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YouTube looks to merch and memberships to make creators more money





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YouTube looks to merch and memberships to make creators more money

Because ads aren't the only way YouTubers can earn cash.

Edgar Alvarez

06.21.18 in Internet


YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a feature that lets creators hype prerecorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, channels with more than 100,000 subscribers will now have access to Memberships, which will allow viewers to pay a monthly fee of $4.99 to get exclusive access to badges, emoji, livestreams, members-only videos and shoutouts, among other perks. This is exactly what YouTube was already doing with Sponsorships, though that was available only to a select group of YouTubers. If you're a creator but don't meet the 100,000-subscriber threshold, YouTube says it hopes to bring Channel Memberships to more people in the coming months.

In addition to that, YouTube has teamed up with Teespring on a merchandise shopping tool that will let creators sell custom gear via a built-in hub on their channel. As pictured above, YouTubers can choose from over 20 merch items to offer to their audience, including tees, hoodies and accessories including pillows. Like with Premieres and Channel Memberships, YouTube's merchandise shop won't be available to everyone: It's just for US-based channels with more than 10,000 subscribers, though the company did say that it plans to bring it to more creators "soon," along with other merchandising partners.
YouTube  onlinevideo  bm  merchandise  membership 
22 days ago by paulbradshaw
YouTube Videos Keep Getting Longer to Drive Ad Revenue | WIRED
AS VIDEOS BALLOON in length, YouTube genres are shifting dramatically. Makeup tutorials are seldom less than 12 minutes, and the popular “storytime” video genre is bursting with creators who spin yarns that last 45 minutes or more. Making short, shareable videos designed to appeal to the broadest audience possible has given way to something, not only longer, but more niche. It’s easy to chart that shift in long-running creators, like Jenna Marbles. Circa 2012, she was posting two-and-a-half-minute skits like “What Girls Do in the Bathroom in the Morning.” Now, these specific and bizarre glimpses into her life have expanded to 16-and-a-half minute videos on topics like “Making My Dog a Bed Out Of Soap”—and 10 million people will watch.
s  length  brevity  onlinevideo  YouTube  stats 
27 days ago by paulbradshaw
How the US outsourced border security to Mexico - YouTube
From Hugo: "I really encourage you to watch this series of documentaries and follow on social media its anchor Johnny Harris (essentially active on Instagram) where he shares a lot on "behind the scenes" the editing process etc."
YouTube  Instagram  Documentary 
5 weeks ago by paulbradshaw
Journalism as Multichannel Communication: A newsroom survey on the multiple uses of social media: Journalism Studies: Vol 0, No 0
The use of social media reinforces the change in journalism from a single-channel activity to multichannel communications. News organizations and journalists must learn to simultaneously operate several social media channels. Furthermore, social media is multi-functional and applicable in all phases of news production and distribution. Taken together, journalism is reaching a higher level of complexity. This study’s main objective is to systematize the multiple uses of social media in journalism and explore related newsroom strategies. To this end, we surveyed editors-in-chief of German internet newsrooms (n = 105, response rate: 70 per cent) about social media use in their newsrooms. We systematically distinguished five general dimensions, with 24 specific uses of social media in journalism. The results show that Facebook and Twitter serve multiple journalistic purposes. In contrast, blogs and YouTube are more specialized tools. We conducted a cluster analysis to explore if and how these patterns vary by different strategic approaches in organizing social media use in newsrooms. While the overall pattern remains stable, more experienced and strategy-oriented newsrooms use Twitter notably more often for various tasks.
Research  newsroom  sm  Twitter  fb  YouTube  blogs  germany 
september 2018 by paulbradshaw
YouTube Debuts Plan to Promote and Fund 'Authoritative' News | WIRED
According to YouTube executives, the goal is to identify authoritative news sources, bring those videos to the top of users' feeds, and support quality journalism with tools and funding that will help news organizations more effectively reach their audiences. The challenge is deciding what constitutes authority when the public seems more divided than ever on which news sources to trust—or whether to trust the traditional news industry at all.
YouTube  funding  trust  s 
july 2018 by paulbradshaw
Facebook and YouTube just got more transparent. What do we see? » Nieman Journalism Lab
Most of the major platforms have been publishing transparency reports for years, but all have focused exclusively on content takedown requests from governments and corporations; YouTube’s report appears to be the first time that a major platform has systematically reported where flags come from and how they’re responded to, and the company is promising more flagging data in future reports.

