mngful + frixion-fric.psy   710

Archillect on Twitter: "… "
everything isamazing and nobody is happy
frixion-fric.psy 
5 hours ago by mngful
Amazon Said to Plan Up to 3,000 Cashierless Stores by 2021 - Bloomberg
Bezos sees eliminating meal-time logjams in busy cities as the best way for Amazon to reinvent the brick-and-mortar shopping experience, where most spending still occurs.

AmazonGo will be more of a threat to fast-casual restaurants if it is targeting cities, said Jeff Lenard, vice president of NACS. Shoppers rate location and a lack of lines as the most important factors when shopping for convenience.

AmazonGo already has no lines," Lenard said. "The key to success will be convenient locations. If it’s a quarter mile from where people are walking and biking, the novelty of the technology won’t matter. It’s too far away."
frixion-fric.psy 
3 days ago by mngful
The 3 kinds of non-fiction books
Branch books are the most common type of book you'll find in the non-fiction section. These are books that consist of a single idea. The rest of the book is then padded out with examples, extrapolations, and implications of that single idea.
frixion-fric.psy  #bk 
6 days ago by mngful
The Death of Advertising – Member Feature Stories – Medium
Dollar Shave Club’s success indicates that shotgun advertising will fade over the decades to come. Companies that serve the masses will be replaced by companies that serve niches, because the latter will take advantage of the decreased distribution costs and grass-roots marketing opportunities that the internet provides.

As this happens, and information about both buyers and suppliers becomes more and more perfect, the advantages enjoyed by producers of homogeneous products like the Big Mac and Coke will dissipate, and their products will lose market share to more targeted, higher-quality products that take advantage of unique, niche markets that were never able to monetized in the old world of advertising. The internet, the data it generates, and the companies that own and utilize that data best, will be the driving forces behind the monetization of niches.

The perfection of data will, eventually, give rise to a world in which every consumer can be paired up with goods that meet his or her biological, rather than consumptive, tendencies. This world will also be devoid of branding, because in a world that relies on perfect information, there will be no need for branded trust. The cheaper of two identical goods will always and everywhere be purchased, as opposed to what happens now, when a consumer pays more for Motrin, the brand, than ibuprofen, the drug, even though they’re the same thing. Once perfect information becomes a reality, there won’t be just a few over-the-counter meds to alleviate pain; rather there will be hundreds, or even thousands depending on the specific needs of the niche markets. The purpose of advertising in this world will be to pair niche consumers, whose needs were never profitable enough to be met, with niche products, whose production was never profitable enough to be realized.

Given all of this, advertising as we’ve always known it — large-scale campaigns predicated on instilling subconscious intuition in consumers — will die. What will rise from its ashes be unlike anything we’ve seen before. It will not subject us to a menu of mediocrity; rather, the algorithms buried within the walls of companies like Google and Facebook will deterministically present us with our best options for everything, because they will know us best. At first, consumers may rebel, like they did with GPS in cars, or online shopping. But as they realize that they are better served by allowing algorithms to take care of the decisions they once relied on their own autonomy to make, they will make the shift. It will not happen overnight, but it will happen.

This new world will be marked by a monumental shift away from branding, which is already happening; a shift away from search, which is about to happen; but most importantly, and perhaps most unsettling, a shift away from trust in the user as the final indicator of their own desire.
frixion-fric.psy 
7 days ago by mngful
Does Thinking Really Hard Burn More Calories? - Scientific American
no.
a large part of mental fatigue is just our impression.

Volunteers that cycled on an exercise bike following a 90-minute computerized test of sustained attention quit pedaling from exhaustion sooner than participants that watched emotionally neutral documentaries before exercising. Even if the attention test did not consume significantly more energy than watching movies, the volunteers reported feeling less energetic. That feeling was powerful enough to limit their physical performance.

In the specific case of the SAT, something beyond pure mental effort likely contributes to post-exam stupor: stress. After all, the brain does not function in a vacuum. Other organs burn up energy, too. Taking an exam that partially determines where one will spend the next four years is nerve-racking enough to send stress hormones swimming through the blood stream, induce sweating, quicken heart rates and encourage fidgeting and contorted body postures. The SAT and similar trials are not just mentally taxing—they are physically exhausting, too.

