarity  whiteSupremacism  misinformation 
5 weeks ago by petej
Zuckerberg’s new privacy essay shows why Facebook needs to be broken up - MIT Technology Review
By narrowly construing privacy to be almost exclusively about end-to-end encryption that would prevent a would-be eavesdropper from intercepting communications, he manages to avoid having to think about Facebook’s weaknesses and missteps. Privacy is not just about keeping secrets. It’s also about how flows of information shape us as individuals and as a society. What we say to whom and why is a function of context. Social networks change that context, and in so doing they change the nature of privacy, in ways that are both good and bad.
Facebook  socialMedia  ZuckerbergMark  communication  privacy  business  businessModels  advertising  encryption  secrecy  context  misinformation  attention  walledGarden  monopoly  control 
6 weeks ago by petej
Capitalism’s New Clothes | Evgeny Morozov
Zuboff’s Copernican revolution is much easier to explain by its debt to Chandler than Foucault. Chandler’s own prescriptions were usually limited to demanding that managers be more responsible. Zuboff transcends such defeatism. But her double movement will not win before both managerial capitalism and surveillance capitalism are theorized as “capitalism”—a complex set of historical and social relationships between capital and labor, the state and the monetary system, the metropole and the periphery—and not just as an aggregate of individual firms responding to imperatives of technological and social change. That the latter, miniaturized account of competitive enterprise is the working definition of “capitalism” in American business schools is no reason to impoverish the broader discussion of the system’s rationales and shortcomings.
surveillanceCapitalism  ZuboffShoshana  surveillance  Facebook  Google  businessModels  economics  capitalism  SiliconValley  power  control  ChandlerAlfred  HarvardBusinessSchool  managerialism  ParsonsTalcott  data  predictions  behaviour  Apple  Negri  autonomism  Italy  socialFactory  multitude  post-industrialism  Blairism  Taylorism  extractivism  advertising  Amazon  Uber  dctagged  dc:creator=MorozovEvgeny 
7 weeks ago by petej
'The goal is to automate us': welcome to the age of surveillance capitalism | Technology | The Guardian
For example, the idea of “data ownership” is often championed as a solution. But what is the point of owning data that should not exist in the first place? All that does is further institutionalise and legitimate data capture. It’s like negotiating how many hours a day a seven-year-old should be allowed to work, rather than contesting the fundamental legitimacy of child labour. Data ownership also fails to reckon with the realities of behavioural surplus. Surveillance capitalists extract predictive value from the exclamation points in your post, not merely the content of what you write, or from how you walk and not merely where you walk. Users might get “ownership” of the data that they give to surveillance capitalists in the first place, but they will not get ownership of the surplus or the predictions gleaned from it – not without new legal concepts built on an understanding of these operations.
technology  businessModels  surveillance  surveillanceCapitalism  tracking  predictions  manipulation  personalisation  power  democracy  Facebook  Google  advertising  behaviour  control  dataProtection  ownership  GDPR  dctagged  dc:creator=ZuboffShoshana 
12 weeks ago by petej
The Cost of Living in Mark Zuckerberg’s Internet Empire - The Ringer
From Zuckerberg’s perspective, the whole point of Facebook has always been to bring people together. Well, nothing brings people together like an empire. Talk about engagement with a platform! The question, for those of us who would prefer to remain barbarians (and who hold out hope of someday sacking Rome), is how does he imagine an empire expands its borders? Who is Facebook making war on, if not us?
Facebook  socialMedia  personalData  misuse  leaks  privacy  Netflix  Spotify  advertising  surveillanceCapitalism  businessModels  ZuckerbergMark  power 
december 2018 by petej
How to Survive the Next Era of Tech (Slow Down and Be Mindful) - The New York Times
That’s why the most important lesson I’ve gleaned in writing this column is this: Just slow down. Don’t jump on the newest thing. If it isn’t plagued with bugs or security nightmares, some other unexpected, emergent risk probably lies within it — and whatever its short-term benefits, you may live to regret it.