But transparency, even in its candor, is a performance, leaving as much unseen as seen. At the same time, the performance itself can be revealing, of the larger situation in which we find ourselves. A closer look at Facebook’s new Community Standards and YouTube’s new data will reveal more about how content moderation is done, and how committed we have become to the approach to moderation as a project.
Transparency  YouTube  fb  google  moderation  Research 
june 2018 by paulbradshaw
Untrue-Tube: Monetizing Misery and Disinformation – Jonathan Albright – Medium
YouTube’s almost-monthly scramble to take down trending videos that perpetuate rumours and false information is over for the time being. Using several hundred “seed” videos returned from a search on YouTube’s API for “crisis actor,” I obtained the “next up” recommendations for each of the results. This generated a network of close to 9,000 related conspiracy-themed videos. Except for the time it took to collect the data, it was a relatively straightforward process.
algorithms  YouTube  fakenews  Networkanalysis  data 
may 2018 by paulbradshaw
Unethical growth hacks: A look into the growing Youtube news bot epidemic
Someone has effectively created a fully automated process running 24/7 that is taking and stripping recent articles, converting them into video format, and posting it on Youtube as their own. And while doing so, they take credit for it and reap all the rewards — such as revenue and influence — that come with it.
YouTube  automation  t  s  bots  video  onlineVideo 
may 2018 by paulbradshaw
YouTube will add information from Wikipedia to videos about conspiracies - The Verge
YouTube will add information from Wikipedia to videos about popular conspiracy theories to provide alternative viewpoints on controversial subjects, its CEO said today. YouTube CEO Susan Wojcicki said that these text boxes, which the company is calling “information cues,” would begin appearing on conspiracy-related videos within the next couple of weeks.
YouTube  Wikipedia  fakenews  conspiracy 
march 2018 by paulbradshaw
Something is wrong on the internet – James Bridle – Medium
Other channels do away with the human actors to create infinite reconfigurable versions of the same videos over and over again. What is occurring here is clearly automated. Stock animations, audio tracks, and lists of keywords being assembled in their thousands to produce an endless stream of videos. The above channel, Videogyan 3D Rhymes — Nursery Rhymes & Baby Songs, posts several videos a week, in increasingly byzantine combinations of keywords. They have almost five million subscribers — more than double Bounce Patrol — although once again it’s impossible to know who or what is actually racking up these millions and millions of views.
automation  YouTube  onlineVideo 
november 2017 by paulbradshaw
Frame by Frame for YouTube™ - Chrome Web Store
Another verification tip by @mattcooke_uk : use Frame by Frame Chrome extension to view eac…
chrome  extension  verification  tools  youtube  onlineVideo 
october 2017 by paulbradshaw
Google News Lab
Tools used: Google Search, Google Trends, Google Alerts, Google Scholar, Google News, Google Maps, YouTube, Google Permissions
google  advancedsearch  course  tutorial  mooc  YouTube  trends  Mapping 
september 2017 by paulbradshaw
YouTube starts delivering ‘breaking news’ on its homepage across platforms | TechCrunch
Breaking news may initially seem to be a bit of an unusual direction for the site, but as Google works on courting publishers through special programs with AMP, it may be interesting to see how YouTube treats partnerships with 24-hour broadcast news publishers who already put a lot of content on the site.
YouTube  onlineVideo  breakingnews  live  optimisation 
september 2017 by paulbradshaw
YouTube is killing video annotations
YouTube will replace annotations with Cards and End Screens, which cater to the growing number of users who view YouTube videos on mobile devices.

The Annotations Editor will be discontinued from 2 May 2017, after which users will be unable to add annotations to their videos.

