2019 Predictions | The Daily | Gartner L2
Consumers want less choice, but instead confidence in the (fewer) choices presented to them
choice.psy  frixion-fric.psy 
4 days ago
Rishad Tobaccowala Reflects On Today's Marketing Landscape
4 key trends:
1. The Rise of Brand Direct
2. Amazon as a marketing vehicle
3. Trust as a differentiator
4. Legacy media and telcos bulked up with AT&T buying Time Warner, Disney buying Fox and Comcast buying Sky.
11 days ago
Why Convenience Wins with Shep Hyken - Roger Dooley
roger dooley:
- exceeding expectations does not increase customer loyalty, convenience does
frixion-fric.psy  #bk 
12 days ago
Study of long-term heterosexual couples finds women over-estimate and men underestimate their partner’s sexual advances – Research Digest
An evolutionary psychology explanation for a male tendency to think women are more interested than they actually are is that – in a casual relationship – while incorrectly perceiving interest and being rejected might not feel great, missing the signs of interest, and so a chance to mate, is worse.
13 days ago
The Friendship That Made Google Huge | The New Yorker
"Page and Brin knew that users would flock to a service that delivered answers instantly."
There were inklings, early on, that Google was an A.I. company pretending to be a search company
Working ninety-hour weeks, they wrote code so that a single hard drive could fail without bringing down the entire system. They added checkpoints to the crawling process so that it could be re-started midstream. By developing new encoding and compression schemes, they effectively doubled the system’s capacity. They were relentless optimizers. When a car goes around a turn, more ground must be covered by the outside wheels; likewise, the outer edge of a spinning hard disk moves faster than the inner one. Google had moved the most frequently accessed data to the outside, so that bits could flow faster under the read-head, but had left the inner half empty; Jeff and Sanjay used the space to store preprocessed data for common search queries. Over four days in 2001, they proved that Google’s index could be stored using fast random-access memory instead of relatively slow hard drives; the discovery reshaped the company’s economics.
Jeff and Sanjay understood computers at the level of bits. Jeff once circulated a list of “Latency Numbers Every Programmer Should Know.” In fact, it’s a list of numbers that almost no programmer knows: that an L1 cache reference usually takes half a nanosecond, or that reading one megabyte sequentially from memory takes two hundred and fifty microseconds. These numbers are hardwired into Jeff’s and Sanjay’s brains. As they helped spearhead several rewritings of Google’s core software, the system’s capacity scaled by orders of magnitude. Meanwhile, in the company’s vast data centers technicians now walked in serpentine routes, following software-generated instructions to replace hard drives, power supplies, and memory sticks. Even as its parts wore out and died, the system thrived.
In the past thirty-five years, about half of the Nobel Prizes in Physiology or Medicine have gone to scientific partnerships.
frixion-fric.psy  creativity.psy  collaboration.psy 
18 days ago
How the Artificial Intelligence Program AlphaZero Mastered Its Games | The New Yorker
In one section of the AlphaGo Zero paper, the DeepMind team illustrates how their A.I., after a certain number of training cycles, discovers strategies well-known to master players, only to discard them just a few cycles later. It is odd and a little unsettling to see humanity’s best ideas trundled over on the way to something better; it hits close to home in a way that seeing a physical machine exceed us—a bulldozer shifting a load of earth, say—doesn’t.
Garry Kasparov, the former chess champion who lost to I.B.M.’s Deep Blue in 1997, argues that AlphaZero doesn’t play chess in a way that reflects the presumably systematic “priorities and prejudices of programmers”; instead—even though it searches far fewer positions per move than a traditional engine—it plays in an open, aggressive style and seems to think in terms of strategy rather than tactics, like a human with uncanny vision. “Because AlphaZero programs itself,” Kasparov writes, “I would say that its style reflects the truth.”
ai.iss  frixion-fric.psy  loyalty.psy 
18 days ago
Eric Schmidt on the Life-Changing Magic of Systematizing, Scaling, and Saying Thanks (Ep. 53-Live)
on failing in social networking 'in my ceo-ship that was the one thing i missed the biggest...because we didn't use it...there really was a slightly younger generation that was driving it...the rise of FB occurred on my watch'
frixion-fric.psy  diversity.ppl 
23 days ago
The impact of middle names: Middle name initials enhance evaluations of intellectual performance | Request PDF