Yes, tech could make everything better. But we should be on guard for the ways it could make things worse — how self-driving cars could induce sprawl, how the “internet of things” could provoke apocalypse, how social media could ruin democracy.

Are these unlikely dangers? Maybe. But we live in unpredictable times. The unlikely happens. Be careful. Go slow.
technology  ethics  businessModels  advertising  Google  surveillanceCapitalism  Facebook  trust  pace 
december 2018 by petej
getting real about Facebook – Snakes and Ladders
Facebook will not “change its mindset.” Ever.

Facebook’s “goal” is not “total connectedness,” it is the monopolization and monetization of your attention.

“Facebook will continue to bring thoughtless, banal harm to the world.” Period. There are no “human considerations,” nor will there ever be.

Billions of people will indeed “put up with that forever.”
Facebook  socialMedia  businessModels  regulation  power  monopolies  dctagged  dc:creator=JacobsAlan 
august 2018 by petej
After the Facebook scandal it’s time to base the digital economy on public v private ownership of data | Technology | The Guardian
We face three political options. We can continue with the current model, with Facebook, Alphabet, Amazon and others taking over more and more functions of the state. With time, perhaps, we won’t need to worry that their technologies are used to influence elections because most of our lives will depend on what happens in their boardrooms – not on what happens in our parliaments.

Alternatively, we can opt for the kind of pseudo-antiglobalism endorsed by Bannon, reclaiming some autonomy from the tech giants by over-empowering the financial sector (which Bannon, of course, also wants to tame with cryptocurrencies; we’ll see who will tame whom, but so far banks seem to have survived – and even swallowed – their challengers).

Finally, we can use the recent data controversies to articulate a truly decentralised, emancipatory politics, whereby the institutions of the state (from the national to the municipal level) will be deployed to recognise, create, and foster the creation of social rights to data. These institutions will organise various data sets into pools with differentiated access conditions. They will also ensure that those with good ideas that have little commercial viability but promise major social impact would receive venture funding and realise those ideas on top of those data pools.

Rethinking many of the existing institutions in which citizens seem to have lost trust along such lines would go a long way towards addressing the profound sense of alienation from public and political life felt across the globe. It won’t be easy but it can still be done. This, however, might not be the case 10 or even five years from now, as the long-term political and economic costs of data extractivism come to the surface. The data wells inside ourselves, like all those other drilling sites, won’t last for ever either.
Facebook  socialMedia  personalData  surveillanceCapitalism  businessModels  targeting  profiling  advertising  subscription  ownership  dataProtection  dctagged  dc:creator=MorozovEvgeny  dataMining 
april 2018 by petej
“This Is Serious”: Facebook Begins Its Downward Spiral | Vanity Fair
But one thing is certain. For years, Zuckerberg and Facebook have tromped through the technology landscape and demolished everything that stood in the way. This was done without any reprisal, without any consequence. In fact, each time the company destroyed a competitor, or found a way around traditional regulatory concerns, the valuation of Facebook would go up. But now, it seems that all of those actions are coming back to haunt the company, and social media as a whole. Facebook was always famous for the sign that hung in its offices, written in big red type on a white background, that said “Move Fast and Break Things.” And every time I think about the company, I realize it has done just that—to itself. But I think that Zuckerberg, and the people who work at Facebook, also realize that the things they have broken are things that are going to be very difficult to put back together.
Facebook  ZuckerbergMark  business  power  socialMedia  privacy  surveillanceCapitalism  businessModels  competition  ruthlessness 
january 2018 by petej
A mission for journalism in a time of crisis | News | The Guardian
"But our guiding focus, especially in countries such as Britain, the US and Australia, will be to challenge the economic assumptions of the past three decades, which have extended market values such as competition and self-interest far beyond their natural sphere and seized the public realm. We will explore other principles and avenues through which to organise society for the common good."
Guardian  journalism  history  PeterlooMassacre  TaylorJohnEdward  cotton  slavery  ScottCP  Ireland  colonialism  technology  informationTechnology  Internet  businessModels  advertising  Facebook  algorithms  trust  diversity  Brexit  TrumpDonald  polarisation  inequality  resentment  politics  radicalism  dctagged  dc:creator=VinerKatharine 
november 2017 by petej
When it comes to internet privacy, be very afraid, analyst suggests | Harvard Gazette
Europe has more stringent privacy regulations than the United States. In general, Americans tend to mistrust government and trust corporations. Europeans tend to trust government and mistrust corporations. The result is that there are more controls over government surveillance in the U.S. than in Europe. On the other hand, Europe constrains its corporations to a much greater degree than the U.S. does. U.S. law has a hands-off way of treating internet companies. Computerized systems, for example, are exempt from many normal product-liability laws. This was originally done out of the fear of stifling innovation.
Internet  surveillance  privacy  tracking  security  businessModels  regulation  USA  Europe  personalData  Google 
august 2017 by petej
John Lanchester reviews ‘The Attention Merchants’ by Tim Wu, ‘Chaos Monkeys’ by Antonio García Martínez and ‘Move Fast and Break Things’ by Jonathan Taplin · LRB 17 August 2017
"What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality. Note that the company’s knowledge about its users isn’t used merely to target ads but to shape the flow of news to them. Since there is so much content posted on the site, the algorithms used to filter and direct that content are the thing that determines what you see: people think their news feed is largely to do with their friends and interests, and it sort of is, with the crucial proviso that it is their friends and interests as mediated by the commercial interests of Facebook. Your eyes are directed towards the place where they are most valuable for Facebook."

