mcmorgan + techwriting   26

The Anatomy of the Perfect Blog Post
It's a sure thing. It's based on Science. Consider what perfect means here: SEO ranking and shareable. Still, this is one of the rare how-tos that build in sharing and skimming to the reading. It helps us see the genre, and get a sense of how commodification drives it.
rhetoric  wcw  wcwexample  erhetoric  techwriting  lists  perfection 
may 2014 by mcmorgan
Using Photos Legally
Guidelines for using images online.
fcw  erhetoric  techwriting  copyright 
july 2013 by mcmorgan
Digitally Savvy Students Play Hide-and-Seek With Campus Messages - Technology - The Chronicle of Higher Education
Plight of the campus communicators when students don't want to listen, I guess. The problem is not using email but HOW they use email.
erhetoric  techwriting 
september 2012 by mcmorgan
The Cloud Will Kill The Resume, And That’s a Good Thing
the resume of the future - pretty much a well-monitored profile.
techwriting 
april 2012 by mcmorgan
Less Text, Please: Contemporary Reading Behaviors and Short Formats | I'd Rather Be Writing
Mid-length consideration from a tech writer on short form text reading. Reviews some of the more recent arguments, and tries to set a lower limit on brevity. with "The same people who clipped back my copious callouts into a few marketing bubbles would have also pruned this post from 2,000 words to 200. Would that make the text more valuable? Just as there’s a balance between simplicity and obscurity, there’s a balance between length and learning. More people might read a short text, but a longer text yields more learning. Is there no pleasure in learning anymore?" Tends to skip over the Clive Thompson notion that he mentions: "The torrent of short-form thinking is actually a catalyst for more long-form meditation."
techwriting  reading  shortform  brevity 
january 2011 by mcmorgan
Embracing the digital book — Craig Mod
Superb primer on designing text for devices - with links. Read it
publishing2.0  books  ebooks  teaching  techwriting  ipad  Kindle  publishing 
april 2010 by mcmorgan
Palin's Resignation: The Edited Version | vanityfair.com
A little shaky in its premise because VF seems to be editing spoken delivery into written delivery.
writing  copywriting  editing  techwriting 
july 2009 by mcmorgan
Writing for Wikipedia in coursework
Brief teacherly article on creating and using a wikipedia-like set up in fyc.
wikipedia  wiki  twwt  techwriting  fyc 
november 2008 by mcmorgan
Writing Effectively for Wikipedia: How to Write Sticky Copy that Anybody Can Edit
A primer for marketing on Wikipedia: "Wikipedia is not the source of easy promotion and marketing that many novices believe it to be. It takes practice to avoid being reverted." Still, the advice is pretty good.
marketing  wikipedia  techwriting  erhetoric 
november 2008 by mcmorgan
Plain English Campaign | Drivel Defence
Javascripts that check text on web or file.
wcw  webdesign  techwriting  fyc 
august 2008 by mcmorgan
Garr Reynolds - Graphic Design Fundamental Elements
as adapted from A White - and just about every visual design text published
techwriting  design  webdesign 
march 2008 by mcmorgan
Presentation Zen
Promotional blog by Garr Reynolds on tradiional and contemporary professional presentations. Eschews the terms but is steeped in Socratic rhetoric turned towards the digital.
techwriting  PowerPoint  presentations  marketing  design  erhetoric 
march 2008 by mcmorgan
Wiki makeover
Brief account of how to maintain a wiki as it grows: bonzai snips. Reminds me that I have to trim the Weblogs and Wikis wiki.
wikis  wiki  techwriting 
february 2008 by mcmorgan
Welcome to the Orange Journal
The Orange Journal of Technical Communication and Information Design is a graduate student journal that strives to foster critical thinking and discussion on a wide variety of topics and issues important to technical communicators.
en3177  techwriting  journal 
february 2008 by mcmorgan
Woo Them with Words: Hunting for the Hit Headline
What hits and what misses is going to depend on the rhetorical situation, but here's a short heuristic for getting started on making good chocies.
techwriting  journalism  freelancing 
august 2007 by mcmorgan

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