Using a middle initial makes people think you’re clever. [Wijnand A. P. Van Tilburg & Eric R. Igou]
24 days ago
‘Forget the Facebook leak’: China is mining data directly from workers’ brains on an industrial scale | South China Morning Post
At Hangzhou Zhongheng Electric, workers wear caps to monitor their brainwaves. The data is used to ‘adjust the pace of production and redesign workflows’. [Stephen Chen]
neuroscience.psy  frixion-fric.psy 
24 days ago
Improbable Research » Blog Archive
Researchers found that Starbucks customers in northern China are more likely to move chairs out of their way, while customers in southern China will move themselves around the chairs. The researchers attribute this to ancestral food production. In the north, the primary crop is wheat, which is grown by individual farmers. In the south, farmers have to collaborate to grow rice. So, they believe, people in the south are less individualistic. [Mark Abrahams]
frixion-fric.psy  conformity.psy 
24 days ago
Artwork Personalization at Netflix – Netflix TechBlog – Medium
n Netflix, the artwork is personalised based on your viewing history. An Uma Thurman fan will see the classic Pulp Fiction poster showing Uma, but a John Travolta fan will be shown a different image. [Ashok Chandrashekar & co] (This also had more sinister consequences).
n previous work, we discussed an effort to find the single perfect artwork for each title across all our members. Through multi-armed bandit algorithms, we hunted for the best artwork for a title, say Stranger Things, that would earn the most plays from the largest fraction of our members. However, given the enormous diversity in taste and preferences, wouldn’t it be better if we could find the best artwork for each of our members to highlight the aspects of a title that are specifically relevant to them?
A key property of contextual bandits is that they are designed to minimize regret.
frixion-fun.psy  frixion-fric.psy 
24 days ago
"One of my favorite projects in 2018 was to make this video with @Kurz_Gesagt: the transition from zero-sum economic stagnation to positive-sum growth was likely the biggest change to society ever. Others turned from rivals into potential partners. https:
"One of my favorite projects in 2018 was to make this video with @Kurz_Gesagt: the transition from zero-sum economic stagnation to positive-sum growth was likely the biggest change to society ever. Others turned from rivals into potential partners. https://t.co/0UItkuxw5M"
frixion-fric.psy  frixion-fun.psy 
24 days ago
Does AI make strong tech companies stronger? — Benedict Evans
Idina MenzelHence, I said earlier that there are two questions for an ML startup: how do you get the data and how much do you need? But those are just the technical questions: you also ask how you go to market, what your addressable market is, how valuable the problem you’re solving is to your customers, and so on and so on.
25 days ago
Postmates' Quest to Build the Delivery Robot of the Future | WIRED
"Adults design and start building the foundation and then put the marshmallow on top and the whole thing comes crashing down, because they put it too late," says Kashani. "Kids, at the very beginning, pick up a bunch of pasta and stick it into the side of the marshmallow. And then they make it stand. So now they have 20 minutes to get it higher."
4 weeks ago
The 200 People Behind Tesla Autopilot — The Information
Often he calls into the meeting while driving his Model S Tesla, using Autopilot, said one participant. And it’s not just to save time. Mr. Musk is testing updates to the software as he drives—his car is equipped with special settings for Autopilot—and he uses the meeting to call out bugs as they happen or that he encountered over the previous week.
frixion-fric.psy  musk.brd 
5 weeks ago
The Mind Meld of Bill Gates and Steven Pinker - The New York Times
we have no right to expect perfection. We should appreciate how much better off we are and try to improve our institutions guided by what works and what doesn’t.
Take the foundation’s toilet project. We want to reinvent the toilet so it doesn’t need water piped in or out — just a chemical process, so that even Indian cities that will never spend $1 billion can have a toilet as good as a Western one. This is a 10-year quest. If I didn’t have the success I had at Microsoft, I would never have the bullheadedness to embark on this project.
BG You also have to understand science and history, and how to pick the right people to be able to back the right projects. Having optimism about science and feeling in command of scientists, that’s like what I did at Microsoft. And, yes, I embrace more risk. Most philanthropists don’t take huge, 10-to-15-years-type risks.

SP That whole story is an example of where actual moral benefit and human moral intuitions are not in sync. The person who invents an affordable and efficient toilet should be made a saint. Think how much human happiness will be granted, how much human suffering eliminated. We should think quantitatively; it’s the morally enlightened way. But it’s not the way our brains evolved when we make moral evaluations.
5 weeks ago
'Selfish brain' wins out when competing with muscle power, study finds | University of Cambridge
'selfish brain' hypothesis:
a new investigation into the immediate trade-off that occurs inside us when we have to think fast and work hard at the same time is the first to demonstrate that – while both are impaired – our mental ability is less affected than our physical capacity.

Researchers say that the findings suggest a "preferential allocation of glucose to the brain", which they argue is likely to be an evolved trait – as prioritising quick thinking over fast moving, for example, may have helped our species survive and thrive.
frixion-fric.psy  energy.psy 
6 weeks ago
How to conserve your brain power: 5 tips
“Decision making is tiring for your brain’s deliberate system, whether the stakes are big or small. Without realizing it, you can fritter away a fair portion of your mental energy on the day’s minor choices: what to eat, what to wear, when to exercise, when to sleep, whether to answer the phone, and whether to prioritize this task or that one,” writes Caroline Webb in her book "How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life".
“Worrying about things you can’t control is certainly a huge waste of good energy,” says Wilding. Luckily, we have more control than we think we do over our thoughts, and we can conserve our mental energy by changing how we think about situations and how we react to them. “You can rewire your brain,” says Wilding. “If you are continually training yourself to think positive or see the opportunity in a challenging work situation, it’s retaining your brain to avoid those negative pathways in your mind. The less you reinforce those negative pathways, the less you have them.” And the less they’ll draw upon your stores of glucose, leaving you to work productively, in peace.
frixion-fric.psy  energy.psy  #bk 
6 weeks ago
Does Thinking Burn Calories? Here's What the Science Says | Time
“You will in fact burn more energy during an intense cognitive task than you would vegging out watching Oprah or whatever,” he says. But in the context of the average person’s overall energy expenditure, the difference in calorie burn from one mental task to another is a tiny amount, he adds.

But if you’re hoping to think yourself slim, Raichle says you’re out of luck. While the brain burns a lot of energy, any changes in brain activity and energy use during a tough mental task are minute: “maybe a 5% change against the backdrop of all brain activity,” he says.

Even if you were to keep your brain immersed in difficult mental pursuits all day long, this 5% change wouldn’t add up to much. “Calorie-wise it would be very modest,” Raichle says, adding that you would expend more energy pacing back and forth.
frixion-fric.psy  energy.psy 
6 weeks ago
Key insights from “THINKING, FAST AND SLOW by Daniel Kahneman”
When we use our brain, we tend to use the minimum amount of energy possible for each task. This is known as the law of least effort. Because checking the answer with System 2 would use more energy, our mind won’t do it when it thinks it can just get by with System 1.
Our minds use different amounts of energy depending on the task. When there’s no need to mobilize attention and little energy is needed, we are in a state of cognitive ease. Yet, when our minds must mobilize attention, they use more energy and enter a state of cognitive strain. These changes in the brain’s energy levels have dramatic effects on how we behave.

In a state of cognitive ease, the intuitive System 1 is in charge of our minds, and the logical and more energy-demanding System 2 is weakened. This means we are more intuitive, creative and happier, yet we’re also more likely to make mistakes. In a state of cognitive strain, our awareness is more heightened, and so System 2 is put in charge. System 2 is more ready to double-check our judgments than System 1, so although we are far less creative, we will make fewer mistakes.

You can consciously influence the amount of energy the mind uses to get in the right frame of mind for certain tasks. If you want a message to be persuasive, for example, try promoting cognitive ease. One way to do this is to expose ourselves to repetitive information. If information is repeated to us, or made more memorable, it becomes more persuasive. This is because our minds have evolved to react positively when repeatedly exposed to the same clear messages. When we see something familiar, we enter a state of cognitive ease.

Cognitive strain, on the other hand, helps us succeed at things like statistical problems. We can get into this state by exposing ourselves to information that is presented to us in a confusing way, for example, via hard-to-read type. Our minds perk up and increase their energy levels in an effort to comprehend the problem, and therefore we are less likely to simply give up.
frixion-fric.psy  #bk 
6 weeks ago
Google's DeepMind predicts 3D shapes of proteins | Science | The Guardian
In a second step, AlphaFold tweaks the draft structure to find the most energy-efficient arrangement.
frixion-fric.psy  energy.psy 
6 weeks ago
Tim Harford: Slow-Motion Multitasking • Hurry Slowly
friction from diversity = generally good
“goal harmony” more important than team building
robbers cave experiment - shared goal better at unified problem-solving than team-building exercises
no friction = does not bode well for problem-solving - its all about balance
6 weeks ago
Uber insiders describe questionable decisions in self-driving car unit - Business Insider
"Within ATG, we refused to take responsibility. They blamed it on the homeless lady, the Latina with a criminal record driving the car, even though we all knew Perception was broken," one software developer said, referring to the software called "Perception" that allows the car to interpret the data its sensors collect. "But our car hit a person. No one inside ATG said, 'We did something wrong and we should change our behavior.'"
frixion-fric.psy  incentives.psy 
7 weeks ago
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