Annotations do not work on mobile, unlike YouTube’s Cards and End Screens – which work on desktop and mobile browsers, and have improved functionality.
YouTube  annotations  interactivity 
april 2017 by paulbradshaw
The Rise of ‘YouTube Voice’ and Why Vloggers Want It to Stop - Vice
you think of the YouTube voice, the very distinct way of speaking makes sense. YouTube is a relatively new medium and not unlike news anchors, they've adopted a way to speak that means you understand exactly what they're saying. Toronto-based speech pathologist and PhD candidate Erin Hall says it can be compared to both news anchors and how we use different voices for different forms of communication. "Basically there are two things going on," Hall explains. "One is the actual segments they're using—the vowels and consonants. They're over-enunciating compared to casual speech which is something newscasters or radio personalities do." Not unlike your phone voice (we all have one), Hall explains that it's like how we enunciate our vowels and consonants more than we would in our regular speech.
YouTube  voice  onlineVideo  vlogging 
april 2017 by paulbradshaw
In the chorus: Publishers' discoverability troubles on YouTube
In the meantime, however, publishers looking to increase their audience size on YouTube should consider the following:

Having individuals host series on their channels as a matter of course, to increase engagement with a specific host
Depending on overall strategy, actively encouraging viewers to subscribe or share videos
Careful consideration of tagging to ameliorate the discoverability issue
YouTube  onlineVideo  t  s 
april 2017 by paulbradshaw
YouTube Breaks Down What Metrics Matter for Adevrtisers | Digital - AdAge
YouTube is emphasizing unique reach, as in the number of individuals who saw an ad; watch time, which shows how many seconds are spent with an ad in total and on average; and audibility, or how often it plays with sound.
Sound has become an important sticking point for brands that are dealing with mobile consumption, which often occurs with sound off depending on the platform.
ONLINEAUDIO  YouTube  metrics  onlineVideo 
march 2017 by paulbradshaw
youtube/api-samples: Code samples for YouTube APIs, including the YouTube Data API, YouTube Analytics API, and YouTube Live Streaming API. The repo contains language-specific directories that contain the samples.
Code samples for YouTube APIs, including the YouTube Data API, YouTube Analytics API, and YouTube Live Streaming API. The repo contains language-specific directories that contain the samples.
YouTube  api  githubeg 
march 2017 by paulbradshaw
How YouTube Serves As The Content Engine Of The Internet's Dark Side
This trough isn’t just wide, it’s deep. A YouTube search for the term “The Truth About the Holocaust” returns half a million results. The top 10 are all Holocaust-denying or Holocaust-skeptical. (Sample titles: “The Greatest Lie Ever Told,” which has 500,000 views; “The Great Jewish Lie”; “The Sick Lies of a Holocaust™ 'Survivor.'”) Say the half million videos average about 10 minutes. That works out to 5 million minutes, or about 10 years, of “Truth About the Holocaust.”

