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Former Chartbeat CEO Tony Haile wants to save the media industry by blocking ads - Recode
Past attempts to offer ad-blocking experiences — the ones that publishers have signed on for, anyway — have all failed, Haile said, because they added “friction” for the consumer, rather than taking it away.

“Many of the corpses in the graveyard I have to wade through on a daily basis, that have attempted this thing, have come at this by saying, ‘I’m going to create this amazing app,’” he said. “‘It’s going to be a beautiful app. And all you have to do to use it is change everything about how you discover content.’”
aggregation  bm  adblocking  itunesfornews 
7 weeks ago by paulbradshaw
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