mattbot + journey-mapping   3

Journey Mapping is Key to Gaining Empathy
Journey mapping is a tool used often at the analysis phase of the design process to understand how a user would experience your product, from discovering the product to possibly coming back to it after their first time use.
uxd  journey-mapping  empathy 
october 2017 by mattbot
The 7 Steps of Using Journey Mapping to Optimize CX | UX Magazine
A successful journey map captures the various stages of a customer’s experience and the emotional responses he or she generates. It also identifies potential gaps between what customers expect from a business and what it actually provides for them.

Here are seven steps to get started.
ux  uxd48  journey-mapping  customer-journeys  uxd 
january 2016 by mattbot

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