Meanwhile, “The Truth About Pizzagate” returns a quarter of a million results, including “PizzaGate Definitive Factcheck: Oh My God” (620,000 views and counting) and “The Men Who Knew Too Much About PizzaGate” (who, per a teaser image, include retired Gen. Michael Flynn and Andrew Breitbart).
fakenews  YouTube  t  bm 
february 2017 by paulbradshaw
A simple app from Switcher Studio that enables you to drop images or video clips into your livestream. It currently supports Facebook or Youtube Live. Or you can live edit as you record a video to the phone for later uploading. Here is the first video I made with it. [LINK]
tools  onlineVideo  streaming  fblive  YouTube 
february 2017 by paulbradshaw
INMA: Report: Third-party platforms = just 14% of digital ad revenue
The majority of third-party platform revenue comes via YouTube, though it is no surprise the platform tends to benefit TV and cable companies, not newspapers.
Facebook Instant Articles is losing its lustre. Content producers feel the social media giant is taking too large a share of the ad revenue generated. Publishers get the audience but not the sales. They “express deep ambivalence about the platform’s commitment to their success monetising on the platform,” according to DCN’s report.
report  platforms  YouTube  fb  Advertising  stats 
february 2017 by paulbradshaw
YouTube gets its own social network with the launch of YouTube Community | TechCrunch
Effectively, this Community page allows the creators to run a mini-social network of sorts on their channel’s page. This is an important move for Google, which has historically struggled to get social right, as seen with the failure of its Facebook competitor Google+. The company once tried to bake Google+ into YouTube itself, with disastrous results. (It finally rolled back that integration last year.)
YouTube  sm 
december 2016 by paulbradshaw
Change channel owners & managers - YouTube Help
If a channel is linked to a Brand Account, multiple people can manage the channel from their Google Accounts. You don't need a separate username or password to manage YouTube channels with a Brand Account.
YouTube  Security  accounts 
november 2016 by paulbradshaw
NSPCC warns YouTubers over fan relationships - BBC News
Emily Cherry, of the NSPCC, said YouTubers had a "responsibility" to make sure relationships with young fans were appropriate.
Claims of inappropriate behaviour have been made against a small number of internet personalities.
Google-owned YouTube told the BBC that educating fans and creators was key.
YouTube  ethics  t 
october 2016 by paulbradshaw
Starting a YouTube Channel: How to Achieve YouTube Growth : Social Media Examiner
important to know your target audience and be clear on the value you’re proposing to deliver to them.

Before people will consume your content, they want to know if it’s for them and why they should care about it. To hook your viewers in the opening of your videos, address your target audience by pitching the value of the video, do some quick branding, and introduce yourself. Then deliver the value.

For example, every video Tim does reflects his value proposition: “Master YouTube, Spread Your Message.”
YouTube  t  onlinevideo  podcast 
september 2016 by paulbradshaw
Viewings of YouTube live videos are up 80%
claims live video views jumped by 80% over the last year.

Neal Mohan, head of product at YouTube, told the FT the number of live video postings on YouTube grew by 130% over the same time period.
YouTube  onlinevideo  live  t  fb 
august 2016 by paulbradshaw
YouTube expands creator outreach with new features, better support | TechCrunch
benefits program called YouTube for Creators is debuting, as well, which will make it easier for creators to access the resources they need to grow subscribers. This includes things like access to the learning program dubbed “Creator Academy” and YouTube’s studio app, for example.

As you reach different levels of subscribers (0, then 1,000, 10,000, e.g.), benefits also grow. Creators will be invited to attend “Creator Days” and local meetups and workshops at YouTube Spaces. When their audience is larger, they’ll have the chance to shoot videos at YouTube Spaces, get consultations regarding their channels, become ambassadors and enter the YouTube NextUp contest for increased exposure. At the highest level, they’re offered their own partner manager, among other perks.
june 2016 by paulbradshaw
Tumblr launches live video support in partnership with YouTube, YouNow and others | TechCrunch
Tumblr this morning announced support for live video on its service, confirming our report from yesterday that such a move was in the works. The feature will allow Tumblr users to live stream video directly to their followers’ Dashboards, and will also send out push notifications when users go live or reblog a live stream. Along with the announcement comes further clarification on how the feature will work. Instead of being a direct copy of something like Facebook Live, Tumblr is integrating with existing services – including YouTube, YouNow, Kanvas and Upclose – and then using Tumblr as the publishing and discovery platform for those streams.
live  onlineVideo  Tumblr  YouTube  streaming 
june 2016 by paulbradshaw
Boris Johnson to face off against Alex Salmond in Telegraph EU debate
Boris Johnson will face off against Alex Salmond in a European Union debate hosted by The Telegraph.

