petej + branding   106

How Millennials Became The Burnout Generation
Those expectations encapsulate the millennial rearing project, in which students internalize the need to find employment that reflects well on their parents (steady, decently paying, recognizable as a “good job”) that’s also impressive to their peers (at a “cool” company) and fulfills what they’ve been told has been the end goal of all of this childhood optimization: doing work that you’re passionate about.
millennials  mentalHealth  stress  burnout  work  overwork  insecurity  instability  money  debt  precarity  education  parenting  DWYL  passion  jobs  employment  socialMedia  Instagram  identity  performance  branding  exploitation  acquiescence  women  culture  politics  lateCapitalism 
january 2019 by petej
How the super-rich shop - Telegraph
"Eighty percent of the world’s super rich grew richer last year. Anticipating what they want – often before they know it themselves – is now a full-time occupation at some brands.

Net-a-Porter has an elite army of 35 multi-lingual personal stylists who travel the globe bringing their expertise and services directly to the client. Dolce & Gabbana, Louis Vuitton and Chanel have teams dedicated to ring-fencing large areas of the world’s more scenic destinations for their next Alta Moda or Métiers d’Art shows. All of these brands invite clients for several days of spectacular dinners, private parties and complementary cultural events, be it an exceptional camel tour of the desert or a boat trip to the designer’s residence.

It is no longer enough to create rare, lavish clothes – companies must provide their high net worth clients with the opportunity and environment in which to wear them – preferably in the company of other VVIPs. Since the advent of ‘masstige’ (accessible luxury) exclusive brands have been trying to reclaim true luxury by stressing its inaccessibility."
retail  shopping  wealth  luxury  exclusion  branding  marketing 
december 2015 by petej
The Color of Disruption - The Awl
The result is that chartreuse has become “the new bright orange,” Bamburg says. “Ten or fifteen years ago, bright orange was the hot color of the moment—it was vivid and exciting, but because it got so overused, it fell out of favor. Chartreuse is in that camp now."
SiliconValley  startups  culture  design  branding  chartreuse  business  fashion 
august 2015 by petej
The Cult of Sharing
"None of the users of the new profit-driven services are under any delusion that they are transacting with others—the term sharing economy even highlights this fact. What’s crucial to realize is that proponents of “sharing” are reinventing our understanding of economic relations between individuals so that they no longer imply individualism, greed or self-interest. Instead, we’re led to believe that commerce conducted on their platforms is ultimately about generosity, helpfulness, community-building, and love."
sharing  economy  Airbnb  SiliconValley  politics  community  branding  marketing  advertising  loyalty  cults  ideology  AtkinDouglas  Peers  BodyShop  RoddickAnita  ethicalConsumerism  consumerism  employment  conditions  precarity  inequality  dctagged  dc:creator=BulajewskiMike  sharingEconomy 
august 2014 by petej
Me Meme – The New Inquiry
"The ubiquity of virality makes it seem as though one can fit in only by spreading oneself indiscriminately. Social media sustain a measurement system that makes “more attention” seem always appropriate and anything less insufficient. If your appropriated content is not circulating ever more widely, then you are disappearing. This can feel like total exclusion: You are adding nothing to the social bottom line. You are not inspiring anybody. But it is also a confirmation of the other sort of “authentic” self that must disappear to actually exist."
socialMedia  identity  digitalIdentity  feeds  sharing  authenticity  branding  consumerism  marketing  normcore  virality  dctagged  dc:creator=HorningRob 
june 2014 by petej
Tech Workers, Political Speech and Economic Threat, by Shanley Kane | Model View Culture
"Tech culture’s transformation of personal identity into a company asset and site of economic exchange between employee and corporation goes largely unexamined, even though it is one of the most powerful forces threatening political speech across the industry -- both enforcing silence and isolating activists, critics, feminists, allies and many others who speak out from tech’s economic and social opportunities."
work  labour  employment  employers  branding  identity  affect  coercion  discipline  inequality  exclusion  change  activism 
june 2014 by petej
In Defense of Getting Personal on Twitter - The Digital Campus 2014 - The Chronicle of Higher Education
"I concluded that social media made it possible for the norms of work, marketing, and advertising to penetrate further into people’s lives, not just in terms of answering emails on the weekend or being permanently "on call," but into our very self-expression and relationships to others. Always self-censoring with the idea that an employer is looking makes it impossible for any sort of genuine self-expression, and also sets the idea that corporations should have veto power over how we use the most powerful medium of self-publishing ever invented. Ironically, this admonishment is often couched in a wishy-washy veneer of "authenticity." Self-branding experts will advise to always "be yourself" on social media, not simply for personal expression, but to attract audiences. Authenticity, then, is not about "being yourself," but about fitting into a very narrow box built by a profit-driven enterprise."
socialMedia  identity  digitalIdentity  authenticity  branding  commodification  personalBrand  censorship  control 
april 2014 by petej
Against Efficiency Machines | thread & circuits
THIS IS FANTASTIC.

