paulbradshaw + paywalls   229

How Swiss news publisher NZZ built a flexible paywall using machine learning - Digiday
when readers get these registration and payment messages and how those messages look varies based on predefined rules, dozens of A/B tests and machine learning.
ml  t  bm  paywalls  Switzerland 
june 2018 by paulbradshaw
13 Facebook tactics to grow your audience
As mentioned above, friend shares have become increasingly important since the change of the algorithm. Jon’s advice on optimising for friend shares is to focus on the share plugins, the buttons on your site that readers click on to share to Facebook.

“If most shares are coming from friend shares, this is what your content should be focusing on,” he said.

Following his ‘measure, test, learn’ guidance, he suggested trialling whether share buttons are most effective at the top of articles, at the bottom of articles or if the site should adopt large buttons that are fixed and always in view (Buzzfeed uses this approach).

He also suggested testing the share quote plugin, an underused Facebook feature that allows readers to share a quote.
fb  fbgraph  graph  tutorial  smo  Analytics  instantarticles  paywalls 
may 2018 by paulbradshaw
The “civically committed,” “thrifty transactors,” and “elusive engagers”: a new report breaks down why different kinds of news subscribers pay (or don’t) » Nieman Journalism Lab
Following a series of one-on-one interviews with fifteen people around the U.S. (which followed a previous, broad survey of 2,199 people), API split news subscribers into three groups. The “civically committed” see supporting news organization as their moral duty; as a result, they aren’t sensitive to pricing and will pay for subscriptions even if they don’t use them. On the other end of the spectrum are the price-sensitive “elusive engagers,” who are averse to subscriptions and see information as a commodity. Sitting between the two are what API calls the “thrifty transactors,” who are highly selective when it comes to publications they pay for, but also highly loyal.
Research  paywalls  subscriptions 
december 2017 by paulbradshaw
Paying for Online News: A comparative analysis of six countries: Digital Journalism: Vol 5, No 9
Private news media across the world are trying to develop pay models for news. Our understanding of what drives behaviour and attitudes to paying for online news, however, remains limited. We use survey data from six countries (France, Germany, Japan, Spain, United Kingdom, and United States) to investigate three hypotheses: (1) those who use public service media for online news are less likely to pay for/express a willingness to pay because they have a reference price of zero for online news, (2) those who pay for print newspapers are more likely to pay for/express a willingness to pay for online news because they have a reference price above zero for offline news, and (3) that younger people are more likely to pay for/express a willingness to pay for online news because they are more likely to have a reference price above zero for other digital content. Our analysis supports Hypotheses 2 and 3, but not Hypothesis 1. Therefore, paying for offline news increases the likelihood of paying for online news because it helps create a reference price above zero. However, consuming free online news from public service media does not by itself create a reference price of zero for online news.
bm  Research  paywalls 
october 2017 by paulbradshaw
Six key takeaways from the Media Insight Project's 'Paying for News' report
Instead, the Media Insight Project's report found that of the 54 percent of Americans who pay for news, 54 percent pay for a subscription to a print newspaper. Those subscribers might be considered super-subscribers, given that they also subscribe to other products:
Research  paywalls  subscriptions 
may 2017 by paulbradshaw
Get full-text of research papers as you browse, using Unpaywall's index of ten million legal, open-access articles.
tools  Research  paywalls 
march 2017 by paulbradshaw
Newsquest/Gannett dares to erect paywall at Northern Echo | Media | The Guardian
Readers are being given free access to 10 articles a month before being required to register. If they do, they will get a further 10 articles without charge before triggering a £1-a-week fee, which gives them unlimited digital access.

Should people want the Echo’s newsprint copies as well as its online products - website, apps, email headline alerts and archive - they must pay £3.47 a week.

The paper’s editor, Peter Barron, has made a good fist of embracing his publisher’s decision to erect a paywall.
paywalls  localjournalism  newsquest 
december 2016 by paulbradshaw
DC Thomson’s Press and Journal launches website behind metered paywall – Press Gazette
Readers of the new site, based around a Word Press template, will be able to read ten articles a month before the paywall becomes active.

The website has been launched to provide “tech savvy readers” of the DC Thomson title with breaking news stories and is designed to complement the newspaper.
Scotland  WordPress  paywalls  dcthomson  ] 
december 2016 by paulbradshaw
DC Thomson Publishing: InPublishing
The company has applied a paywall to the online version of The Press and Journal, offering subscriptions giving various levels of access ranging from £10 to £22 a month.

It has been successful in distinguishing the most committed readers, those most engaged with local content, Watson says.

“The casual reader who drops in from a link on a social site, who is not really that useful to us because they’re not so fully engaged with the brand, they don’t stay around on the site that long and they don’t pay. But where you have readers who are particularly interested in the local brand and the quality content, then we do see a good take-up with the paywall. And these committed readers are the ones we’re interested in attracting.”
paywalls  dcthomson  Scotland 
december 2016 by paulbradshaw
It takes commitment: Lessons from Piano Media's paywalls | Media news
The paywalls are still up in Poland and Slovakia, but the Slovenian paywall is due to be dismantled at the end of this month, considering "the different strengths of the publishers, pricing issues, and ultimately divergence in strategy," said Piano chief executive Kelly Leach.
piano  paywalls 
december 2016 by paulbradshaw
'Paywalls' become the norm at US newspapers: survey
The survey by the American Press Institute showed 77 of the 98 US newspapers with circulation above 50,000 used some type of online subscription model.
That is a major shift from 2010, when only six newspapers used digital subscriptions, the survey found.
The "paywall" model varies at the publications, the survey found: 62 newspapers used a "metered" system that allows visitors to read a specified number of articles for free, while 12 used a "freemium" model that offers some kinds of content for free and others only to subscribers.
paywalls  stats  Research 
december 2016 by paulbradshaw
The state of paid content: For free, for a fee, or somewhere in between
Retention rates appear to be significantly higher for newspapers that use metered pay models as opposed to hard paywalls. Again, the percentages vary, but most publishers with hard paywalls are reporting retention rates as low as 15-20%. Retention rates for newspapers using metered paywalls average 58.5%, with some reporting as much as 90% reader retention.
paywalls  Research 
december 2016 by paulbradshaw
Paying for Online News: Paying for Online News: Digital Journalism: Vol 0, No 0
Private news media across the world are trying to develop pay models for news. Our understanding of what drives behaviour and attitudes to paying for online news, however, remains limited. We use survey data from six countries (France, Germany, Japan, Spain, United Kingdom, and United States) to investigate three hypotheses: (1) those who use public service media for online news are less likely to pay for/express a willingness to pay because they have a reference price of zero for online news, (2) those who pay for print newspapers are more likely to pay for/express a willingness to pay for online news because they have a reference price above zero for offline news, and (3) that younger people are more likely to pay for/express a willingness to pay for online news because they are more likely to have a reference price above zero for other digital content. Our analysis supports Hypotheses 2 and 3, but not Hypothesis 1. Therefore, paying for offline news increases the likelihood of paying for online news because it helps create a reference price above zero. However, consuming free online news from public service media does not by itself create a reference price of zero for online news.
Research  paywalls  bm 
december 2016 by paulbradshaw
Four lessons from the Reuters Institute digital news business models report
However some of the respondents to the Reuters Institute study noted that, unlike digital display, there are costs incurred to the publisher for delivering native campaigns, with The Telegraph's Peter Lindsay noting:

"Unlike display advertising, [with content marketing] there is a significant cost to us to provide that service. We have a team of people who produce that content. Nonetheless, it’s an area where we’re competitive versus Facebook and Google because we actually have expertise in writing content, something we can add value to."
native  Advertising  report  bm  paywalls 
october 2016 by paulbradshaw
Here are 6 reasons why newspapers have dropped their paywalls » Nieman Journalism Lab
Between 1999 and May 2015, newspapers eliminated their paywalls 69 times, according to a study out this week by University of Southern California professor Mike Ananny and USC Ph.D. candidate Leila Bighash. (The authors say they came to this figure by finding public mentions of the decisions to drop paywalls, so they admit that their analysis could miss some of the times newspapers changed how they charge for online access.)
paywalls  Research 
july 2016 by paulbradshaw
What Content is Worth Locking Behind a Paywall? - Digital Journalism -
This paper explores and identifies the content which news publishers consider worthy of placing behind a paywall. It compares online news commodification in the leading Australasian financial newspapers—the Australian Financial Review (AFR) and the National Business Review (NBR). Based on a quantitative content analysis of 614 articles published on the AFR’s and NBR’s homepages, the paper finds that publishers consider hard news and opinion pieces as the most valuable news commodity. These were the most frequently paywalled content of the papers. Both papers allowed greater access to technology news to attract audiences and to enhance their digital subscriptions. Additionally, NBR offered free access to its routine market news, whereas AFR paywalled the same content. There were some major differences between the papers: AFR locked 86 per cent of its content compared to NBR’s 41 per cent. The findings of the paper suggest that ownership structures, corporate finances, and publication models need to be considered when examining newspaper paywalls.
paywalls  Research 
may 2016 by paulbradshaw
Most millennials are willing to pay for content, but not so much for news » Nieman Journalism Lab
Forty percent say they have personally paid for some sort of news product or service (though that can also include anything from The New York Times to a gaming magazine. Older millennials were understandably more likely to pay for news than their younger peers. Some other notable findings — with the caveat that all of these data points are self-reported, and that people sometimes like to say they do civic-minded things like pay for news when they don’t:
paywalls  research  consumption 
october 2015 by paulbradshaw
Beacon finds partnerships and matching donations work better than subscriptions and paywalls » Nieman Journalism Lab
Most people weren’t willing to pay for access. “We have almost completely done away with the notion of subscriptions and the paywall,” cofounder Dan Fletcher (a former managing editor at Facebook) told me this week. Turns out that Beacon’s users didn’t care much about exclusive access to content posted on Beacon’s site. “People were funding journalism either because they believed in the journalist, or they believed in the topic and wanted it to be as widely read as possible.”
paywalls  crowdfunding  beacon 
september 2015 by paulbradshaw
The Sun's boost in online browsers proves paywall strategy was wrong | Media | The Guardian
The increase in the Sun’s online audience is proof that the original decision to put all the content behind a paywall was misconceived.

Since lowering the paywall, allowing people to access key content for free, the paper’s website has enjoyed a much greater response from the public.

Every major story every day is now made available, along with other popular content, and the huge boost in daily browsers each day in June shows that readers appreciate the opening up of the site.


Clearly, more and more is going to be free in future. Note the quote from the Sun’s editor, David Dinsmore, in which he said “we are very much at the start of putting selected content outside of the Sun+ subscription.” At the start, eh?

It suggests that Rupert Murdoch has had to compromise on his refusal to “give away” editorial content for free, although his UK publisher, News UK, is continuing with the “hard” paywall for the Times and Sunday Times.
paywalls  sun 
august 2015 by paulbradshaw
News UK CMO Chris Duncan on turning a subscription into a relationship
"We've worked hard to frame subscription as membership because we were clear that [while] subscription is a transactional way of paying, membership is a way of having a relationship with a newsbrand for the long-term."

To encourage that initial leap on the customer's part into becoming a subscriber, it's common for News UK to offer an extra incentive to the news content, whether that's a one-off product like day passes to Sky Sports or something longer-term, in a bundle. But, as Duncan explains, it's imperative that the subscriber is in it for the long-term:
paywalls  newsuk  sun  subscriptions  membership 
july 2015 by paulbradshaw
Will enough people ever be willing to pay for news online?
However, as the report makes clear, there's a distinction between one-off and ongoing payments. One-off payments are typically more common in countries like Spain, while countries like the UK, USA and Australia, where the digital subscription model has been more forcefully tried, have higher proportions of ongoing payments:

View full size

So while fewer people are willing to actually pay for digital news in the UK, the value of those that are is significantly higher, not just because those publishers can count on continued digital revenue but also because they provide more data for the publisher through the subscription sign-in process which can then be monetised in a variety of ways. As can be seen by the average median monthly payment, the UK is monetising those that are willing to pay significantly better.
paywalls  Research  consumption  micropayments  report 
june 2015 by paulbradshaw
What Effect Do Paywalls Have On Social Media? | The Whip
The assumption that getting people to pay for your content ends all chances of getting heavy social engagement isn’t completely true.
Some of the biggest publishers on social, as measured by our data, have some form of paywall.
What matters is each publishers’ willingness to engage with new readers on different platforms. How the publisher is pushing content and brand awareness on Facebook and other platforms can make all the difference in driving engagement, referrals, and ultimately, subscriptions. With attention increasingly shifting to platform impressions, a strong social media presence could all the more relevant for publishers thinking about future monetisation options.
paywalls  sm  distribution 
may 2015 by paulbradshaw
UK online ad market surges to £7.2bn: Survey says 92p a month is what readers would pay for online news | Press Gazette
Asked how much they would be willing to pay for news online, if they didn’t already get it for free, consumers said in a survey that they would pay 92p a month, the report states.

Chief strategy officer of the Internet Advertising Bureau Tim Elkington said:  “It’s a win-win for consumers, because digital advertising pays for the wide range of free online services they increasingly rely on in their daily lives, but don’t necessarily want to pay much for.”  
research  paywalls  uk  advertising  payment 
april 2015 by paulbradshaw
Times website develops edition-based publishing model | Media | The Guardian
Moving to an editions-based schedule on the website, rather than continuous updating, would be a radical departure from the way the vast majority of news sites – both paid-for and free – run their online operations.

The plans are thought to stem from a consultation involving an external company that recommended a slower approach to digital to fit the way Times subscribers want to consume the newspaper’s content online.
speed  Times  scheduling  timing  frequency  paywalls 
march 2015 by paulbradshaw
How The Irish Times developed its new (very relaxed) metered paywall » Nieman Journalism Lab
Why such a loose paywall? In planning, The Irish Times turned to its newly created analytics team, which was studying reader behavior. It found it could divide its readership into three groups: those who read fewer than five articles per week, those who read between five and ten, and readers who consume more than 10 articles. They studied how other publications set their paywall limits; they surveyed readers on how they’d respond to a metered paywall and asked its most frequent readers — those it thought would be most likely to subscribe — about pricing.
paywalls  analytics  ireland  irishtimes  ojjobs 
march 2015 by paulbradshaw
Bild's Donata Hopfen: How is Europe’s largest newspaper staying ahead
Paying for content is an attempt to shift the free news paradigm of the internet, as if Bild were to be solely reliant on ad revenue it would be unable to refinance itself. An increased focus on apps and social media has also seen the average age of the Bild audience fall, making for a much more sustainable model.
bild  bm  germany  paywalls 
march 2015 by paulbradshaw
How a countrywide paywall faltered - Digiday
The effort fell apart on the back of structure that split revenue three ways and technical glitches, but most of all it suffered from the most basic of problems: People didn’t sign up.

The Slovenian paywall generated just €65,000 ($73,500) in 2012, according to Piano Media’s company accounts. Even given Slovenia’s small population, publishers were unhappy. In June 2013, Slovenia’s biggest national newspaper publisher Delo left the group to set up its own paywall. The impact of losing this the largest of the group meant the writing was on the wall for Piano in Slovenia.
paywalls  piano  Slovenia 
february 2015 by paulbradshaw
What Andrew Sullivan taught us about paywalls and independent journalism — Medium
while it’s easy to get people to try out a subscription, getting them to renew is much harder. Sullivan saw about an 83 percent renewal rate. It seems paywalls are a sort of novelty where people are willing to pay up to try it out, but when it comes to renewing they’re more likely to assess whether they got their money’s worth the prior year.
paywalls  bm  blogging  renewal 
february 2015 by paulbradshaw
5 things media companies are doing wrong with paid content
The top five most common sins we regularly witness are where media organisations: 

Throw up a “wall” in a rush without any real understanding of which types of audience could and would pay for content.

Construct a paid-for content model that looks great on an Excel sheet but does not reflect the true value of the content and brand experience.

Copy blindly what the neighbour or competitor does without querying and investigating one’s own market and situation thoroughly.

Start paid-for off as a technical project, building a user (un)friendly system that deters and revolts clients away from parting with precious funds.

Only focusing on a paid-for solution in isolation, in any one department, without really looking at the wider creative transformation process of the media house. 
So what might be an alternative way to go about it from the outset? 

One example is from a regional media house called Västerbottens-Kuriren (VK) from the north of Sweden.
paywalls  bm 
january 2015 by paulbradshaw
After 'colossal year' for journalism, Times and Sunday Times make profit for first time since 2001 | Press Gazette
She said that the titles’ Red Box daily political email, which launched in August, so far has around 28,500 subscribers.
Email  paywalls  sundaytimes  times  bm 
december 2014 by paulbradshaw
Google Contributor: Unanswered questions about the ad-substitutor
Contributor is at least in part a response to disattisfaction with ads and consumers' efforts to block them. And while Google is unlikely to ween itself of advertising anytime soon, finding a way to monetise people not looking at ads is completely in tune with its attempts to make money from almost everything people do on the web.
contributor  google  paywalls 
november 2014 by paulbradshaw
Taylor & Francis Online :: Paid Content - Journalism Practice - Volume 8, Issue 5
Since the appearance of the internet, newspapers' traditional business models have come under pressure, reflecting declining advertising revenues and shrinking subscriptions. New means of income, especially from publishing online, are either lacking or are often not profitable enough to break even. Publishing houses need to find new business models; more and more newspapers in Germany have implemented paywalls on their websites. The national newspaper Die Welt, for example, launched a metered paywall in December 2012 in order to increase online revenues and print circulation. This study examines whether newspapers that have implemented paywalls offer premium content that readers cannot access for free elsewhere on the internet, since a paywall will only be successful if a news site offers added value. In our analysis we compare the content published in the Business and Finance section on the website before and after the launch of their paywall, using an in-depth content analysis. The results of the study show how introducing paywalls changes the news offered online. The results also offer insights into whether the content of news sites such as provide added value that merits payment.
Research  paywalls  bm  germany  diezeit 
september 2014 by paulbradshaw
Unoriginal sin — BuzzMachine
Micropayments — with or without Bitcoin — will not save us as everyone who thinks they should be paid won’t be paid and most of us are already fed up paying for internet and cable and phones to get us to all this content. Paywalls will not save us — after a first influx of cash, they stop growing, like your audience. Patrons will not save us: There is not enough charity for the media needy and, besides, charity brings strings.
Advertising  bm  jeffjarvis  micropayments  paywalls 
august 2014 by paulbradshaw
The Dallas Morning News dismantles its paywall in favor of a bisected reader experience » Nieman Journalism Lab
Two and a half years later, the Morning News is going back to free — with a twist. The hard paywall came down Tuesday at; all articles are now available to all. Instead of paying for access to news, readers will now be asked to pay for an optional, “premium” online experience:

Consumers can now opt to pay for their news in a premium digital experience environment that includes enhanced design and navigation, limited advertising, and access to unique subscriber benefits. In general, print and digital subscribers will have access to with their current subscription. For those without a subscription, the premium digital experience subscription costs $2.99 per week.
july 2014 by paulbradshaw
Emerging patterns for paid digital news: the end of something for everyone
major emerging strategy is the acquisition of video rights to help drive acceptance of paid tablet and smartphone services. Newspapers are producing more distinctive video content using their own journalists as well as offering news clips, while tabloids have focused their attention on sports and soap opera highlights.

The Sun in the UK reportedly paid £20 million for Premier League football highlights, and recently completed deals for Scottish Premier League highlights and Champions League and Europa League highlights beginning in 2015 for its Sun+ bundle.
paywalls  consumption  Research  collaboration  membership  onlineVideo 
june 2014 by paulbradshaw
Taylor & Francis Online :: Newspaper Paywalls—the Hype and the Reality - Digital Journalism - Volume 2, Issue 2
This paper addresses the contemporary issue of newspaper paywalls. The paper aims to analyse different paywall models and how they impact on media corporations’ revenues in the United States, the United Kingdom, Slovakia, Slovenia and Poland (Piano Media), Australia, New Zealand and Finland. The paper finds that newspaper paywalls provide roughly 10 per cent of media companies’ publishing/circulation revenues. The paper also finds that paywalls are softening and prices in some cases are decreasing as news corporations fight for new digital subscribers and revenues. The argument here is that the revenue generated by paid online news content is not substantial enough to make paywalls a viable business model in the short term. Media corporations do not disclose information about their digital subscription revenues and this lack of transparency might impact on research findings.
paywalls  Research 
may 2014 by paulbradshaw
BILD CEO on freemium paywalls, protecting ads and being the burger
However, the model described by Donata Hopfen, CEO of Germany's highest circulation newspaper BILD, follows a more unusual path. Last Summer, the Axel Springer-owned newspaper launched a freemium charging model which leaves some content outside the paywall on its mobile sites, but charges for content with more "added value" and for access via apps. 
freemium  bm  bild  paywalls  germany 
march 2014 by paulbradshaw
E&E Publishing is spending a lot of money on reporting most people won’t ever see » Nieman Journalism Lab
Private news networks, of course, have a long history, dating back to the connected correspondents who informed Europe’s wealthy before the mass media and papyrus swapping among the Roman elite. Today, Politico Pro and Bloomberg’s terminal business are among the most prominent examples. But it’s worth remembering the scale of journalistic resources that can be found within these private operations — and that what amounts to a giant paywall can support them.
paywalls  environment  bm 
march 2014 by paulbradshaw
The Dutch revolution in journalism: all newspapers behind one paydike. — Changing Journalism — Medium
Blendle is a small journalism startup from The Netherlands. Recently, we (two 27-year old founders) got all major newspapers and magazines in the country to start a revolutionary experiment. The Netherlands will be the first country in the world where all articles of all newspapers and all important magazines will be available in one web app, with one pay wall, where users will only have to pay for the articles they read. We think that unbundling of journalism is the Holy Grail in getting young people to pay for journalism again.
paywalls  netherlands 
march 2014 by paulbradshaw
A snapshot of UK newspaper social sharing habits
For the paywalled papers, it's another story. The numbers are much smaller, but Twitter is a clear winner, especially for The Telegraph and Times. 50 comment articles from The Telegraph received 100 percent more Tweets than Facebook shares, and 50 comment articles from the Times received over 450 percent more Tweets than Facebook shares.
paywalls  distribution  stats  Twitter  fb  webwriting  quartzcurve  length 
december 2013 by paulbradshaw
YouTube subscription channels off to slow start – but is that a problem? | Technology |
Some of the first partners for YouTube's "pilot programme" for subscription-based channels, which was launched in May, have said that their paid channels are off to a slow start.

A total of 29 channels went live as part of the pilot, with partners including Sesame Street, UFC, National Geographic, PGA and Magnolia Pictures charging $0.99 or more a month for paid channels that would sit alongside their free videos on YouTube.
YouTube  onlineVideo  paywalls  bm  tools 
december 2013 by paulbradshaw
What we learned in the first year of MATTER—and why we changed the way we work — Inside MATTER — Medium
It’s not only readers who are intolerant of paywalls: other media organizations are, too. When you’re subscription-only, you have to do a lot of legwork to make your stories marketable: the sort of thing that could be picked up by other outlets. We think our stories are, generally, pretty newsworthy (our piece on the natural gas scandal that nobody’s talking about, for example, won a major award). But it turns out that other outlets—from major news outlets to solo expert bloggers, and everywhere in between—are pretty reticent to write about, syndicate, or even link to, paywalled material. We’ve had some good support from partners like The Guardian and The Atlantic, but those relationships are hard to build.
longform  matter  paywalls  distribution 
november 2013 by paulbradshaw
Content economics, part 2: payments | Felix Salmon
Events are one obvious way of doing that, and can be significant profit drivers in their own right. Atlantic Media is fantastic at monetizing its brand by putting on conferences, as are other franchises: the tech world is a particularly good place for such things, as All Things D or Wired or TechCrunch will attest. The NYT has its Dealbook conference, the New Yorker has its festival, and of course the business press has branched out into things like the Economist’s gatherings or the WSJ’s whole suite of events.
events  Crowdfunding  kickstarter  bm  merchandise  ecommerce  paywalls  Magazines 
november 2013 by paulbradshaw
Personal brands: The journalist's role in selling newspapers (and ads)
The events we put on where the journalists are present are the difference between a churn rate of 40 percent for people who doesn't even engage with Times +, [and getting it] down to eight percent. If we can get somebody to meet our journalists then their likelihood to churn is down in the single digit numbers.
paywalls  times  branding  CM 
october 2013 by paulbradshaw
Canadian publisher La Presse on why it spent $40 million on building a free tablet edition
Some $2 million of the investment went on research into how consumers interacted with content and ads. One of the most important lessons they learned was that interactive ads captured a user's attention for an average of 9.4 seconds, compared to just 3.4 seconds for a static ad.
bm  Advertising  paywalls  apps  engagement  metrics 
october 2013 by paulbradshaw
Lessons from The Dallas Morning News's failed paywall : Columbia Journalism Review
It’s true that the News launched its paywall a couple of months before The New York Times showed once and for all how it’s done. But that’s no excuse for not following suit with a meter model that allows you to raise or lower your free-stories-per-month count at will in order to maximize revenue from ads and subscriptions.

