petej + advertising + biometrics   4

Facial recognition: is the technology taking away your identity? | Technology | The Observer
"Brands deserve to know not just an estimation of how many eyeballs are viewing their adverts, but who they are, too. Through our Face Detection technology, we want to optimise our advertisers' campaigns, reduce wastage and in turn deliver the type of insight that only online has previously been able to achieve."

technology  facialRecognition  identity  privacy  biometrics  anonymity  surveillance  advertising  personalisation  policing 
may 2014 by petej

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