The debate, in partnership with the Huffington Post and powered by YouTube, will also feature Eurosceptic Priti Patel, the employment minister, and Remain campaigner Liz Kendall, the Labour MP who took part in last year’s Labour leadership contest.
onlinevideo  HuffPo  telegraph  YouTube  euref 
june 2016 by paulbradshaw
Jail sentence for YouTube pranksters - BBC News
Four members of the controversial Trollstation YouTube channel have been jailed in connection with fake robberies and kidnappings.
The group were involved in a fake robbery at London's National Portrait Gallery and a fake kidnapping at Tate Britain in July 2015.
The channel, with 718,000 subscribers, has built a reputation for filming staged pranks around the city.
A fifth member was imprisoned in March following a bomb hoax.
"The hoaxes may have seemed harmless to them, but they caused genuine distress to a number of members of the public, who should be able to go about their daily business without being put in fear in this way.
law  hoax  YouTube 
may 2016 by paulbradshaw
The bizarre history of YouTube's copyright claim troubles
The latest flare-up came earlier this week when it pulled a seven year old video from user sw1tched because of a copyright infringement... because Fox show Family Guy used that clip in an episode.
Copyright  YouTube  algorithms 
may 2016 by paulbradshaw
Inside the bootcamps where YouTube grows its next generation of stars | Technology | The Guardian
another year before Butler quit his day job to focus on full-time vlogging. Since then his channel has grown steadily, while other opportunities such as a book publishing deal, various brand partnerships and an appearance with fellow YouTuber Alfie Deyes on TV show Saturday Night Takeaway have emerged.

Anna Johnson’s channel blends parody songs and pranks: “If you’re working in TV and you’re the presenter or the actor, you’re just one cog in the wheel of making that TV show. We get to do everything.”
Butler delivers warnings, as well as encouragement. For example, he warns of the dangers of saying yes to any brand that waves its wallet at young YouTubers in the hopes of getting them to make sponsored videos.
YouTube  onlineVideo  bm 
may 2016 by paulbradshaw
In a reversal, YouTube will let videos under copyright dispute earn revenue | The Verge
In February, YouTube came under heavy criticism from some of its most popular creators for denying them revenue whenever a copyright claim was made against one of their videos. In many cases those videos were found to have made fair use of copyrighted material, but only after weeks of back-and-forth discussions. As a result, popular creators including Channel Awesome, Eli the Computer Guy, and Alternate History Hub stopped earning money while their videos garnered thousands of views. Today YouTube relented, announcing it would let videos under dispute earn revenue until the conflicts are resolved.
Copyright  YouTube  bm 
may 2016 by paulbradshaw
Is the bubble of mobile video monetisation about to burst?
There are winners and losers. If you look at the number of cheques written [by YouTube] last year it’s estimated 6 bn in revenue was generated by YouTube. That’s $1500 per channel. The punchline here is there’s haves and have nots. What we’re seeing is that our top two or three channels [of twelve] are constantly sold out."
YouTube  onlineVideo  stats  mobile 
april 2016 by paulbradshaw
YouTubers hit mainstream as digital media become top choice for new talent | Media | The Guardian
Caspar Hit the Road was made with the production team from Top Gear, and after topping the sales charts as a DVD and digital download, will now air on Channel 4’s E4 TV network in April. A sequel featuring another road trip to the US is lined up for November.

For Sugg – the brother of YouTube star Zoe “Zoella” Sugg – and Lee, “straight to DVD/download” isn’t a failure, as it is for traditional films. It’s a canny and increasingly common career move for YouTubers, with other examples including Smosh: The Movie (by comedy duo Smosh); Camp Takota (with Grace Helbig, Hannah Hart and Mamrie Hart) and The Chosen (with Kian Lawley).
YouTube  bm  onlineVideo 
april 2016 by paulbradshaw
Endemol Shine Group - Endemol Shine Group is the new joint venture bringing together Endemol, Shine and CORE Media, to create a global content creator, producer and distributor with over 600 revenue generating formats across scripted and non-scripted genr
Endemol Shine Group is the new joint venture bringing together Endemol and Shine Group, to create a global content creator, producer and distributor with over 600 revenue generating formats across scripted and non-scripted genres.
mcn  YouTube  people  onlineVideo  bm 
march 2016 by paulbradshaw
What’s A Video View? On Facebook, Only 3 Seconds Vs. 30 At YouTube
Instagram: Facebook’s photo and video sharing network doesn’t display video view counts publicly, but the company uses the same 3-second standard to count them. Instagram video also loops automatically while a video post remains on users’ screens, so instead of total total video views, the stat Instagram sends to advertisers is views by “unique users.”
Twitter: Unlike Facebook and YouTube, Twitter doesn’t currently serve autoplay video (although it is testing the feature for some iOS users), so a view is counted when a user clicks on a video within a tweet. Video view counts are not publicly displayed. Advertisers can view stats within the Twitter ad platform, or for organic tweets from within the analytics dashboard. [Update: A month after this post was originally published, Twitter rolled out autoplay on the desktop and iOS platforms and adjusted its view-count standards. It now counts a view after three seconds, with the wrinkle that the video needs to be 100% in view on a user’s device for at least three seconds.]
Vine: The Twitter-owned video network autoplays looping video with a maximum length of 6 seconds. Views on the Vine network are called loops, which are publicly displayed and triggered after a user watches the entire video. Vine doesn’t sell ads.
onlineVideo  metrics  Instagram  vine  Twitter  YouTube  fb 
january 2016 by paulbradshaw
Jung & Naiv, an interview show born and popularized on YouTube, gets another shot at television » Nieman Journalism Lab
Jung’s schtick is asking these sorts of basic questions of politicians and other public figures. The show’s title, a play on his name, means (you guessed it) “Young and Naive” in English, and Jung made a name for himself on YouTube interviewing buttoned-up talking heads in an irreverent way that tries to lift the conversation beyond the potentially boring format of just two people chatting on camera. The character he created for his interview segments is modeled in part after Stephen Colbert’s approach to his ultra-conservative alter ego, and the show itself is inspired by The Daily Show’s ability to draw in viewers who aren’t normally interested in politics.
YouTube  Interviewing  video 
december 2015 by paulbradshaw
Theft, Lies, and Facebook Video — Medium
According to a recent report from Ogilvy and Tubular Labs, of the 1000 most popular Facebook videos of Q1 2015, 725 were stolen re-uploads. Just these 725 “freebooted” videos were responsible for around 17 BILLION views last quarter. This is not insignificant, it’s the vast majority of Facebook’s high volume traffic. And no wonder, when embedding a YouTube video on your company’s Facebook page is a sure way to see it die a sudden death
fb  metrics  onlineVideo  YouTube 
november 2015 by paulbradshaw
Discussing the News - Digital Journalism - Volume 3, Issue 6
The provision of online news provides unique opportunities for users to interact with content and with other users. One of the more common forms of interactivity involves commenting on news stories. These interactive features are often heralded for enabling virtual public discussion of current events. Yet there exists a widespread belief that these spaces fail to meet that lofty goal, instead exhibiting hostile and vitriolic discourse, which undermines the deliberative potential of online interaction. At the same time, there is a lack of consensus among researchers regarding the proper conceptualization of hostility, and its more desirable counterpart, civility. This article aims to integrate normative and contextual conceptual definitions of hostility and civility in online interactions with the news. Building on these, we develop operational definitions of the two concepts and analyze the presence of hostile and civil discussion in user comments posted to YouTube news videos. Further, we explore the possibility that the content and source of those news videos, as well as popularity and engagement metrics, may explain the degree of hostility and civility in comments.
Comments  Research  YouTube 
october 2015 by paulbradshaw
YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal | TechCrunch
YouTube made its top video creators an offer they literally couldn’t refuse, or they’d have their content disappear. Today YouTube confirmed that any “partner” creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its new YouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers. That includes videos by popular comedians, musicians, game commentators, and DIY instructors, though not the average person that uploads clips.
YouTube  bm  onlineVideo 
october 2015 by paulbradshaw
YouTube is an advertising company, not a video platform | The Memo
Meanwhile Hank Green, one of the most popular YouTubers there is, recently bemoaned the site’s advertising-orientated ecosystem, and encouraged creators to seek better ways of earning a living online.

“[YouTube has] put a dramatic emphasis on getting the most views possible, not just per video but per day. The result: A kind of hyper-frequency, with some gaming channels uploading three to five videos PER DAY. Without volume, it’s hard to make it work.”
onlineVideo  YouTube  Advertising 
october 2015 by paulbradshaw
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