The same is true for the San Francisco Chronicle, which actually had a worse strategy than the News. The Chronicle had the worst of both worlds: A site ( that remained totally free and a premium site with a hard paywall. It lasted four months.

But there’s no reason a newspaper should have to give up any ad revenue if it doesn’t want to. With a meter, you can set the gate at 50 or even 100 stories per month and get subscription money only from your hardest core readers while preserving unique visitors and page views. It’s free money, however meager, that way.
october 2013 by paulbradshaw
Esquire’s Paywall Experiment - Consumer @
It was in that way of thinking that I began this thing with Narrative 4. We had about 106 stories, put about 15 in the magazine and asked what we do with the rest. The initial thought was that we could do an ebook, but I wanted to experiment a little more and make it feel like it was living on and easier to access. One of the problems I’ve had with ebooks is that they come out and everyone’s really excited and then they vanish. That’s when I started exploring if there were ways to make this into a paid website.
longform  Magazines  fiction  bm  paywalls 
september 2013 by paulbradshaw
Taylor & Francis Online :: NEWSPAPER PAYWALLS—THE HYPE AND THE REALITY - Digital Journalism -
This paper addresses the contemporary issue of newspaper paywalls. The paper aims to analyse different paywall models and how they impact on media corporations’ revenues in the United States, the United Kingdom, Slovakia, Slovenia and Poland (Piano Media), Australia, New Zealand and Finland. The paper finds that newspaper paywalls provide roughly 10 per cent of media companies’ publishing/circulation revenues. The paper also finds that paywalls are softening and prices in some cases are decreasing as news corporations fight for new digital subscribers and revenues. The argument here is that the revenue generated by paid online news content is not substantial enough to make paywalls a viable business model in the short term. Media corporations do not disclose information about their digital subscription revenues and this lack of transparency might impact on research findings.
Research  paywalls 
july 2013 by paulbradshaw
Green, yellow, blue, and red: The Globe and Mail’s paywall of many colors » Nieman Journalism Lab
Interestingly, the Globe and Mail colour-codes articles internally. Green content is free and includes horoscopes and weather; yellow content is available for the metered paywall, with readers able to access 10 articles before being required to pay; blue is for niche content, which is subject to metering but the dial can be changed; and red is premium content that is available to subscribers only.
july 2013 by paulbradshaw
The Sun's £2 subscription package: What does it take to build a paid-for online video platform?
It's an argument made several times on TheMediaBriefing: that publishers need to offer customers a broader range of products. One size fits all might not be enough.

Sun+ is at least offering consumers more than they can currently get for free, but eventually it may need a more sophisticated product offering - as well as a flawless mobile app strategy - to persuade more than a limited audience to pay.
pricing  sun  paywalls  onlineVideo  bm  bundling 
june 2013 by paulbradshaw
Jurnid publishing platform allows journalists to set their own paywall | Media news |
Once signed up, writers or photojournalists can publish their articles on Jurnid for free, or pay for a pro account and create individual paywalls for their articles or monthly subscriptions for all their paid content, priced at their own discretion.