"I began blogging in 1998, before the coinage of “blog.” I was a graduate student at the time, but I already had a long history with writing in public, and it didn’t occur to me that I wrote for anyone besides a handful of other junior scholars and punks – in other words, others like me. But in the ever more saturated digital age, blogging has changed, at least for me. My experience of writing online is less informal experimentation and wild theorizing, and more multitudinous, increasingly professionalizing “interaction,” or what feels like immaterial labor, with electronic media and other never-sleeping machines. While I once enjoyed the conversations made possible through long-distance forms, I now find that I want more time apart from the imperative for continuous production and volitional surveillance. I link my now ambivalent response to blogging, coding, and its other cousins as imperative for scholarly relevance to neoliberalism and its demands for flexible subjects, immaterial labor, round-the-clock consumption, and the commodification of the self."
academia  universities  blogging  writing  socialMedia  branding  reputation  commodification  surveillance  neoliberalism  marketisation  immaterialLabour  digitalLabour  unpaidWork  unpaidLabour  unwagedLabour 
november 2013 by petej
BBC News - News International changes name to News UK
"the new name is an attempt at "brand decontamination" following months of negative headlines surrounding the News International brand."
NewsInternational  NewsUK  hackgate  newspapers  media  press  branding 
june 2013 by petej
Kosmograd: Olympics Brand Exclusion Zone
"The Sports Direct Arena in Newcastle will have to revert back to St. James Park for the duration of the Olympics."
olympics  Olympics2012  London2012  advertising  branding  sponsorship  regulation 
may 2012 by petej
The part designers have played in the London riots: Observatory: Design Observer
"But for the past three or four decades the major role of graphic design has been to create the branding and collateral of desire. For those who can afford entry into this world — no harm is done. For those who can resist the blandishments of this world — no harm is done. But for those who have neither the education nor emotional maturity to deal with this, immense harm is done. "
riot  ukriots  looting  consumerism  design  advertising  marketing  ethics  branding  dctagged  dc:creator=ShaughnessyAdrian 
august 2011 by petej
« earlier      
per page:    204080120160

related tags

AbuDhabi  academia  acquiescence  activism  advertising  aesthetics  affect  Airbnb  Al-Nahyan  anxiety  appification  Apple  apps  appstores  architecture  Argos  art  AtkinDouglas  austerity  authenticity  Barcelona  BatemanPatrick  BBC  beer  Belarus  benefits  Bitcoin  blog  Blogger  blogging  BodyShop  books  BowieDavid  brand  branding  brands  Brewdog  BrewDog  breweries  brewing  Britishness  Buddhism  Budweiser  bullshit  burnout  business  capitalism  cartoon  celebrities  celebrity  censorship  change  chartreuse  children  CILIP  CityFootballGroup  class  co-working  coercion  colour  commodification  commoditisation  communication  community  compensation  competition  computers  conditions  consumerism  consumers  consumption  control  craftBeer  creativity  crime  crowdsourcing  cryptocurrencies  cults  culture  curation  customers  data  dc:contributor=AndersonLaurie  dc:creator=BoutinGreg  dc:creator=BulajewskiMike  dc:creator=CadwalladrCarole  dc:creator=FreemanPhil  dc:creator=HatherleyOwen  dc:creator=HorningRob  dc:creator=LadymanJames  dc:creator=MasonPaul  dc:creator=MosesJonathan  dc:creator=NicklinHannah  dc:creator=ShaughnessyAdrian  dctagged  death  debt  decentralisation  design  development  digitalIdentity  digitalLabour  discipline  disruption  dom  domains  DWYL  economics  economy  education  elitism  employers  employment  ethicalConsumerism  ethics  exclusion  exhibition  exploitation  Facebook  FACup  Farmville  fashion  feeds  feminism  festivals  filesharing  film  flexibility  food  football  forecasting  free  furniture  game  gender  globalisation  Google  Google+  GooglePlus  GQ  gTLD  Guardian  GuardiolaPep  guidelines  hackgate  harassment  health  higherEducation  homogeneity  honesty  hops  HullCity  humanities  humour  ICANN  identity  ideology  immaterialLabour  impact  India  individualism  industry  inequality  insecurity  instability  Instagram  intellectuals  internet  interview  intimacy  IPR  ITV  jobs  journalism  K-Hole  KCaCO  Kompakt  KuenssbergLaura  labour  lateCapitalism  legal  librarians  libraries  lifestyle  linkedData  Lipetsk  LOCOG  London  London2012  looting  loyalty  luxury  ManchesterCity  marketing  marketisation  Marxism  masculinity  media  memes  MenschLouise  mentalHealth  metrics  millennials  mobile  money  monopolies  music  names  nation-state  nationalIdentity  nationalism  NCH  neoliberalism  news  NewsInternational  newspapers  NewStatesman  NewsUK  Nike  Nokia  normcore  nostalgia  NYCFC  obfuscation  OliverJamie  olympics  Olympics2012  OpenSource  organisationalValues  organisations  outsourcing  overwork  parenting  parody  passion  Peers  performance  personalBrand  personalBranding  personalData  PhillipMorris  photograph  Picasa  policing  politics  popularity  populism  post-capitalism  poster  postFordism  poverty  precarity  predictions  press  privacy  private  privatisation  programming  protest  public  pubs  QRcodes  Radio4  RDF  reactions  ReadWriteWeb  regulation  representation  reputation  retail  riot  rock  RoddickAnita  Sainsbury's  scarcity  sexism  sharing  sharingEconomy  SheikhMansour  shirts  shopping  SiliconValley  slides  SlideShare  socialism  socialMedia  socialNetworking  solutionism  SorianoFerran  sponsorship  sport  startups  statistics  stress  strip  style  subsumption  Sunderland  supermarkets  surveillance  tablets  Tatarstan  techno  technology  TED  television  terminology  Tesco  theory  TLD  tobacco  TopShop  tracking  trademark  transparency  trends  trust  Twitter  UAE  UK  ukriots  uniformity  universities  UniversityOfWarwick  unpaidLabour  unpaidWork  unwagedLabour  urban  URI  USSR  values  VillageVoice  virality  visualisation  WallStreet  water  wealth  Web  weblog  welfare  WeWork  wine  Wired  women  work  workfare  workspace  WorldWarII  writing  WTF  youth  Zynga 

Copy this bookmark:



description:


tags: