petej + advertising + shopify   2

There’s No Such Thing as a Free Watch - Topic
Meanwhile, even if the brand is a fiction, the object is not. Given the utter impossibility of uncovering its true origin, the watch itself – its cheap plastic face, lack of markings, and the confounding texture of its band (which one visitor to the Bureau speculated was not even metal, but metal-plated plastic) – acquires a new aura, a new a sense of mystery. It is a physical witness. Amidst the shifting winds of Alibaba sites, dropshipping networks, Shopify templates, Instagram accounts and someone somewhere concocting the details of “Our Story,” a watch was formed, like a sudden precipitate in an unstable cloud. And almost immediately after being produced, it is reviled, doomed to live out its stainless steel life, less a teller of time than an incarnation of petty deception. In that sense, it may be the best artifact of capitalism one could ask for.
Shopify  watch  Instagram  facebook  retail  Alibaba  AliExpress  China  dropshipping  advertising  marketing  brands  capitalism 
january 2018 by petej

Copy this bookmark:



description:


tags: