peroty + gettingstarted   3

How to start an email newsletter: tips on platforms, writing style, and design
A good rule of thumb is that 90% of your time should be on content creation, 10% formatting. Without this, you’ll flame out.
email  newsletter  howto  GettingStarted 
june 2018 by peroty
3 steps to determine if you should launch an online course
If I have an idea for something, I’ll sketch it out to see if I have enough expertise on, say writing, storytelling, visualization. I’d jot down ideas and say ‘Oh there’s plenty of material here, I know I can do it.’
online-course  content-creation  howto  GettingStarted 
june 2018 by peroty
How I put my weekly newsletter together
Every week, I get emails that start, “I think your newsletter readers would be interested in…”

Let me stop you right there. That’s not how this works.

I don’t send out a list of 10 things I think my readers would find interesting. I send out a list of 10 things I find interesting that I think my readers would find interesting, too.
newsletter  howto  AustinKleon  Bestof2018  GettingStarted 
june 2018 by peroty

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