petej + branding   106

How Millennials Became The Burnout Generation
Those expectations encapsulate the millennial rearing project, in which students internalize the need to find employment that reflects well on their parents (steady, decently paying, recognizable as a “good job”) that’s also impressive to their peers (at a “cool” company) and fulfills what they’ve been told has been the end goal of all of this childhood optimization: doing work that you’re passionate about.
millennials  mentalHealth  stress  burnout  work  overwork  insecurity  instability  money  debt  precarity  education  parenting  DWYL  passion  jobs  employment  socialMedia  Instagram  identity  performance  branding  exploitation  acquiescence  women  culture  politics  lateCapitalism 
january 2019 by petej
How the super-rich shop - Telegraph
"Eighty percent of the world’s super rich grew richer last year. Anticipating what they want – often before they know it themselves – is now a full-time occupation at some brands.

Net-a-Porter has an elite army of 35 multi-lingual personal stylists who travel the globe bringing their expertise and services directly to the client. Dolce & Gabbana, Louis Vuitton and Chanel have teams dedicated to ring-fencing large areas of the world’s more scenic destinations for their next Alta Moda or Métiers d’Art shows. All of these brands invite clients for several days of spectacular dinners, private parties and complementary cultural events, be it an exceptional camel tour of the desert or a boat trip to the designer’s residence.

It is no longer enough to create rare, lavish clothes – companies must provide their high net worth clients with the opportunity and environment in which to wear them – preferably in the company of other VVIPs. Since the advent of ‘masstige’ (accessible luxury) exclusive brands have been trying to reclaim true luxury by stressing its inaccessibility."
retail  shopping  wealth  luxury  exclusion  branding  marketing 
december 2015 by petej
The Color of Disruption - The Awl
The result is that chartreuse has become “the new bright orange,” Bamburg says. “Ten or fifteen years ago, bright orange was the hot color of the moment—it was vivid and exciting, but because it got so overused, it fell out of favor. Chartreuse is in that camp now."
SiliconValley  startups  culture  design  branding  chartreuse  business  fashion 
august 2015 by petej
The Cult of Sharing
"None of the users of the new profit-driven services are under any delusion that they are transacting with others—the term sharing economy even highlights this fact. What’s crucial to realize is that proponents of “sharing” are reinventing our understanding of economic relations between individuals so that they no longer imply individualism, greed or self-interest. Instead, we’re led to believe that commerce conducted on their platforms is ultimately about generosity, helpfulness, community-building, and love."
sharing  economy  Airbnb  SiliconValley  politics  community  branding  marketing  advertising  loyalty  cults  ideology  AtkinDouglas  Peers  BodyShop  RoddickAnita  ethicalConsumerism  consumerism  employment  conditions  precarity  inequality  dctagged  dc:creator=BulajewskiMike  sharingEconomy 
august 2014 by petej
Me Meme – The New Inquiry
"The ubiquity of virality makes it seem as though one can fit in only by spreading oneself indiscriminately. Social media sustain a measurement system that makes “more attention” seem always appropriate and anything less insufficient. If your appropriated content is not circulating ever more widely, then you are disappearing. This can feel like total exclusion: You are adding nothing to the social bottom line. You are not inspiring anybody. But it is also a confirmation of the other sort of “authentic” self that must disappear to actually exist."
socialMedia  identity  digitalIdentity  feeds  sharing  authenticity  branding  consumerism  marketing  normcore  virality  dctagged  dc:creator=HorningRob 
june 2014 by petej
Tech Workers, Political Speech and Economic Threat, by Shanley Kane | Model View Culture
"Tech culture’s transformation of personal identity into a company asset and site of economic exchange between employee and corporation goes largely unexamined, even though it is one of the most powerful forces threatening political speech across the industry -- both enforcing silence and isolating activists, critics, feminists, allies and many others who speak out from tech’s economic and social opportunities."
work  labour  employment  employers  branding  identity  affect  coercion  discipline  inequality  exclusion  change  activism 
june 2014 by petej
In Defense of Getting Personal on Twitter - The Digital Campus 2014 - The Chronicle of Higher Education
"I concluded that social media made it possible for the norms of work, marketing, and advertising to penetrate further into people’s lives, not just in terms of answering emails on the weekend or being permanently "on call," but into our very self-expression and relationships to others. Always self-censoring with the idea that an employer is looking makes it impossible for any sort of genuine self-expression, and also sets the idea that corporations should have veto power over how we use the most powerful medium of self-publishing ever invented. Ironically, this admonishment is often couched in a wishy-washy veneer of "authenticity." Self-branding experts will advise to always "be yourself" on social media, not simply for personal expression, but to attract audiences. Authenticity, then, is not about "being yourself," but about fitting into a very narrow box built by a profit-driven enterprise."
socialMedia  identity  digitalIdentity  authenticity  branding  commodification  personalBrand  censorship  control 
april 2014 by petej
Against Efficiency Machines | thread & circuits

"I began blogging in 1998, before the coinage of “blog.” I was a graduate student at the time, but I already had a long history with writing in public, and it didn’t occur to me that I wrote for anyone besides a handful of other junior scholars and punks – in other words, others like me. But in the ever more saturated digital age, blogging has changed, at least for me. My experience of writing online is less informal experimentation and wild theorizing, and more multitudinous, increasingly professionalizing “interaction,” or what feels like immaterial labor, with electronic media and other never-sleeping machines. While I once enjoyed the conversations made possible through long-distance forms, I now find that I want more time apart from the imperative for continuous production and volitional surveillance. I link my now ambivalent response to blogging, coding, and its other cousins as imperative for scholarly relevance to neoliberalism and its demands for flexible subjects, immaterial labor, round-the-clock consumption, and the commodification of the self."
academia  universities  blogging  writing  socialMedia  branding  reputation  commodification  surveillance  neoliberalism  marketisation  immaterialLabour  digitalLabour  unpaidWork  unpaidLabour  unwagedLabour 
november 2013 by petej
BBC News - News International changes name to News UK
"the new name is an attempt at "brand decontamination" following months of negative headlines surrounding the News International brand."
NewsInternational  NewsUK  hackgate  newspapers  media  press  branding 
june 2013 by petej
Kosmograd: Olympics Brand Exclusion Zone
"The Sports Direct Arena in Newcastle will have to revert back to St. James Park for the duration of the Olympics."
olympics  Olympics2012  London2012  advertising  branding  sponsorship  regulation 
may 2012 by petej
The part designers have played in the London riots: Observatory: Design Observer
"But for the past three or four decades the major role of graphic design has been to create the branding and collateral of desire. For those who can afford entry into this world — no harm is done. For those who can resist the blandishments of this world — no harm is done. But for those who have neither the education nor emotional maturity to deal with this, immense harm is done. "
riot  ukriots  looting  consumerism  design  advertising  marketing  ethics  branding  dctagged  dc:creator=ShaughnessyAdrian 
august 2011 by petej
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