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Toy Industry Looks to YouTube Talent for Next Generation of Merchandise - WSJ
Jazwares LLC, which makes toys and other consumer products based on licensed properties such as “Fortnite” and “Peppa Pig,” will release merchandise based on three YouTube properties in 2020: Blippi, a preschool education-and-entertainment character with more than 21 million subscribers on the video platform; toy-unboxing and reviews channel CKN Toys, which has 14.7 million subscribers; and Cocomelon, a channel known for nursery rhymes, which has 74 million subscribers.
twig  760 
5 weeks ago by leolaporte
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