Compared to other platforms "this is a lower cost of entry", said Quarrie. "It's very geared towards empowering them to do what they do, to go out and be journalists and not have to worry about the technology side and the heavy costs to do with running a website on their own.
bm  tools  paywalls  studentjournalism 
may 2013 by paulbradshaw
TheMediaBriefing Mobile
“ Assuming you have unique differentiated content then the presentation and the product does become very important. The
digital space is incredibly competitive and people can switch to other publications in the space of a couple of seconds .
“ With smartphones everything is there and if people have ten minutes free they have a huge amount of choice in front of
them and as a news publisher we have to fight our way to the front of the line . That means great content but it also
means great products as well. ”
paywalls  Apps  ft 
april 2013 by paulbradshaw
Marco Arment’s digital magazine and the paywall vs. sharing problem — paidContent
When it comes to new-media players worth watching, Marco Arment’s iPad-only publication — known simply as “The Magazine” — is at or near the top of the list, if only because it is a totally new, digital-native media venture that appears to already be profitable according to its founder. So it’s interesting to note that Arment recently announced a significant change by making full articles available for sharing on the web via a metered paywall approach. Like so many publishers, The Magazine’s founder is trying to find a happy medium between charging and sharing. But is there one, and if so where is it?
paywalls  Magazines  ipad  themagazine  distribution 
march 2013 by paulbradshaw
How David Simon is wrong about paywalls : CJR
That said, there are at least 10 arguments against paywalls.
stats  paywalls 
november 2012 by paulbradshaw
Variety: pay wall going, print staying, Penske says -
Many Variety reporters and editors have been frustrated that their content is less read online than that of competitors such as the Hollywood Reporter and Penske-owned Deadline, in part because it is only available to paying subscribers.

Attendees at the meeting in Variety's mid-Wilshire Boulevard office applauded when Penske said he would remove the publication's digital paywall. However, the young media mogul explained that the subscriber-only rule won't end immediately, but rather will be phased out in the coming months.

While Penske promised to continue publishing the paper in print, he did not explain whether he will keep Daily Variety's current five-day-a-week print version,  weekly Variety, or both. However, the people in attendance said they believe it's likely Daily Variety will not continue publishing Monday through Friday for too long, as most Hollywood professionals now read breaking news online.
print  paywalls  variety  bm 
october 2012 by paulbradshaw
Midlands daily scraps online paywall after nine months - Journalism News from HoldtheFrontPage
However, readers are now being encouraged to download an iPhone app at a cost of £3.99 a month or £1.49 a week in order to read the digital edition of the paper on their iPhones and iPads.

Mr Inman said:  “The 24 premium service has been withdrawn following a review of the MNA’s digital platforms.

“New digital newspaper apps for iPad and iPhone users were launched this week as part of online enhancements planned for 2012.

“The feedback from customers using the new app has been positive. Further projects are in development.”

The Express & Star paywall was latest in what have proved to be a series of short-lived online paywall initiatives by the regional press.

Two years ago, Johnston Press carried out an experiment by launching paywalls on six weekly newspaper websites but it was quietly dropped after a few months.
mna  newspapers  apps  paywalls 
january 2012 by paulbradshaw
The Onion’s CTO: Our paywall experiment is just that » Nieman Journalism Lab » Pushing to the Future of Journalism
The Onion’s metered model is like that of The New York Times: Only hardcore fans are asked to pay. After reading five articles in 30 days, users are prompted to subscribe for $2.95 a month or $29.95 a year. The homepage and inside sections remain free, and the vast majority of Onion’s readers — the thousands of people who share funny headlines with their friends — “will never even notice,” Greer said.
onion  paywalls 
august 2011 by paulbradshaw
UBM’s Property Paywalls Boost Online Subs 85 Percent | paidContent
Despite being a subscription-centric publisher in print, UBM takes most of its online revenue from advertising. Online advertising also grew by 31 percent.
ubm  magazines  paywalls  cityoj01  wienOJ01 
august 2011 by paulbradshaw
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