mattedgar + creativity   28

plate and serve
"And I think the golden thread that I can trace right through to service design is a fascination for designed narrative and structure. Creating something that is fully artificial (an argument, a film, a website) which to the reader/viewer/user feels totally organic. A great essay, film, website or service should speak for itself – it doesn’t need description or instruction. I like the idea of doing all the hard work so someone gets something intuitive, polished and seamless. That’s what I try to do for services – take that artificial thing and make it feel natural."
creativity  design  innovation  service  stories 
july 2010 by mattedgar
Don Norman's jnd.org / THE TRANSMEDIA DESIGN CHALLENGE: Co-Creation
Transmedia experiences are not particularly new. Consider an opera, a musical comedy, a Hollywood (or better, a Bollywood) extravaganza, or an amusement park. All of these are experiences that cut across the media: sight and sound, motion and emotion. But all of these involve a transmitter of the experience and a passive audience. Creation is not new. Artists and craftspeople create. Amateurs artists and musicians create. Game players create. But in all of these activities, there are still creators and viewers. Moreover, the creativity is often limited, much as it is limited in so-called "personalization" of software or IKEA furniture: it is limited by the desires of the manufacturer. What is needed is meaningful, thoughtful creation and participation.
design  collaboration  trans  media  co  creation  games  play  creativity 
june 2010 by mattedgar
jaggeree /Blog : : Making pregnancy information playable.
"Each of the cards is a miniature and fun information leaflet in itself and carries a shortened weblink to more information making it instantly a physical link between the offline and online worlds (and yes we did suggest that nhs.uk could make a good URL shortener, playing with the NHS Choices URLs early on showed that if printed no one would type them in successfully)."
games  creativity  education  uk  government  health 
march 2010 by mattedgar
http://www.hyperorg.com/blogger/2010/01/28/the-ipad-is-the-future-of-the-past-of-books/
The future of reading is social. The future of reading blurs reading and writing. The future of reading is the networking of readers, writers, content, comments, and metadata, all in one continuous-on mash. continuous-on mash.
apple  books  consumption  creativity  ebooks 
january 2010 by mattedgar
The Technium: Scenius, or Communal Genius
Scenius is like genius, only embedded in a scene rather than in genes. Brian Eno suggested the word to convey the extreme creativity that groups, places or "scenes" can occasionally generate. His actual definition is: "Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius."
community  culture  creativity  collaboration  innovation  places 
november 2009 by mattedgar
It's time to reboot our creative industrial spirit | LabourList.org
"It was the creativity of the industrial revolution which enabled this country to create the wealth to fund things such as the state education system and the National Health Service."
politics  engineering  creativity  history 
june 2009 by mattedgar
Why creatives should wear ties occasionally - Rory Sutherland's Blog - Blogs - Brand Republic
"Frankly this advertisement contravenes all the guidelines for contemporary press advertising. It contains a large shot of the product so you know what it looks like, carries a headline which discloses a consumer benefit and, worst of all, it contains a series of little captions (old direct marketing hands will know them as "call-outs") wherein a number of words are arranged in some grammatical order to convey to the reader useful information about what the product does."
advertising  simplicity  communications  ties  creativity 
april 2009 by mattedgar

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