A small but revealing study suggests that even mildly stressful intellectual challenges change our emotional states and behaviors, even if they do not profoundly alter brain metabolism. Fourteen female Canadian college students either sat around, summarized a passage of text or completed a series of computerized attention and memory tests for 45 minutes before feasting on a buffet lunch. Students who exercised their brains helped themselves to around 200 more calories than students who relaxed. Their blood glucose levels also fluctuated more than those of students who just sat there, but not in any consistent way. Levels of the stress hormone cortisol, however, were significantly higher in students whose brains were busy, as were their heart rates, blood pressure and self-reported anxiety. In all likelihood, these students did not eat more because their haggard brains desperately needed more fuel; rather, they were stress eating.

LAZY BUM
Messier has related explanation for everyday mental weariness: "My general hypothesis is that the brain is a lazy bum," he says. "The brain has a hard time staying focused on just one thing for too long. It's possible that sustained concentration creates some changes in the brain that promote avoidance of that state. It could be like a timer that says, 'Okay you're done now.' Maybe the brain just doesn't like to work so hard for so long."
frixion-fric.psy 
8 days ago by mngful
LCTR on Twitter: "As the great Douglas Adams wrote: "Meanwhile the poor Babel fish, by effectively removing all barriers to communication between different cultures and races, has caused more and bloodier wars than anything else in the history of creation
As the great Douglas Adams wrote:
"Meanwhile the poor Babel fish, by effectively removing all barriers to communication between different cultures and races, has caused more and bloodier wars than anything else in the history of creation"
frixion-fric.psy  quote.eng 
9 days ago by mngful
Google Is Handing the Future of the Internet to China – Foreign Policy
In May, Google quietly removed “Don’t be evil” from the text of its corporate code of conduct
frixion-fric.psy  google-.brd 
11 days ago by mngful
Disruptive Interfaces & The Emerging Battle To Be The Default
Disruptive interfaces are successful because they are simpler and offer a better user experience than the more clunky and complex systems they supplant.

New mediums on the horizon ... will do far more than save us time. They will eliminate browsing all-together by proposing a default answer for every need (and eliminating options).

As machine learning understands how we live and work better than we do, we will not only want but expect the best solution for every problem to be the default .. being the default becomes the ultimate prize for every product and service.

If your brand or service is included in the motion you’ll have a remarkable advantage. If you’re not, you’re screwed.

Digital Real-Estate Will Become More Scarce, & More Expensive

Famed design duo Charles and Ray Eames once suggested that “After the age of information comes the age of choices.” But as artificial intelligence gets to know us better than we know ourselves, will the need for choices be made obsolete?

“The perfection of data will, eventually, give rise to a world in which every consumer can be paired up with goods that meet his or her biological, rather than consumptive, tendencies,” writes Zander Nethercutt.

What does living a life of defaults mean for consumers? For starters, we will need to verify the pricing we get and the quality we receive. As we surrender choice, we cannot surrender any form of diligence. Living by the defaults requires another level of trust in the machine. We will need to trust but must also develop mechanisms to verify.

“About 70 percent of the word searches done on Amazon’s search browser are for generic goods. That means consumers are typing in “men’s underwear” or “running shoes” rather than asking, specifically, for Hanes or Nike.”

An Opportunity & Responsibility For Designers

Most consumer products report that 90% of customers keep the default settings they’re given rather than customize their experience.

Once powerful companies that have invested millions or billions in their brands, achieved dominance through network effects, or compete with sophisticated supply chains are vulnerable to losing their pricing power, differentiation, and being all-together excluded from the moment where customers make decisions.
defaults.psy  frixion-fric.psy 
12 days ago by mngful
Les Moonves Put CBS on Top. Then It All Came Crashing Down. - The New York Times
Mr. Moonves continued to have a strong hand in putting together the prime-time lineup as chief executive, a task other corporate leaders have left to their programming teams.
frixion-fric.psy 
12 days ago by mngful
Amazon’s Antitrust Antagonist Has a Breakthrough Idea - The New York Times
Over 93 heavily footnoted pages, she presented the case that the company should not get a pass on anticompetitive behavior just because it makes customers happy. Once-robust monopoly laws have been marginalized, Ms. Khan wrote, and consequently Amazon is amassing structural power that lets it exert increasing control over many parts of the economy.

“As consumers, as users, we love these tech companies,” she said. “But as citizens, as workers, and as entrepreneurs, we recognize that their power is troubling. We need a new framework, a new vocabulary for how to assess and address their dominance.”