"Here in the rich world, the focus is more on monetisation, and it’s in this area that I have to admit something which is probably already apparent. I am scared of Facebook. The company’s ambition, its ruthlessness, and its lack of a moral compass scare me. It goes back to that moment of its creation, Zuckerberg at his keyboard after a few drinks creating a website to compare people’s appearance, not for any real reason other than that he was able to do it. That’s the crucial thing about Facebook, the main thing which isn’t understood about its motivation: it does things because it can. Zuckerberg knows how to do something, and other people don’t, so he does it. Motivation of that type doesn’t work in the Hollywood version of life, so Aaron Sorkin had to give Zuck a motive to do with social aspiration and rejection. But that’s wrong, completely wrong. He isn’t motivated by that kind of garden-variety psychology. He does this because he can, and justifications about ‘connection’ and ‘community’ are ex post facto rationalisations. The drive is simpler and more basic. That’s why the impulse to growth has been so fundamental to the company, which is in many respects more like a virus than it is like a business. Grow and multiply and monetise. Why? There is no why. Because.

Automation and artificial intelligence are going to have a big impact in all kinds of worlds. These technologies are new and real and they are coming soon. Facebook is deeply interested in these trends. We don’t know where this is going, we don’t know what the social costs and consequences will be, we don’t know what will be the next area of life to be hollowed out, the next business model to be destroyed, the next company to go the way of Polaroid or the next business to go the way of journalism or the next set of tools and techniques to become available to the people who used Facebook to manipulate the elections of 2016. We just don’t know what’s next, but we know it’s likely to be consequential, and that a big part will be played by the world’s biggest social network. On the evidence of Facebook’s actions so far, it’s impossible to face this prospect without unease."
Facebook  socialMedia  ZuckerbergMark  attention  business  psychology  ThielPeter  mimeticDesire  GiraudRene  filterBubble  identity  fakeNews  misinformation  Russia  TrumpDonald  advertising  surveillance  surveillanceCapitalism  businessModels  targeting  personalData  monetisation  tracking  Experian  creditCards  algorithms  auctions  Google  monopoly  duopoly  manipulation  emotion  happiness  mentalHealth  dctagged  dc:creator=LanchesterJohn  LRB 
august 2017 by petej
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