mcmorgan + marketing   29

RSS is undead
Reasons to love RSS: no branding, no user analytics, no ads, user rather than provider curation. Content.
socialpractices  reading  marketing  rss 
april 2018 by mcmorgan
Social Media Influence: 10 Theories to Know For Greater Persuasion
An unpersuasive blip attempting to connect Science! to rhetoric. Ha ha.
rhetoric  marketing 
may 2014 by mcmorgan
The Myth of the Tech-Savvy Student - The Digital Campus - The Chronicle of Higher Education
Two uses: a) to counter the tech eddies claim that we need to move faster, and b) to signal the need for more literacy focus in FYC et al. The myth was cooked up by admins and eddies mistaking marketing surveys for educational surveys.
wcw  fyc  marketeering  marketing 
august 2012 by mcmorgan
20 Things I Learned About Browsers and the Web
Shiny Google People promote their vision life, the universe, html5, and everything in the guise of a children's book. More myopic than Microsoft, heavier-handed than a railway baron, more condescending than Bill Buckley. It's all about revision and Manifest Destiny, wrapped up in a shameless rip of Dr Seuss figures. Sure, it shows what they can do with html5, but so would an html version of The Wasteland. Meh.
book  revisionist_history  google  marketing  ebook  death_by_google 
november 2010 by mcmorgan
Content Strategy: The Philosophy of Data - Boxes and Arrows: The design behind the design
by Rachel Lovinger. Early piece on content strategy and thinking about difference between copy and content
wcw  content_strategy  copywriting  design  IA  marketing  ux  freelancing  writing 
november 2010 by mcmorgan
if:book: a clean well-lighted place for books
"The purpose of this new set of notes is to expand the thinking beyond how a specific text is presented or interacted with. Reading (and writing) do not happen only at the level of the individual work. There is a broad ecology of behaviors, activities and micro-environments that surround each work and our relationship to it -- how things come to be written, how we choose what to read, how we make the purchase, how we share our experience with others. Currently (i.e. toward the end of age of print), that ecology is defined by agent/editor mechanisms of acquisition, sharp delineation between authors and readers, top-down marketing, heavy reliance on big mainstream media to get the word out, the bookshelves that make our books part of our daily life, bookstores and -- yes -- Amazon."
books  ebook  publishing  reading  marketing  ebooks  library2.0 
september 2009 by mcmorgan - Bioengineered Buddies!
That we react to them is telling. That we work to articulate a response to them is even more telling. Statement:
semiotics  argument  newmedia  mashup  marketing 
august 2009 by mcmorgan
Powerful feedback loops, and why should you care «
A real-time blog feedback loop turns an audience hostile and dynamites an ethos: within minutes of his posting the story, someone in Florida emailed him a link to a story about Naccio cashing $200 in stock even as his company stock prices dropped. Gillmor posted that link in his next post, and almost instantly, the audience began to turn hostile against Naccio."
erhetoric  blogging  marketing  authenticity  ethos 
november 2008 by mcmorgan
Great! Students are writing Wikipedia articles «
"What does that bode for our future employees? Not only will they be ready to work in the read-write web, but they will begin to dismiss as irrelevant our read-only intranets and flash-y webs."
marketing  education  twwt 
november 2008 by mcmorgan
Writing Effectively for Wikipedia: How to Write Sticky Copy that Anybody Can Edit
A primer for marketing on Wikipedia: "Wikipedia is not the source of easy promotion and marketing that many novices believe it to be. It takes practice to avoid being reverted." Still, the advice is pretty good.
marketing  wikipedia  techwriting  erhetoric 
november 2008 by mcmorgan
Presentation Zen
Promotional blog by Garr Reynolds on tradiional and contemporary professional presentations. Eschews the terms but is steeped in Socratic rhetoric turned towards the digital.
techwriting  PowerPoint  presentations  marketing  design  erhetoric 
march 2008 by mcmorgan
How to Build Your Own Wikipedia
Brief OV from CIO magazine. How wikis are managed in a corporate universe, eg "Someone has to be in charge ..."
wikis  en3177  twwt  marketing 
march 2008 by mcmorgan
Make Money Online ProBlogger Blog Tips
Good advice and exercises for freelancers. The number of comments suggest ProBlogger has a regular following.
blog  blogging  blogs  freelancing  marketing 
july 2007 by mcmorgan
Rough Type: Nicholas Carr's Blog: Seven rules for corporate blogging
The upberrule is Turn blogging into one-way, edited online version of print. From May 2006.
blogging  blogs  professional  dangersofblogging  marketing 
july 2007 by mcmorgan
How to Build Your Personal Brand Through Your Blog
Using writing - and by writing we mean posting - to create ethos.
blogging  marketing  branding  socialpractices 
june 2007 by mcmorgan
Dresdner Kleinwort Wasserstein | Socialtext Enterprise Wiki
Marketing copy dressed up as a research case study. (see the blog pointer:, which tries to imply empiricism and objectivity.) Interesting for its pitch for socialtext wikis, how it presents a feature list as though they
corporatewiki  readme  wiki  wikis  fyc  marketing 
july 2006 by mcmorgan

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