“The long-term interests of consumers include product quality, variety and innovation — factors best promoted through both a robust competitive process and open markets,” she wrote.
amazon.brd  frixion-fric.psy 
13 days ago by mngful
Why big companies squander good ideas | Financial Times
Rebecca Henderson, HBS, on internal disruption:
- (for imcumbents) there are multiple points of failure
- internal innovators are often difficult people
"The people who bug large organisations to do new things are socially awkward, slightly fanatical and politically often hopelessly naive"

In 1975, a 24-year-old engineer named Steven Sasson built the world’s first digital camera — a patched-together device scavenging a lens from a Super-8 camera, magnetic tape in a portable cassette recorder and a TV screen. Sasson worked for Eastman Kodak, where in 1989 he and his colleagues also constructed the first modern digital SLR camera. Kodak built a sizeable line of business in digital photography, and earned a small fortune from the patents. Yet Kodak could not adjust to a world in which every phone contained a camera. The company filed for bankruptcy in 2012.
disruption.inn  judgement.psy  frixion-fric.psy  decisioncraft.decisions.psy 
17 days ago by mngful
Hard Lessons (Thanks, Amazon) Breathe New Life Into Retail Stores - The New York Times
“The retailers that get it recognize that Amazon has forever changed consumer behavior,” said Barbara Kahn, a marketing professor and former director of the retailing center at the Wharton School. “I shouldn’t have to work to shop.”

Many successful stores are now a cross between a fast-food drive-through and a hotel concierge

Retailers have been tweaking their store and online strategies for years. But it’s only recently that Amazon’s blistering success has prodded the incumbents to try to reinvent themselves. Ms. Kahn of the Wharton School said retailers could have made these improvements decades ago if they had focused on what shoppers wanted.

he said Amazon’s founder, Jeff Bezos, had understood this when he pioneered the idea of one-click shopping. But many retailers have built their businesses around the opposite idea, like expansive stores that take hours to wade through and commissions that encourage employees to push certain products.

------------------------------------------

- Nordstrom lets customers in some stores make returns by dropping their items into a box and walking out — no human interaction required
- Walmart is employing 25,000 “personal shoppers” to select and package groceries for curbside pickup
- Target said it was picking up new toy customers in the wake of the Toys “R” Us liquidation this spring (Customers can order online and pick up at the store. They can order online and have their purchases delivered home, in some cases, on the same day. Or they can visit the store; employees’ starting salaries were raised in an effort to bolster retention and morale. People like the convenience of returning Target items bought online to the store rather than having to ship them, as with Amazon.)
- Dollar General plans to open 900 stores this year, as it deepens its reach into rural America with inexpensive food and clothing
frixion-fric.psy 
19 days ago by mngful
Every Generation Gets the Beach Villain It Deserves - The New York Times
“I’d rather do the right hard things now that I’m in,” he says, “than the wrong easy things.”

“I prefer brutal honesty to hypocritical politeness”

"He wants people to think bigger"
frixion-fric.psy  compromise.psy 
21 days ago by mngful
Elon Musk Faces His Own Worst Enemy - WSJ
Others said they tried to anticipate his mood by following news of his personal life, even tracking the hair of actress Talulah Riley when she was his second wife, believing Mr. Musk was happiest when her hair color approached platinum.
elonmusk.brd  frixion-fric.psy  frixion-fun.psy 
23 days ago by mngful
The Scientific Reason You Get Cravings - And How To Fight Back! — Willpowered
We were also in a perpetual state of starvation. Food was scarce on the Great Plains of Africa – unfortunately there wasn’t a gazelle on every corner like there are restaurants today.

So when we did see a gazelle to be hunted, we needed extra motivation to make up for the fact that we were starving and weak. So our brains promised us, “eat that gazelle and you will be happy!” [2]

In the brain, this triggers a release of a chemical called dopamine. This increases our focus, energy and desire to get the reward that we seek. We genuinely believe that if we get it, we will be happy! This chemical saved our species from starvation because it gave us the motivation we needed. And when we caught the gazelle, we were indeed happy - we finally got to eat! 
frixion-fric.psy  energy.psy 
24 days ago by mngful
didi "“In the past few years we forged ahead wildly, riding on aggressive business strategies and the power of capital,” Didi Chuxing said in the statement. In the face of lost lives, “the whole company started to question whether we have the right
didi "“In the past few years we forged ahead wildly, riding on aggressive business strategies and the power of capital,” Didi Chuxing said in the statement. In the face of lost lives, “the whole company started to question whether we have the right value system” https://t.co/Ialr99uFa5"
frixion-fric.psy 
24 days ago by mngful
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