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How Millennials Became The Burnout Generation
Those expectations encapsulate the millennial rearing project, in which students internalize the need to find employment that reflects well on their parents (steady, decently paying, recognizable as a “good job”) that’s also impressive to their peers (at a “cool” company) and fulfills what they’ve been told has been the end goal of all of this childhood optimization: doing work that you’re passionate about.
millennials  mentalHealth  stress  burnout  work  overwork  insecurity  instability  money  debt  precarity  education  parenting  DWYL  passion  jobs  employment  socialMedia  Instagram  identity  performance  branding  exploitation  acquiescence  women  culture  politics  lateCapitalism 
january 2019 by petej
There’s No Such Thing as a Free Watch - Topic
Meanwhile, even if the brand is a fiction, the object is not. Given the utter impossibility of uncovering its true origin, the watch itself – its cheap plastic face, lack of markings, and the confounding texture of its band (which one visitor to the Bureau speculated was not even metal, but metal-plated plastic) – acquires a new aura, a new a sense of mystery. It is a physical witness. Amidst the shifting winds of Alibaba sites, dropshipping networks, Shopify templates, Instagram accounts and someone somewhere concocting the details of “Our Story,” a watch was formed, like a sudden precipitate in an unstable cloud. And almost immediately after being produced, it is reviled, doomed to live out its stainless steel life, less a teller of time than an incarnation of petty deception. In that sense, it may be the best artifact of capitalism one could ask for.
Shopify  watch  Instagram  facebook  retail  Alibaba  AliExpress  China  dropshipping  advertising  marketing  brands  capitalism 
january 2018 by petej
The battle to train a market: Instagram is what Facebook has been telling you guys to do for like a year, okay? - GeekWire
"Instagram’s users have been trained differently. Not only were they trained on a completely different technology – one where sharing a photo takes essentially the same amount of time as sharing text – but Instagram’s simple photo filters taught them that every photo they take, even on a smartphone, can be breathtaking.
Instagram convinced users that every image from their life – their stupid cat, the boring tree in their backyard, their hopelessly awkward teenage face – could be as visually stunning in reality as in their mind. It’s a positive feedback loop that would arguably work even as a single-player experience.
As a result, Instagram’s 30 million users started thinking about status updates as photos, not text. When they think of something really important that they want to tell their friends, they think about communicating that information as an image."
technology  communication  Facebook  Instagram  socialMedia  microblogging  images  photographs 
may 2012 by petej

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