mcmorgan + semiotics   27

Making semiotic sense of an annoying stylistic tic: So says more than you might want it to.

> This is apparently is an example of semantic bleaching, similar to the process that turned very and really (and more recently literally) into intensifiers. The OED lists so as an "adv. and conj." glossed as "In the way or manner described, indicated, or suggested; in that style or fashion", with examples going back to the 9th century. Over the centuries, if the bleaching theory is correct, a sense emerged that's something more like "in relation to the issue described, suggested, or presupposed".

“So” also seems to indicate a connection between the interviewer and interviewed, a suggestion that the answer really is going to address the question. But often, the interviewed answers a different question, snd the particle becomes a rhetorical backhander. Compare it to using “Well ...” in the same context. “So” indicates that the response is canned, being delivered by rote - which also appears in the general tone of voice and cadence. “Well” can suggest the response is more thoughtful and tailored for the context.
linguistics  semantic_bleaching  so  semiotics 
7 weeks ago by mcmorgan
President Trump Shares Anti-Obama Eclipse Meme |
Semiotic misfire. Language is bigger than we are.

> The President's opponents are not above just this kind of semiotic misfire.
meme  semiotics  erhetoric 
august 2017 by mcmorgan
Melania Trump and the politics of airbrushing - The Washington Post
Fashion meets politics in the open media, with some semiotics chucked in to start the discussion. "Mahaux has given the public a two-dimensional version of Trump: just the gloss, just the facade. Trump is the fantasy, the dream."
visualrhetoric  semiotics  politics 
april 2017 by mcmorgan
Teaching McLuhan: Understanding Understanding Media | Enculturation
more than this, he's drawing line from McL to Carr and others. "In this essay I will explain how I interpret McLuhan’s Understanding Media to my students. This essay is more interpretative than pedagogical. If we understand what McLuhan is saying in this book and how he is saying it, we can make these ideas understandable to undergraduates. I impose some linearity and coherence on McLuhan by identifying the following four themes that run throughout Part I of the book: media as extensions of ourselves, hot and cold media, the reversal of the overheated medium, and antidotes to the narcotic effects of media. Then my students and I explore the application of these themes in Part II of Understanding Media as McLuhan discusses how his theories apply to specific medi
media  mcluhan  semiotics 
march 2016 by mcmorgan
The Situationist International Text Library/The Society of the Spectacle
In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.
dh  semiotics  culturalstudies  mediation  print 
march 2016 by mcmorgan
Fear of Screens – The New Inquiry
Jurgenson, review of Reclaiming Conversation, Turkle. "Why would anyone want to believe that people who are communicating with phones have forgotten what friendship is?" My notes on
mediation  identity  semiotics 
march 2016 by mcmorgan
Representation or Presentation?
A primer by Jill Waker Rettberg. Essential reading for students looking at selfies or blog posts as identity. Representation involves reading the mediation, and social media is always meditated.
semiotics  dh  en3177 
january 2016 by mcmorgan
Richard Bartle on MUDs and British Snobbery - YouTube - Matt Chat 296
How ideology - and not necessarily the dominant one - gets laced into design. Dr. Matt Barton, SCSU, interviews Dr. Richard Bartle, co-creator of MUD. The MUD as a place that cancels out accent: On the internet, no one knows you're a northerner, so you're free to become a wizard.
DH  design  opensource  semiotics 
june 2015 by mcmorgan
How The New York Times’ ‘Snow Fall’ project unifies text, multimedia | Poynter.
The discussion of how the piece was composed demonstrates that it is more like vid and simulation inserted into the text stream that structures the story, in a very conservative, none-risky way. "better design" here means using the genre-traditional structure to guide the placement of other media. Media are added on not integral to. That's not future. What's revealing is that the designers are basing their choices on traditional text-encompassed values.
multimedia  multimodal  journalism  semiotics 
december 2012 by mcmorgan
Bloggers illuminated by their screens
Dust off your semiotic analysis hats and take a look at these images of bloggers.
bloggers  blogging  semiotics  en3177 
june 2011 by mcmorgan
Ugly Vegas Carpets Want You to Keep Playing | Raw File
Maluszynski photographs Lost Wages carpets as "odd patterns that define particular places.” Maluszynski plans to point his lens at another smothering of American kitsch: “I have started shooting motel bedspreads; it’s a great excuse to go road-tripping.” And an opportunity for a diss in semiotics.
semiotics  rhetoric 
september 2010 by mcmorgan
Ben Davis on social media art - artnet Magazine
"Is there any more interesting way to think about the topic than the loose and impressionistic manner that it is currently framed?" Of course there is. And the doscussion is just getting started.
semiotics  social_art  socialmedia  newmedia  rhetoric 
august 2010 by mcmorgan
if:book: slow reading
"slow viewing of a movie – Werner Herzog's Aguirre, the Wrath of God. " S/Z comes to the movie screen. Hadn't thought of how well DVD and random access support this kind of viewing - but that's because I don't teach film.
reading  slow_reading  analysis  film  semiotics 
april 2010 by mcmorgan - Bioengineered Buddies!
That we react to them is telling. That we work to articulate a response to them is even more telling. Statement:
semiotics  argument  newmedia  mashup  marketing 
august 2009 by mcmorgan
Writing in Multimodal Texts: A Social Semiotic Account of Designs for Learning -- Bezemer and Kress 25 (2): 166 -- Written Communication
"Uses and forms of writing have undergone profound changes over the last decades, which calls for a social, pedagogical, and semiotic explanation."
semiotics  readme 
march 2008 by mcmorgan
if:book: he do the police in different voices
Graham Rawle's novel Woman's World, just out in the United States from Counterpoint,
book  semiotics 
february 2008 by mcmorgan
Semiotics: A Primer for Designers - Boxes and Arrows: The design behind the design
Basic intro to the field, with focus on Saussure rather than Kress. Discusses use of semiotics for designers.
january 2008 by mcmorgan
Elements of Semiology by Roland Barthes
First half of the text: the intro without the applied essays.
january 2008 by mcmorgan

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