leftywill + research   178

Binet: Digital has skewed marketers too far into sales-driven advertising - CMO Australia
What might surprise marketers is this optimal ratio has skewed even higher towards brand building in the digital age. Binet noted 2004-2016 figures pitched the optimum balance to be 60 per cent brand and 40 per cent activation, up from 55 per cent / 45 per cent in 1998-2010. These figures are published by the IPA Databank.
branding  research  binet  digital  brand  2018 
september 2018 by leftywill
Online engagement results in 70% positive perception shift | The Wall Blog
Did you also know that a customer-facing retailer could improve general satisfaction by 41% were their employees to smile, or that even a ‘smile badge’ on employee increases that same emotion by 27%?
stat  useful  research  marketing  mind  smile  neuromarketing  from delicious
may 2012 by leftywill
Srivastava (2005) stated that the mobile phone has shifted from being a ‘technological object’ to a key
‘social object’ as communication with others is the main purpose for mobile phone purchasing.
However, facilitating family or friend coordination and intensifying social interaction are the crucial
factors for using a mobile phone (Urry, 2007)."
mobilephone  research  behaviour  from delicious
march 2012 by leftywill
Groundbreaking ideas come from “The stranger”
Our results show that changes and new innovation typically come from “the stranger”. In other words, a person who does not participate much in the community, but who potentially has a large network that covers many communities
innovation  research  weakties  interesting  planning 
november 2011 by leftywill
Exploding The Message Myth : TV and the Brain : TV Effectiveness : Thinkbox
"often inventing an elaborate scenario in order to dress up an essentially intellectual idea"
advertising  planning  research  psychology  marketing 
february 2011 by leftywill
YouTube - bubble's Channel
Youtube's best of channel for ads/virals et al.
advertising  youtube  video  research  demo  examples  ranking  list  bestof  ads 
july 2010 by leftywill
Confabulation - Wikipedia, the free encyclopedia
"In psychology, confabulation is the spontaneous narrative report of events that never happened."
psychology  memory  wikipedia  brain  neuroscience  research  character  words  confabulation  interesting 
july 2010 by leftywill
« earlier      
per page:    204080120160

related tags

1-9-90  aaker  academia  academic  academics  accenture  ad  adage  adhistory  adplanner  ads  advertising  age  ageing  aging  amazing  america  americanlife  analysis  analytics  api  app  apple  application  apps  aprilfools  AQR  attention  awareness  b2b  bbc  behaviour  berger  bestof  billett  binet  biology  birthrate  blog  blogs  blue  boobs  book  bookmarking  books  bottomline  bps  brain  brainfood  brainjuicer  brand  branding  brands  breasts  brilliant  bruno  business  buzz  campaign  canada  canvas8  carr  cars  casestudies  casestudy  character  charity  chart  charts  children  cities  climatechange  cognition  cognitive  commerce  communication  community  company  comscore  confabulation  consciencious  consumer  consumers  consumption  content  cool  correlate  correlation  couples  culture  curiouslypersistent  customer  damasio  danahboyd  dare  data  decline  demo  demographics  design  digital  digitallife  digitalresearch  digitalspend  dopamine  dubit  ebay  ebooks  economics  economy  education  effectiveness  empathy  energy  environment  equality  ethics  ethnography  everydaylives  evolution  examples  f-marketing  facebook  fanpage  fans  fascinating  faststrategy  feldwick  filetype:pdf  focusgroups  folksonomy  food  football  free  funnel  future  game  games  gaming  geek  gender  generations  generationy  girls  global  globalwarming  google  google+  government  graphics  greatpost  gregrowland  guardian  happiness  harvard  harvardbusiness  hbr  health  help  history  hitwise  holiday  home  homewin  hp  humanneeds  humour  iab  image  images  imported  incling  influence  infographic  infographics  information  innovation  innovations  innovative  inspiration  intelligence  intent  interesting  internet  internetstats  ipad  iphone  ireland  irish  janchipchase  jesus  jonmillward  kids  kindle  lastfm  lateralthinking  learning  leoburnett  links  list  lookback  lowe  loyalty  lse  mac  magazine  marketing  marketresearch  maslow  materials  measurement  media  media:document  memory  men  mesh  metrics  microsoft  mind  mmorpg  mobile  mobilephone  money  mortality  mosiac  mothers  mums  music  musicians  nationmaster  nature  nesta  neuromarketing  neuroscience  news  nickemmel  nielsen  nigeria  nokia  nps  obvious  oldads  online  opendata  optimism  participation  pay  pc  people  perception  personality  pew  philanthropy  pink  planners  planning  polls  popculture  popular  population  poverty  power  pr  presentation  profits  psychographics  psychology  push  qual  quant  ranking  razorfish  reading  reference  relationships  religion  repaired  research  researchcompany  researchwiki  resource  resources  reused  rich  rlf  rocks  sad  satisfaction  scam  school  schoolwork  science  search  secondlife  selfactualisation  semiotics  sex  sharing  smartphones  smile  social  socialmedia  socialnetworking  socialresearch  social_sciences  sociology  songs  spam  speed  stanford  stat  statistics  stats  statusupdates  steel  strategy  stress  study  survey  surveys  sustainability  synovate  tea  technology  teens  telegraph  template  tgi  theatre  theeconomist  thinking  tns  tool  tools  tracking  training  transport  travel  trees  trends  tv  twitter  uk  unethical  urban  us  usa  usage  use  useful  userexperience  ux  v&a  vacation  video  viral  virtualreality  visualisation  visualization  vizu  walmart  weakties  wealth  weather  web  web2.0  wharton  whitegoods  whitepapers  whiterose  widget  wiki  wikipedia  wireless  wiseman  wom  women  wordofmouth  words  work  worklife  world  yesminister  youth  youtube 

Copy this bookmark: