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Graph Search's Dirty Promise and the Con of the Facebook "Like" - steve's blog
"The numbers are shocking in magnitude: e.g. over the past several years AmEx actually spent about half of its ad spend on buying likes—tens of millions of dollars. Your friends didn’t just go to the American Express fan page and “like” the company for no apparent reason. They did so because they got something."
FacebookLike  Facebook  GraphSearch  search  socialSearch  data  advertising  marketing  socialGraph  graphs  like 
january 2013 by petej

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