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The Cult of Sharing
"None of the users of the new profit-driven services are under any delusion that they are transacting with others—the term sharing economy even highlights this fact. What’s crucial to realize is that proponents of “sharing” are reinventing our understanding of economic relations between individuals so that they no longer imply individualism, greed or self-interest. Instead, we’re led to believe that commerce conducted on their platforms is ultimately about generosity, helpfulness, community-building, and love."
sharing  economy  Airbnb  SiliconValley  politics  community  branding  marketing  advertising  loyalty  cults  ideology  AtkinDouglas  Peers  BodyShop  RoddickAnita  ethicalConsumerism  consumerism  employment  conditions  precarity  inequality  dctagged  dc:creator=BulajewskiMike  sharingEconomy 
august 2014 by petej

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